SlideShare a Scribd company logo
Media Revision
Primary audience- This is information obtained first hand from audience through circulation, box office figures, hits and ratings.
Secondary audience- Information gathered from existing sources. Methods include internet research library, archives.
Passive- The audience does not interact with product. Audience accepts the media message.
Active- Audience interacts with the product audience has control over why they use media.
• BBFC (British Board of Film Classification)
• ASA (Advertising Standards Authority)
• PEGI (Pan European Game Information)
• PCC (Press Complaints Commission)
• OFCOM (Office of Communications)
Regulatory body
Understanding audiences
Primary research- Include surveys, interviews, analysis of exiting text.
Secondary research- Internet research e.g. Wikipedia and Google
Quantitative research- Is numbers
Qualitative research- focus and qualitative research
Demographics- Upper class= doctors, solicitor, Middle class= Teacher, nurse, police officer
Psychographics- These are things like mainstreamers, reformers the types of people that will buy/ use your
product.
Lower middle class= Junior management, student, Skilled working= Foreman, Plumber, Working class= Manual
workers, shop workers, Under class= Casual labourers, state pensioners.
Patterns of consumption- Is the amount of 1 thing or a group of people consume e.g. tv how much they watch.
Lifestyle choices- this is what someone choses to do with their life
Audience Profiling
My Product
My product is the Play Station 4 this product is targeted at teenagers and young people under the age of about 25. Their
secondary audience is 10 year olds to 30 year olds.
Demographics
This product is targeted at all social classes because this is how this product earns its millions its targeted mainly I would say at
middle class people.
Psychographics
These products are targeted at mainstreamers, individualists and reformers because the games are targeted at these types of
people.
This product is something some people consume in large amounts lots of people play
theses games for hours.
The audience of this product is an active audience because they have control
over what is going on.
The Play Station allows you to access things like YouTube, Netflix and google whilst
being able to play video games. Which is also a reason why people consume this product
in large amounts.

More Related Content

What's hot

Demographics (Audience)
Demographics (Audience)Demographics (Audience)
Demographics (Audience)
npamediastudies
 
Unit 01 checklist
Unit 01 checklistUnit 01 checklist
Unit 01 checklist
Nick Crafts
 
Audience Engagement
Audience EngagementAudience Engagement
Audience Engagement
iMediaIndia
 
Pt 2 defining target audience worksheet
Pt 2 defining target audience worksheetPt 2 defining target audience worksheet
Pt 2 defining target audience worksheet
Simon Gummer
 
마이클 수업 과제2 1
마이클 수업 과제2 1마이클 수업 과제2 1
마이클 수업 과제2 1
문정 최
 
Pr1 research techniques
Pr1 research techniquesPr1 research techniques
Pr1 research techniques
Lauren Allard
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
MCFCEdwaardz
 
types of research
types of research types of research
types of research
college
 

What's hot (8)

Demographics (Audience)
Demographics (Audience)Demographics (Audience)
Demographics (Audience)
 
Unit 01 checklist
Unit 01 checklistUnit 01 checklist
Unit 01 checklist
 
Audience Engagement
Audience EngagementAudience Engagement
Audience Engagement
 
Pt 2 defining target audience worksheet
Pt 2 defining target audience worksheetPt 2 defining target audience worksheet
Pt 2 defining target audience worksheet
 
마이클 수업 과제2 1
마이클 수업 과제2 1마이클 수업 과제2 1
마이클 수업 과제2 1
 
Pr1 research techniques
Pr1 research techniquesPr1 research techniques
Pr1 research techniques
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
types of research
types of research types of research
types of research
 

Viewers also liked

Audience Media
Audience MediaAudience Media
Audience Media
benfordm
 
The bbc
The bbcThe bbc
The bbc
benfordm
 
Synergy and convergence
Synergy and convergenceSynergy and convergence
Synergy and convergence
benfordm
 
Digital vs analouge
Digital vs analougeDigital vs analouge
Digital vs analouge
benfordm
 
Mainstream and inderpendant products
Mainstream and inderpendant productsMainstream and inderpendant products
Mainstream and inderpendant products
benfordm
 
Media Revison Guide - By Tom Loftus (PDF)
Media Revison Guide - By Tom Loftus (PDF)Media Revison Guide - By Tom Loftus (PDF)
Media Revison Guide - By Tom Loftus (PDF)
Thomas Loftus
 
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
cskinner1
 
Media paper 2015
Media paper 2015 Media paper 2015
Media paper 2015
benfordm
 
Corrections for practice test
Corrections for practice testCorrections for practice test
Corrections for practice test
benfordm
 
Media paper 2015 answers to test
Media paper 2015 answers to testMedia paper 2015 answers to test
Media paper 2015 answers to test
benfordm
 
Corrections for practice questions
Corrections for practice questionsCorrections for practice questions
Corrections for practice questions
benfordm
 
Media studies AS revision
Media studies AS revisionMedia studies AS revision
Media studies AS revision
arron martin
 
Revision
RevisionRevision
Revision
marija gulijeva
 
As media revision session
As media revision sessionAs media revision session
As media revision session
jphibbert
 
As Media Studies Exam
As Media Studies Exam As Media Studies Exam
As Media Studies Exam
jphibbert1979
 
Media Studies Revison
Media Studies RevisonMedia Studies Revison
Media Studies Revison
Mya007
 
AS Politics - Revision Guide: Unit 1
AS Politics - Revision Guide: Unit 1AS Politics - Revision Guide: Unit 1
AS Politics - Revision Guide: Unit 1
mattbentley34
 
Attendance pp we160117
Attendance pp we160117Attendance pp we160117
Attendance pp we160117
laytonschool
 
Presentacion aprendizaje invertido
Presentacion aprendizaje invertidoPresentacion aprendizaje invertido
Presentacion aprendizaje invertido
71255229
 
Attendance pp we141016
Attendance pp we141016Attendance pp we141016
Attendance pp we141016
laytonschool
 

Viewers also liked (20)

Audience Media
Audience MediaAudience Media
Audience Media
 
The bbc
The bbcThe bbc
The bbc
 
Synergy and convergence
Synergy and convergenceSynergy and convergence
Synergy and convergence
 
Digital vs analouge
Digital vs analougeDigital vs analouge
Digital vs analouge
 
Mainstream and inderpendant products
Mainstream and inderpendant productsMainstream and inderpendant products
Mainstream and inderpendant products
 
Media Revison Guide - By Tom Loftus (PDF)
Media Revison Guide - By Tom Loftus (PDF)Media Revison Guide - By Tom Loftus (PDF)
Media Revison Guide - By Tom Loftus (PDF)
 
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
 
Media paper 2015
Media paper 2015 Media paper 2015
Media paper 2015
 
Corrections for practice test
Corrections for practice testCorrections for practice test
Corrections for practice test
 
Media paper 2015 answers to test
Media paper 2015 answers to testMedia paper 2015 answers to test
Media paper 2015 answers to test
 
Corrections for practice questions
Corrections for practice questionsCorrections for practice questions
Corrections for practice questions
 
Media studies AS revision
Media studies AS revisionMedia studies AS revision
Media studies AS revision
 
Revision
RevisionRevision
Revision
 
As media revision session
As media revision sessionAs media revision session
As media revision session
 
As Media Studies Exam
As Media Studies Exam As Media Studies Exam
As Media Studies Exam
 
Media Studies Revison
Media Studies RevisonMedia Studies Revison
Media Studies Revison
 
AS Politics - Revision Guide: Unit 1
AS Politics - Revision Guide: Unit 1AS Politics - Revision Guide: Unit 1
AS Politics - Revision Guide: Unit 1
 
Attendance pp we160117
Attendance pp we160117Attendance pp we160117
Attendance pp we160117
 
Presentacion aprendizaje invertido
Presentacion aprendizaje invertidoPresentacion aprendizaje invertido
Presentacion aprendizaje invertido
 
Attendance pp we141016
Attendance pp we141016Attendance pp we141016
Attendance pp we141016
 

Similar to Media revision audience

Films And Audiences
Films  And AudiencesFilms  And Audiences
Films And Audiences
mediakhan
 
Audience theory
Audience theoryAudience theory
Audience theory
catriona2000
 
Audience research proforma 2020
Audience research proforma 2020Audience research proforma 2020
Audience research proforma 2020
Oliver-Ingham
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
kinghamzaa
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
kinghamzaa
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
kinghamzaa
 
Audience research (1)
Audience research (1)Audience research (1)
Audience research (1)
HarryAllinson1
 
Audience research
Audience researchAudience research
Audience research
thomas-armstrong
 
Digital Media Sectors & Audiences
Digital Media Sectors & AudiencesDigital Media Sectors & Audiences
Digital Media Sectors & Audiences
Kate McCabe
 
Gameshows aqa
Gameshows aqa Gameshows aqa
Gameshows aqa
HeworthMedia1
 
Influence of social media on marketing communication
Influence of social media on marketing communicationInfluence of social media on marketing communication
Influence of social media on marketing communication
Evangelos Papathanassiou
 
Audience Research
Audience ResearchAudience Research
Audience Research
Naamah Hill
 
Audience
AudienceAudience
Audience
Andy Wallis
 
Lesson 4 - TV Comedy audience
Lesson 4 - TV Comedy  audienceLesson 4 - TV Comedy  audience
Lesson 4 - TV Comedy audience
Elle Sullivan
 
Consumer Behaviour
Consumer Behaviour Consumer Behaviour
Consumer Behaviour
rehaniltifat
 
Film and audience
Film and audienceFilm and audience
Film and audience
atif95
 
Building value through branding food & nutrition
Building value through branding food & nutritionBuilding value through branding food & nutrition
Building value through branding food & nutrition
Peter Leighton
 
Target audience
Target audience Target audience
Target audience
phebeseaward
 
Media audiences
Media audiencesMedia audiences
Media audiences
PreciousCaitlyn
 
Advertising & Personal Selling.pdf
Advertising & Personal Selling.pdfAdvertising & Personal Selling.pdf
Advertising & Personal Selling.pdf
ABINASHPADHY6
 

Similar to Media revision audience (20)

Films And Audiences
Films  And AudiencesFilms  And Audiences
Films And Audiences
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Audience research proforma 2020
Audience research proforma 2020Audience research proforma 2020
Audience research proforma 2020
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
Audience research (1)
Audience research (1)Audience research (1)
Audience research (1)
 
Audience research
Audience researchAudience research
Audience research
 
Digital Media Sectors & Audiences
Digital Media Sectors & AudiencesDigital Media Sectors & Audiences
Digital Media Sectors & Audiences
 
Gameshows aqa
Gameshows aqa Gameshows aqa
Gameshows aqa
 
Influence of social media on marketing communication
Influence of social media on marketing communicationInfluence of social media on marketing communication
Influence of social media on marketing communication
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Audience
AudienceAudience
Audience
 
Lesson 4 - TV Comedy audience
Lesson 4 - TV Comedy  audienceLesson 4 - TV Comedy  audience
Lesson 4 - TV Comedy audience
 
Consumer Behaviour
Consumer Behaviour Consumer Behaviour
Consumer Behaviour
 
Film and audience
Film and audienceFilm and audience
Film and audience
 
Building value through branding food & nutrition
Building value through branding food & nutritionBuilding value through branding food & nutrition
Building value through branding food & nutrition
 
Target audience
Target audience Target audience
Target audience
 
Media audiences
Media audiencesMedia audiences
Media audiences
 
Advertising & Personal Selling.pdf
Advertising & Personal Selling.pdfAdvertising & Personal Selling.pdf
Advertising & Personal Selling.pdf
 

Recently uploaded

HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
k4ncd0z
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
uehowe
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
xjq03c34
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
wolfsoftcompanyco
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
uehowe
 

Recently uploaded (16)

HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
 

Media revision audience

  • 1. Media Revision Primary audience- This is information obtained first hand from audience through circulation, box office figures, hits and ratings. Secondary audience- Information gathered from existing sources. Methods include internet research library, archives. Passive- The audience does not interact with product. Audience accepts the media message. Active- Audience interacts with the product audience has control over why they use media.
  • 2. • BBFC (British Board of Film Classification) • ASA (Advertising Standards Authority) • PEGI (Pan European Game Information) • PCC (Press Complaints Commission) • OFCOM (Office of Communications) Regulatory body
  • 3. Understanding audiences Primary research- Include surveys, interviews, analysis of exiting text. Secondary research- Internet research e.g. Wikipedia and Google Quantitative research- Is numbers Qualitative research- focus and qualitative research
  • 4. Demographics- Upper class= doctors, solicitor, Middle class= Teacher, nurse, police officer Psychographics- These are things like mainstreamers, reformers the types of people that will buy/ use your product. Lower middle class= Junior management, student, Skilled working= Foreman, Plumber, Working class= Manual workers, shop workers, Under class= Casual labourers, state pensioners. Patterns of consumption- Is the amount of 1 thing or a group of people consume e.g. tv how much they watch. Lifestyle choices- this is what someone choses to do with their life Audience Profiling
  • 5. My Product My product is the Play Station 4 this product is targeted at teenagers and young people under the age of about 25. Their secondary audience is 10 year olds to 30 year olds. Demographics This product is targeted at all social classes because this is how this product earns its millions its targeted mainly I would say at middle class people. Psychographics These products are targeted at mainstreamers, individualists and reformers because the games are targeted at these types of people. This product is something some people consume in large amounts lots of people play theses games for hours. The audience of this product is an active audience because they have control over what is going on. The Play Station allows you to access things like YouTube, Netflix and google whilst being able to play video games. Which is also a reason why people consume this product in large amounts.