Media relations encompasses the interaction between an organization and the media, aiming to promote the organization's mission and build a positive reputation through effective communication. It plays a crucial role in brand awareness, credibility, and crisis management, particularly within the hospitality industry, which benefits from utilizing social media to engage with customers. Successful media relations require understanding journalists' needs, being respectful of their time, and providing valuable story ideas.

1. Media
Relation

2. Definition
• Media Relations involves working with media
for the purpose of informing the public of an
organization.
• Media relations and public relations
practitioners should read as many as.
• This includes information such as press
releases, advertisements and videos of
organization, however, it is important that the
media vet the source for accuracy and bias.

3. Cont…
• Media Relations involves working with media
for the purpose of informing the public of an
organization's mission, policies and practices
in a positive, consistent and credible manner.
Typically, this means coordinating directly with
the people responsible for producing the news
and features in the mass media.

4. Cont…
• Media relations refers to the mutually
beneficial relationship between journalists
and public relations professionals. One of the
biggest benefits for journalists is the easy
access to story ideas and sources.
•

5. Importance
• Media relations is important to increase brand
awareness, achieve company reputation and to
know the customer's preference and choices. The
company product and services in the blog or in
online social sites provide information to the
customers.
• Media relations can be a strong factor in building
brand awareness, increasing credibility and
authenticity, establishing relationships with the
media, and crisis control.

6. Cont…
• When done correctly, media relations can
deliver advantages that no other marketing
tactic can achieve. Although the nature of
media relations has evolved over the past few
years, public relations professionals have
adapted to these changes, allowing them to
cost-effectively continue to reach a large
audience.

7. Cont…
• Social media provides hotels the chance to
build upon their guest relationships,
strengthen the hotel's online reputation, and
create SEO content. ... Therefore, making
social media an indispensable hotel marketing
tool.

8. 4 key benefits
• Build Brand Awareness
• Product Round-Up
• Thought Leader Spotlight
• Byline/Contributed Article
• Company/News Feature
• Increase Credibility
• Establish Media Relationships
• Control a Crisis

9. Role of media relation
• The sole objective of media relations is to get
good and positive coverage for your client
without paying anything.
• Media acts as an intermediary between an
organization and its target public that creates
awareness for the organization with an ability
to create a positive impact for the chosen
audience.

10. How to make a good relation with
media
• Make a hit list
• Be yourself
• Figure out what they’re interested in
• Understand their philosophy
• Know their lead times
• Ask about the stories they are working on
• Understand that journalists are doing you a
favor
• Remember that their time is valuable

11. Cont…
• Respect people's deadlines
• Be persistent but not annoying
• Use PR companies effectively
• Use your website
• Be a media-friendly company

12. How media affects hospitality?
• Hospitality industry can use social media to
engage customers and clients in dialogue and
recognize their needs.
• Through these networking sites, hospitality
industry can interact with consumers before,
during, and after the vacation experience.

13. Any
Questions??