The document discusses media trends in Poland from 2010 to 2012. It notes that GDP growth has slowed in line with European trends, leading advertisers to cut media budgets. Television advertising spending increased 5% until May 2012 compared to 2011, while newspaper spending decreased 6%. The largest advertiser remains Aflofarm, while Volkswagen, Jeronimo Martins and Coca-Cola saw the biggest spending increases. The pharmaceutical sector accounts for 15% of advertising, while telecoms, food and retail are also top sectors. Television viewing increased during Euro 2012, with the average time viewed rising considerably. The share of major channels is declining as thematic channels grow in popularity.
Media investments in Poland increased 4% in the first half of 2012 compared to 2011, though newspaper advertising decreased 6%. Aflofarm maintained the largest share of the media market. Telecommunications was the largest advertising sector at 13% of spending. Television viewing increased during major sporting events like Euro 2012 and the Olympics, though thematic channels are gaining audience share from mainstream stations.
Investments in Polish media increased in the first 4 months of 2012 compared to the same period in 2011. Print media revenues grew 2% due to a rise in magazine investments, though newspapers saw a 6% decline. Television saw a 5% increase in media ratecard revenues, with Aflofarm remaining the top media spender. Online advertising was estimated to see the highest return on investment among all media channels based on analysis of FMCG campaigns.
The document provides media investment data from 2010-2012 in Poland. From January to August 2012, total investments increased 3% over 2011, though newspapers saw a 6% decrease. Television advertising also slightly decreased. The top sectors for advertising spending are telecoms, pharmaceuticals, food, and retail. TV remains the dominant medium, accounting for over 50% of viewing time.
The document provides an analysis of media investments and advertising in Poland from 2008-2012. Some key points:
- Television remains the dominant medium, though internet advertising is growing rapidly.
- Major players in the television market saw shifts in market share, with Aflofarm rising to the top spot over Unilever.
- Top advertising sectors included food, pharmaceuticals, and telecoms.
- Television viewing remains high in Poland due to 70% of the population living outside major cities.
- Thematic channels increased their share, taking viewers from mainstream channels during winter months.
- Advertising inventory (seconds sold) increased over 20% in 2011 for the market as a whole.
- Print advertising rose
12000 2010
10000 Investments I - II
The document discusses media investments and trends in Poland. It 8000 2011
provides data on investments in different media such as TV, radio, 6000 Investments I - II
4000 2012
newspapers, magazines, outdoor advertising and online advertising.
2000 Insertions I - II 2010
TV advertising saw the highest growth in 2012 compared to 2011, 0 Insertions I - II 2011
while newspapers saw a decrease. The biggest spenders in media Insertions I - II 2012
remain Aflofarm, Jeronimo Martins and Lidl Polska. Medicine and
telecom sectors lead in print advertising spend
Media investments in Poland from January to July 2012 increased 3% compared to the same period in 2011. However, newspapers saw a 7% decrease while TV saw a 0.4% decrease. Overall, media investments are expected to decrease by the end of 2012 compared to 2011. Aflofarm remains the biggest spender in the Polish media market, while sectors such as telecoms, medicine, food, and retail spend the most on advertising. TV viewing and advertising seconds sold increased during major sporting events like the Euro Cup and Olympics.
This document provides an analysis of the Polish media market in early 2012. It includes summaries of television viewing levels, revenues and expenditures for different media platforms. Overall, television consumption in January-February 2012 was slightly lower than the previous two years. However, revenues were up 3% over the same period in 2011, driven by growth in cinema and radio. The share of the largest TV channels continues to decline as thematic channels gain popularity. Internet advertising is growing the fastest but television remains the primary platform. The outlook calls for stagnation in the second half of 2012 after increases due to Euro 2012 in the spring.
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
Media investments in Poland increased 4% in the first half of 2012 compared to 2011, though newspaper advertising decreased 6%. Aflofarm maintained the largest share of the media market. Telecommunications was the largest advertising sector at 13% of spending. Television viewing increased during major sporting events like Euro 2012 and the Olympics, though thematic channels are gaining audience share from mainstream stations.
Investments in Polish media increased in the first 4 months of 2012 compared to the same period in 2011. Print media revenues grew 2% due to a rise in magazine investments, though newspapers saw a 6% decline. Television saw a 5% increase in media ratecard revenues, with Aflofarm remaining the top media spender. Online advertising was estimated to see the highest return on investment among all media channels based on analysis of FMCG campaigns.
The document provides media investment data from 2010-2012 in Poland. From January to August 2012, total investments increased 3% over 2011, though newspapers saw a 6% decrease. Television advertising also slightly decreased. The top sectors for advertising spending are telecoms, pharmaceuticals, food, and retail. TV remains the dominant medium, accounting for over 50% of viewing time.
The document provides an analysis of media investments and advertising in Poland from 2008-2012. Some key points:
- Television remains the dominant medium, though internet advertising is growing rapidly.
- Major players in the television market saw shifts in market share, with Aflofarm rising to the top spot over Unilever.
- Top advertising sectors included food, pharmaceuticals, and telecoms.
- Television viewing remains high in Poland due to 70% of the population living outside major cities.
- Thematic channels increased their share, taking viewers from mainstream channels during winter months.
- Advertising inventory (seconds sold) increased over 20% in 2011 for the market as a whole.
- Print advertising rose
12000 2010
10000 Investments I - II
The document discusses media investments and trends in Poland. It 8000 2011
provides data on investments in different media such as TV, radio, 6000 Investments I - II
4000 2012
newspapers, magazines, outdoor advertising and online advertising.
2000 Insertions I - II 2010
TV advertising saw the highest growth in 2012 compared to 2011, 0 Insertions I - II 2011
while newspapers saw a decrease. The biggest spenders in media Insertions I - II 2012
remain Aflofarm, Jeronimo Martins and Lidl Polska. Medicine and
telecom sectors lead in print advertising spend
Media investments in Poland from January to July 2012 increased 3% compared to the same period in 2011. However, newspapers saw a 7% decrease while TV saw a 0.4% decrease. Overall, media investments are expected to decrease by the end of 2012 compared to 2011. Aflofarm remains the biggest spender in the Polish media market, while sectors such as telecoms, medicine, food, and retail spend the most on advertising. TV viewing and advertising seconds sold increased during major sporting events like the Euro Cup and Olympics.
This document provides an analysis of the Polish media market in early 2012. It includes summaries of television viewing levels, revenues and expenditures for different media platforms. Overall, television consumption in January-February 2012 was slightly lower than the previous two years. However, revenues were up 3% over the same period in 2011, driven by growth in cinema and radio. The share of the largest TV channels continues to decline as thematic channels gain popularity. Internet advertising is growing the fastest but television remains the primary platform. The outlook calls for stagnation in the second half of 2012 after increases due to Euro 2012 in the spring.
Electrolux Capital Markets Day 2012 - Presentation Alberto ZanataElectrolux Group
Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.
Pique, Josep Maria - Challenges to transform traditional healthcare servicies...ponencias_mihealth2012
This document discusses the challenges of transforming traditional healthcare systems to become more efficient, patient-centered, and results-oriented. It notes that aging populations and increasing chronic diseases are driving up healthcare costs. The major hindrances to achieving more preventative and predictive medicine are a lack of integration between departments, huge fragmentation among providers, and issues with sharing electronic health records. Future healthcare will see smaller hospitals focused on intensive care and day services, with more chronic disease management in the community by multidisciplinary teams. Performance challenges include developing a truly patient-centered approach, accountability, and using data and payments systems to incentivize better health outcomes.
This document provides key figures about L'Oreal, the world's largest cosmetics company, and discusses its category management approach. L'Oreal has over 130 countries, 67,500 employees, 23 international brands, and 17.5 billion euros in sales in 2008. It operates in four distribution channels and has a diverse brand portfolio. L'Oreal aims to double its consumer base through innovation, globalization, and strategic initiatives. Category management is important for understanding shoppers, categories, and partners to develop the beauty department and drive growth.
Tele2 reported financial results for the third quarter of 2010. Total customer base exceeded 30 million, with net intake of 1.3 million customers in the quarter. Net sales grew 2% year-over-year, while currency-adjusted net sales grew 6%. EBITDA grew 13% year-over-year and EBITDA margin was 28%. Mobile revenues in Sweden grew 10% driven by a strong shift to smartphones. Tele2 aims for long-term mobile EBITDA margin of at least 35% and ROCE of at least 20% across operations.
It's More Fun Investing in the PhilippinesAldrin Bibon
The Philippine stock market has performed well despite global economic challenges, with the PSEi up 18.5% year-to-date. Strong economic fundamentals such as consumer spending, government spending, and exports drove 1Q GDP growth of 6.4%. However, valuations appear stretched and recent large share placements may sap liquidity in the short-term. Overall the outlook remains positive, as fundamentals are expected to catch up to valuations over the long-run.
In the third quarter of 2011:
- Tele2's group net sales grew 6% and EBITDA grew 8% reaching an all-time high.
- The Russian subscriber base reached 20.4 million customers and Kazakhstan surpassed 1 million customers.
- Tele2 acquired Network Norway, integrating operations to achieve synergies and align with long-term targets.
This document discusses tobacco cessation and worksite wellness. It provides statistics showing that 10% of healthcare costs in Massachusetts are due to smoking, and over 8,000 people die prematurely each year from smoking-related illnesses. The document recommends that employers implement comprehensive tobacco control approaches including tobacco-free policies, insurance benefits that cover cessation treatment, and workplace cessation programs. These approaches have been shown to increase quit rates by 12-38% and reduce healthcare costs for employers.
The global PV market is growing rapidly, led by Germany, Italy, Czech Republic, and the US, which accounted for 76% of total installations in 2010. While these major markets are expected to see continued growth in 2011, policy changes will reduce incentives and drive down solar prices. The document analyzes market dynamics and incentive cuts and concludes that high demand will continue through October 2010 due to attractive returns, but prices must decrease in late 2010 and 2011 to maintain reasonable returns given lower incentives.
Tele2 AB reported its financial results for the fourth quarter of 2011. Net sales grew 8% year-over-year to SEK 10,839 million. EBITDA was SEK 2,791 million, with an EBITDA margin of 26%. Tele2's customer base reached 34.1 million customers. In Russia, Tele2's subscriber base grew to 20.6 million customers, representing 28% of total net sales. Tele2 expects its Russian operations to reach 21.5-22 million subscribers in 2012 with EBITDA margins of 39-40%. In the Nordic region, Tele2 integrated its Norwegian operations and grew its Swedish mobile customer base, expecting continued growth in 2012.
The JNLR 2011 review showed:
1) Any radio listenership decreased to 2008 levels of 85% while national stations' market shares either increased or remained steady except 2FM.
2) In Dublin, Radio One, Today FM, and Newstalk increased their market shares while local stations declined. Nova also made an impact despite competition.
3) In Cork, Cork 96's large market share declined while Classic Hits 4FM grew larger than Newstalk.
4) Regional stations like local radios in the South West and North West performed well, gaining younger listeners, while Radio 1 also increased its market share in other regions like the North East.
The document provides an overview of India's large population and growing economy. Some key points:
- India has a population of over 1.21 billion people, with over 60% under age 35 and urban population contributing 60% of GDP.
- Household income is increasing significantly across income brackets, fueling more discretionary spending.
- Many sectors like FMCG, retail, healthcare and hospitality are experiencing strong growth of 6-15% annually.
- Television is a major advertising medium due to its large reach, though distribution challenges remain due to a fragmented market of over 50,000 cable operators.
- The document introduces Prime Connect as an independent distribution platform that aims to organize channel distribution through various digital platforms
Tele2 AB - Presentation on Citigroup TMT conference 20120320Tele2
Tele2 offers telecom products and services including mobile and fixed telephony, broadband, and related services. It has 34 million customers across 11 countries in Europe and Central Asia. In 2011, Tele2 had sales of SEK 40.8 billion and EBITDA of SEK 10.9 billion. The company focuses on growing its customer base, expanding 4G networks, and evaluating opportunities for growth through acquisitions and new licenses.
The French oncology market was worth €3.3 billion in 2009, with growth slowing to a single digit rate. The top three players, Roche, Sanofi-Aventis and Novartis, accounted for over 50% of the market. Hospital sales made up 70% of the total market at €2.28 billion, compared to €994 million for retail sales.
2010.gada Latvijas mediju reklāmas tirgus prognozesStarcom
Latvijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti LRA un TNS Latvija, publiskotie tirgus dati un mediju aģentūras Starcom prognozes.
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
The document provides a summary of TV industry advertising in Pakistan from January to December 2011. It analyzes trends compared to 2010, including an 8.35% increase in total advertising minutes. It also reports the top advertising categories, players, and brands by market share. Specifically, cellular advertising declined 18% from 2010 levels. The document additionally outlines the top 25 TV channels and their shares of total advertising minutes.
The document provides an overview of Tele2 AB's financial performance in Q4 2012. Some key points:
- Tele2 added 0.7 million mobile customers in Q4, reaching a total of 38.2 million customers.
- Net sales grew 6% to SEK 11.275 billion in Q4. EBITDA was SEK 2.672 billion, a 24% margin.
- In Russia, strong customer growth of 373,000 led to a 22.7 million subscriber base. EBITDA margin was stable at 37%.
- In Sweden, mobile service revenue grew 5% despite prepaid decline. EBITDA was SEK 859 million at a 29% margin.
- In
1) The Estonian media advertising market fell nearly 7% in 2010, reaching €66 million compared to €70.9 million in 2009. Print media saw the largest declines, with newspapers down 20% and magazines down 14%.
2) The Baltic media advertising market decreased 7% to €225.3 million in 2010. The Latvian market saw the largest drop at 13% while the Lithuanian market fell just 2% and the Estonian market fell 7%.
3) Television remains the largest media type across the Baltic states, claiming around 42% of the market on average. Internet advertising was the only media type to see growth across the region.
This document provides details from an executives survey conducted in 2012, including:
- The methodology involved surveying over 1,200 executives from private companies with more than 10 employees between March 2011 and February 2012.
- Key details about the target executive population, including that over half manage 10 or more employees, have higher education, and have an average income over €3,000 per month.
- Profile information about the surveyed executives, including their industries, ages mostly between 35-54, education levels, and gender being majority male.
- Information about HUMO magazine's reach among executives, including it having over 28% weekly readership among executives.
Life Jim: Pharma and Digital Marketing in Emerging Marketsadamjosullivan
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
BrandScience is a unit of Omnicom that specializes in measuring and maximizing the value of marketing. It uses statistical analysis and modeling of business data to quantify the impact of various factors like marketing on key performance indicators. This allows clients to optimize budgets, media mixes, and understand returns on investment. The new Polish unit will work with local clients to discuss objectives and analyze weekly sales and driver data over multiple years to guide better marketing decisions.
Pique, Josep Maria - Challenges to transform traditional healthcare servicies...ponencias_mihealth2012
This document discusses the challenges of transforming traditional healthcare systems to become more efficient, patient-centered, and results-oriented. It notes that aging populations and increasing chronic diseases are driving up healthcare costs. The major hindrances to achieving more preventative and predictive medicine are a lack of integration between departments, huge fragmentation among providers, and issues with sharing electronic health records. Future healthcare will see smaller hospitals focused on intensive care and day services, with more chronic disease management in the community by multidisciplinary teams. Performance challenges include developing a truly patient-centered approach, accountability, and using data and payments systems to incentivize better health outcomes.
This document provides key figures about L'Oreal, the world's largest cosmetics company, and discusses its category management approach. L'Oreal has over 130 countries, 67,500 employees, 23 international brands, and 17.5 billion euros in sales in 2008. It operates in four distribution channels and has a diverse brand portfolio. L'Oreal aims to double its consumer base through innovation, globalization, and strategic initiatives. Category management is important for understanding shoppers, categories, and partners to develop the beauty department and drive growth.
Tele2 reported financial results for the third quarter of 2010. Total customer base exceeded 30 million, with net intake of 1.3 million customers in the quarter. Net sales grew 2% year-over-year, while currency-adjusted net sales grew 6%. EBITDA grew 13% year-over-year and EBITDA margin was 28%. Mobile revenues in Sweden grew 10% driven by a strong shift to smartphones. Tele2 aims for long-term mobile EBITDA margin of at least 35% and ROCE of at least 20% across operations.
It's More Fun Investing in the PhilippinesAldrin Bibon
The Philippine stock market has performed well despite global economic challenges, with the PSEi up 18.5% year-to-date. Strong economic fundamentals such as consumer spending, government spending, and exports drove 1Q GDP growth of 6.4%. However, valuations appear stretched and recent large share placements may sap liquidity in the short-term. Overall the outlook remains positive, as fundamentals are expected to catch up to valuations over the long-run.
In the third quarter of 2011:
- Tele2's group net sales grew 6% and EBITDA grew 8% reaching an all-time high.
- The Russian subscriber base reached 20.4 million customers and Kazakhstan surpassed 1 million customers.
- Tele2 acquired Network Norway, integrating operations to achieve synergies and align with long-term targets.
This document discusses tobacco cessation and worksite wellness. It provides statistics showing that 10% of healthcare costs in Massachusetts are due to smoking, and over 8,000 people die prematurely each year from smoking-related illnesses. The document recommends that employers implement comprehensive tobacco control approaches including tobacco-free policies, insurance benefits that cover cessation treatment, and workplace cessation programs. These approaches have been shown to increase quit rates by 12-38% and reduce healthcare costs for employers.
The global PV market is growing rapidly, led by Germany, Italy, Czech Republic, and the US, which accounted for 76% of total installations in 2010. While these major markets are expected to see continued growth in 2011, policy changes will reduce incentives and drive down solar prices. The document analyzes market dynamics and incentive cuts and concludes that high demand will continue through October 2010 due to attractive returns, but prices must decrease in late 2010 and 2011 to maintain reasonable returns given lower incentives.
Tele2 AB reported its financial results for the fourth quarter of 2011. Net sales grew 8% year-over-year to SEK 10,839 million. EBITDA was SEK 2,791 million, with an EBITDA margin of 26%. Tele2's customer base reached 34.1 million customers. In Russia, Tele2's subscriber base grew to 20.6 million customers, representing 28% of total net sales. Tele2 expects its Russian operations to reach 21.5-22 million subscribers in 2012 with EBITDA margins of 39-40%. In the Nordic region, Tele2 integrated its Norwegian operations and grew its Swedish mobile customer base, expecting continued growth in 2012.
The JNLR 2011 review showed:
1) Any radio listenership decreased to 2008 levels of 85% while national stations' market shares either increased or remained steady except 2FM.
2) In Dublin, Radio One, Today FM, and Newstalk increased their market shares while local stations declined. Nova also made an impact despite competition.
3) In Cork, Cork 96's large market share declined while Classic Hits 4FM grew larger than Newstalk.
4) Regional stations like local radios in the South West and North West performed well, gaining younger listeners, while Radio 1 also increased its market share in other regions like the North East.
The document provides an overview of India's large population and growing economy. Some key points:
- India has a population of over 1.21 billion people, with over 60% under age 35 and urban population contributing 60% of GDP.
- Household income is increasing significantly across income brackets, fueling more discretionary spending.
- Many sectors like FMCG, retail, healthcare and hospitality are experiencing strong growth of 6-15% annually.
- Television is a major advertising medium due to its large reach, though distribution challenges remain due to a fragmented market of over 50,000 cable operators.
- The document introduces Prime Connect as an independent distribution platform that aims to organize channel distribution through various digital platforms
Tele2 AB - Presentation on Citigroup TMT conference 20120320Tele2
Tele2 offers telecom products and services including mobile and fixed telephony, broadband, and related services. It has 34 million customers across 11 countries in Europe and Central Asia. In 2011, Tele2 had sales of SEK 40.8 billion and EBITDA of SEK 10.9 billion. The company focuses on growing its customer base, expanding 4G networks, and evaluating opportunities for growth through acquisitions and new licenses.
The French oncology market was worth €3.3 billion in 2009, with growth slowing to a single digit rate. The top three players, Roche, Sanofi-Aventis and Novartis, accounted for over 50% of the market. Hospital sales made up 70% of the total market at €2.28 billion, compared to €994 million for retail sales.
2010.gada Latvijas mediju reklāmas tirgus prognozesStarcom
Latvijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti LRA un TNS Latvija, publiskotie tirgus dati un mediju aģentūras Starcom prognozes.
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
The document provides a summary of TV industry advertising in Pakistan from January to December 2011. It analyzes trends compared to 2010, including an 8.35% increase in total advertising minutes. It also reports the top advertising categories, players, and brands by market share. Specifically, cellular advertising declined 18% from 2010 levels. The document additionally outlines the top 25 TV channels and their shares of total advertising minutes.
The document provides an overview of Tele2 AB's financial performance in Q4 2012. Some key points:
- Tele2 added 0.7 million mobile customers in Q4, reaching a total of 38.2 million customers.
- Net sales grew 6% to SEK 11.275 billion in Q4. EBITDA was SEK 2.672 billion, a 24% margin.
- In Russia, strong customer growth of 373,000 led to a 22.7 million subscriber base. EBITDA margin was stable at 37%.
- In Sweden, mobile service revenue grew 5% despite prepaid decline. EBITDA was SEK 859 million at a 29% margin.
- In
1) The Estonian media advertising market fell nearly 7% in 2010, reaching €66 million compared to €70.9 million in 2009. Print media saw the largest declines, with newspapers down 20% and magazines down 14%.
2) The Baltic media advertising market decreased 7% to €225.3 million in 2010. The Latvian market saw the largest drop at 13% while the Lithuanian market fell just 2% and the Estonian market fell 7%.
3) Television remains the largest media type across the Baltic states, claiming around 42% of the market on average. Internet advertising was the only media type to see growth across the region.
This document provides details from an executives survey conducted in 2012, including:
- The methodology involved surveying over 1,200 executives from private companies with more than 10 employees between March 2011 and February 2012.
- Key details about the target executive population, including that over half manage 10 or more employees, have higher education, and have an average income over €3,000 per month.
- Profile information about the surveyed executives, including their industries, ages mostly between 35-54, education levels, and gender being majority male.
- Information about HUMO magazine's reach among executives, including it having over 28% weekly readership among executives.
Life Jim: Pharma and Digital Marketing in Emerging Marketsadamjosullivan
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
BrandScience is a unit of Omnicom that specializes in measuring and maximizing the value of marketing. It uses statistical analysis and modeling of business data to quantify the impact of various factors like marketing on key performance indicators. This allows clients to optimize budgets, media mixes, and understand returns on investment. The new Polish unit will work with local clients to discuss objectives and analyze weekly sales and driver data over multiple years to guide better marketing decisions.
The document discusses media advertising spending in an unspecified country or region over a 9 month period. It shows spending amounts for 6 different media categories including TV, print, outdoor, cinema, internet news, and an unspecified "Inspiration Point". Total advertising spending increased 17% from 2009 to 2010, with the highest spending in months 3, 5, and 9. The largest media sectors were categories 2 and 3, making up 23% and 26% of spending respectively.
This document analyzes media advertising spending trends in Poland from 2009-2011. It shows that:
1. TV advertising continues to account for the largest share of spending at around 59% but has seen only modest growth in recent years.
2. Radio advertising saw the highest increase in spending over the period at 32% as it works to gain market share.
3. Spending on cinema, outdoor, and newspaper advertising has remained relatively stable in recent years with only minor fluctuations.
1. The document analyzes media market trends in Poland from 2009-2011 based on data from Kantar Media.
2. It finds that while TV remains the dominant medium, investments in TV, newspapers, and magazines declined in 2011, with TV seeing a 1.9% decrease in November. Radio saw the largest increase in expenditures.
3. The top three advertising sectors remained food, pharmaceuticals, and telecoms, though some major advertisers like Unilever and Nestle decreased spending in 2011.
This document provides a summary of the Polish media landscape and advertising market updates. It discusses trends in various media channels including TV, print, outdoor, and digital from January to July 2011. TV advertising minutes sold reached a record high in week 24, while print investments increased over 10% year-over-year. The top three advertising sectors were food, medicine, and telecommunications. Major players in outdoor advertising saw their market shares consolidate further.
The document discusses media spending and advertising in Poland, noting that advertisers invested 6% more in the first quarter of 2012 compared to the previous year. It also outlines that television will continue to be the dominant advertising medium, especially around the upcoming Euro 2012 soccer tournament where public broadcaster TVP expects to lose 50 million PLN broadcasting the event. Major advertisers like Aflofarm remain the top spenders, while the pharmaceutical industry currently has the largest share of advertising spending.
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
Henry Schein, Inc. (HSIC) is the largest distributor of healthcare products and services to office-based practitioners in North America and Europe. It has over 75 years of experience and serves dental, medical, and animal health customers. HSIC has experienced significant growth since becoming a public company in 1995, with sales increasing from $616 million to $6.4 billion in 2008. It aims to partner with customers to improve their efficiency, productivity, and profitability through products, services, and practice management solutions. Key strategies for future growth include expanding value-added offerings and increasing customer penetration.
This document discusses disruption in TV advertising and how to adapt. It notes that digital and social media have disrupted traditional media environments. Statistics show a decline in newspaper, magazine and TV advertising spending between 2007-2012, with internet advertising spending increasing dramatically. While scheduled TV programming still attracts large audiences, consumption of TV content is shifting to on-demand viewing on computers and mobile devices. The future of TV advertising requires adapting to these changes in media consumption.
The document discusses optimizing a dealership's marketing mix by balancing advertising spend across different media channels. It suggests shifting spending from offline to online media like display ads and search engine marketing to match how consumers now research vehicles online. The right mix should focus ads on driving awareness, engagement, purchases and retaining existing customers. Dealerships should test multiple online ad formats and combinations to engage consumers and drive revenue. Ongoing measurement is also important to optimize the marketing mix over time based on what performs best.
Google Automotive Marketing Mixology - Digital Dealer ConferenceRalph Paglia
The document discusses optimizing a dealership's marketing mix by balancing advertising spend across different media channels. It suggests shifting spending from offline to online media like display ads and search engine marketing to match how consumers now research vehicles online. The right mix should focus ads on driving awareness, engagement, purchases and retaining existing customers. Dealerships should test multiple online ad formats and combinations to engage consumers at different stages. Ongoing measurement is also important to optimize the marketing mix over time based on what performs best.
This document summarizes e-commerce trends in Russia. It shows that online sales in Russia have grown substantially since 2001 and are projected to continue strong growth through 2020. The largest percentages of online purchases are for books, clothing, tickets, and electronics. Social networks like VKontakte and Odnoklassniki provide new marketing opportunities for companies. Scandinavian countries promote tourism to Russia through websites and social media presences.
Dana todd state of search-digital-east-09282011Dana Todd
Dana Todd presented on the key findings from the 2011 SEMPO Global Survey on the state of search marketing. Some of the main highlights included:
- 91% of brands and agencies are doing SEO activities while social media adoption has grown significantly since 2007.
- 58% of brands say social media and search are handled separately within their organizations.
- Agencies are seeing the impact of mobile internet and rise of tablets on search efforts as highly significant.
- Brands' top objectives for SEO are driving traffic while for social media it is increasing awareness and reputation.
- Measuring ROI is the greatest challenge brands face with social media marketing.
Annual Meeting 2010 -- Gallagher, Kelly (Bowker)bisg
This document summarizes a presentation given at the BISG Annual Meeting in September 2010 about keeping up with changing consumer intelligence in the book industry. It discusses how consumer data and analytics are becoming more important as the industry supply chain fragments, mediums mix, and the economy becomes unstable. Examples of consumer data and trends are provided for ebooks, ebook readers, and Kindle ownership. The role of BISG research is outlined as providing timely, evidence-based research focused on real business issues to drive the industry toward a profitable future through various access models like papers, reports, benchmark studies, and data sets.
3.5
3.0
5 Dealing with new media and
communication channels
2.5 6 Differentiating from competitors
7 Dealing with patients' increased
influence and knowledge
2.0
1 2 3 4 5 6 7
Top Health Care challenges ranked by importance
N=89 11
Chapter 2: Take away
Patients will become more critical and proactively compare treatments
Dealing with authorities, payers and cheaper alternatives will be the top
challenge for marketers
Differentiating from competitors and measuring ROI will also be major
challenges
12
Chapter 3: Strategies
This document summarizes the key findings of the Adex 2011 report on online advertising in Europe. It provides an overview of the methodology used in the report and highlights that total online advertising revenue in Europe reached €20.9 billion in 2011, an increase of 14.4% from 2010. Paid search advertising remains the largest segment at 46.5% of the market, though display and video advertising are growing rapidly. Central and Eastern European markets experienced the strongest advertising growth rates. The report also notes increasing revenues from mobile advertising.
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We would be happy to receive your feedback on this report and/or on the TI offering.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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2. 1. Media snapshot
2. TV advertising
3. Press advertising
4. Outdoor advertising
5. Cinema advertising
6. Radio advertising
7. Online advertising
3. • Polish media market
• Media investments
• Media mix
• Biggest players
• Sectors
4. GDP dynamics slows
down what reflects
European trends.We
observe marketers cut
media budgets and this
tendency will probably
maintain in 2013.
Source: Rzeczpospolita
5. Television 3,000
Mln
Radio 2,500
2,000
Magazines
Jan - May 2012 1,500
Newspapers
Jan - May 2011 1,000
Outdoor
Jan - May 2010 500 2010 2011 2012
Cinema
mln 0
0 4,000 8,000 1 2 3 4 5 6 7 8 9 10 11 12
Till May 2012 advertisers invested 5% more vs. 2011, while considering media
ratecard revenues. Major decrease is noted by Newspapers (-6%).
Source: Kantar Media, ratecard expenditures
6. Aflofarm remains No1. on media market. The highest increase of media
expenditures is noted by Volkswagen Group Polska, Jeronimo Martins (Biedronka)
and Coca – Cola.
Source: Kantar Media, ratecard expenditures
7. COMPUTER & AUDIO VIDEO
100%
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
5% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
4%
4% 4%
5% 4%
80% 7% TRAVEL / TOURISM / HOTELS & RESTAURANTS
7% 7%
6%
6% CLOTHING & ACCESSORIES
6% 7%
8% BEVERAGES & ALCOHOLS
60% 7% 7%
7% LEISURE
10% 8%
9%
8% 8% OTHERS
40%
9% AUTOMOTIVE
9%
15%
13% FINANCIAL
12%
20% 13% MEDIA, BOOKS, CDs AND DVDs
12%
12%
HYGIENE & BEAUTY CARE
11%
12% RETAIL
0%
15%
2010 FOOD
2011
TELECOMS
Jan - May 2012
PHARMACEUTICAL PRODUCTS, MEDICINE
Till May 2012 Medicine sector is No.1 with its share on the level of 15%.
On the next positions are Telecoms, Food and Retail.
Source: Kantar Media
8. • Average Time Viewed
• All time viewing
• GRP’s total
• Seconds sold
• Nice to know
9. 300
280
260 2010 2011 2012
240
220
200
180
160
140
120
100
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52
TV is still well consumed. Average time viewed considerably increased during Euro 2012.
Source: AGB Nielsen Media Research
10. Share of Viewing by Stations Group (All 16-49)
others Big 4
100%
90%
25.6% 29.0% 33.4%
80% 40.7%
70%
60%
50%
40%
74.4% 71.0% 66.6%
30% 59.3%
20%
10%
0%
Nov
Nov
Nov
Nov
Nov
Nov
May
May
May
May
May
May
Sep
Sep
Sep
Sep
Sep
Sep
Jul
Jul
Jul
Jul
Jul
Jul
Jan
Jan
Jan
Jan
Jan
Jan
Mar
Mar
Mar
Mar
Mar
Mar
2007 2008 2009 2010 2011 2012
TV is cluttered and share of thematic channels is growing. Mainstream channels
fight for the inventory - also by introducing new thematic stations.
Source: AGB Nielsen Media Research, TG:All 16-49
11. 2,500,000
2,000,000
+3%
+7%
+13% +8%
1,500,000
+2%
+9% -4%
+12%
1,000,000 +14%
+12%
+20%
500,000 +4,1%
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 - Jun 2011 2012
Jan Jan - Jun
In 1H of 2012 total number of generated GRP’s is higher than in 2011 by 4%.
We observed stronger activity during Euro 2012, however not as strong as
expected at the beginning of 2012.
Source: AGB Nielsen Media Research, TG: all 16-49
12. 9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
no of secs
4,000,000
3,000,000
2,000,000
1,000,000
Total TV 2008 Total TV 2009 Total TV 2010
Total TV 2011 Total TV 2012
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
weeks
Over 21% more seconds were sold by broadcasters in 2012. It is mainly
caused by significant increase of new monitored thematic channels.
Source: AGB Nielsen Media Research
13. no of seconds sold - TVN
250,000 no of seconds sold - TVP1+TVP2 120,000
100,000
200,000
80,000
no of secs
150,000
no of secs
60,000
100,000
40,000
50,000 20,000
TVP 2008 TVP 2009
TVN 2008 TVN 2009
TVP 2010 TVP 2011
0 TVN 2010 TVN 2011
0 TVP 2012
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 1 3 5 7 9 111315171921232527293133353739414345474951
weeks
weeks
140,000 no of seconds sold - POLSAT 4,000,000 no of seconds sold - AtMedia
120,000 3,500,000
3,000,000
100,000
2,500,000
no of secs
no of secs
80,000
2,000,000
60,000
1,500,000
40,000 1,000,000
20,000 500,000
Polsat 2008 Polsat 2009 AtMedia 2008 AtMedia 2009
0 Polsat 2010 Polsat 2011 0 AtMedia 2010 AtMedia 2011
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 1 3 5 7 9 111315171921232527293133353739414345474951
weeks
weeks
Source: AGB Nielsen Media Research
14.
15. Even Euro 2012 could not help TV market to grow.
Perspectives for 2H of the year are also pessimistic. Among
big4 only Polsat increased TV share in 1H of 2012. Position of
thematic channels constantly grows.
Source: Rzeczpospolita
16. Over 6,3 mln people in Poland in group All 16-49
watched football match Poland – Russia. That is
more than most popular match of Euro 2008.
Source: AGB Nielsen Media Research, TG; All 16-49
17. 2,000,000
1,800,000
1,600,000 Year 2011 Year 2012
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
TVP1 TVP2 Polsat TVN Thematic
channels
There is a huge difference between 2011 and 2012. In June 2012
average minute rating increased in TVP1 and TVP2 which broadcasted
matches. At the same time Polsat and TVN dropped. People not
interested in Euro were rather choosing thematic channels.
Source: AGB Nielsen Media Research, TG; All 16-49
19. 5,000,000,000
Full Year Jan - May
4,500,000,000
4,000,000,000
1,927,106,074
1,895,079,623
3,500,000,000
1,730,197,462
4,739,082,125
4,452,430,098
3,000,000,000
2,500,000,000
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
2010 2011 2012
Till May 2012 print revenues increased by 2% (mainly thanks to increase of
magazines revenues). We predict rather decrease of investments in the 2H of
2012.
Source: Kantar Media
20. 500,000,000 45,000
450,000,000 40,000 Investments 2010
400,000,000
35,000
Investments 2011
350,000,000
30,000
300,000,000 Investments I - V
25,000 2012
250,000,000
20,000 Insertions 2010
200,000,000
15,000
150,000,000 Insertions 2011
10,000
100,000,000
Insertions I - V 2012
50,000,000 5,000
- -
1 2 3 4 5 6 7 8 9 10 11 12
Advertisers invested 10% more in press vs. Jan-June 2010, but bought
only 5%2012 more media sold 7% (it is insertions than in 2011. 2009)
Till May ads print by this period less still less by 1% than in
Source: Kantar Media
21. 400,000,000 60,000
350,000,000
50,000 Investments I - V
300,000,000 2010
40,000
250,000,000
Investments I - V
200,000,000 30,000 2011
150,000,000
20,000 Investments I - V
100,000,000 2012
10,000
50,000,000
Insertions I -
0 - V2010
Insertions I -
V2011
Insertions I -
V2012
We observe significant increase of expenditures on
Media, Books, CD’s, Clothing and Pharmaceutical products.
On the other hand Financial and Food sector are rather pulling back from print
media.
Source: Kantar Media
22. 400,000,000 60000
350,000,000
50000 Investments I - V
300,000,000 2010
40000
250,000,000 Investments I - V
2011
200,000,000 30000
Investments I - V
150,000,000 2012
20000
100,000,000
Insertions I -
10000 V2010
50,000,000
0 0 Insertions I -
V2011
Insertions I -
V2012
By May 2012 Bauer and Agora SA are top players on the Print market
(considering media revenues).
Source: Kantar Media, M&MP
23.
24. „
Stickers with the logo of "Cool Poland” were attached to the
entire issue of Newsweek Poland (4th of June). It begun a social
action, which aims at encouraging Poles to optimistic thinking
about Poland. This action also was supperted by other titles of
Ringier Axel Springer editor and Radio Zet (one of the biggest
radio station in Poland).
25. Ringier Axel Springer Poland is implementing the
project „FAKT goes out to the people", in which mobile
journal editor Fakt Poland (daily tabloid) visited cities to
meet with readers. The editor planned series of events
for readers including journalism workshops and
attractions for kids.
26. "Playbox" (Bauer) magazine dedicated to games
consoles has been suspended. This title has
appeared irregularly since March 2012.
27. "Vivere" is targeted to women who care about their health
and appearance. On the cover of the first edition was
Marzena Rogalska - famous Polish journalist. First emission-
June 2012.
28. „Home Mag” - bilingual magazine ( engl./ pol.) dedicated to
design, fashion, culture, architecture and lifestyle.
Firts emission - June 2012.
30. 1,400,000,000
Full Year Jan - May 2012
1,200,000,000
1,000,000,000
556,226,218
485,968,987
501,613,432
1,246,985,893
800,000,000
1,185,675,851
600,000,000
400,000,000
200,000,000
0
2010 2011 2012
By May 2012 advertisers invested 11% more in comparison to the same period of
2011 (on the ratecard basis). Prognosis for 2H of 2012 are not so optimistic as
media market faces slowdown.
Source: Kantar Media
32. 2010 2011 Jan - May 2012
AMS AMS
AMS
STROER POLSKA STROER POLSKA 16%
15% STROER POLSKA
25% 31% 32% 30%
CITYBOARD MEDIA
10%
CITYBOARD MEDIA 9%
CITYBOARD MEDIA
10% CLEAR CHANNEL CLEAR CHANNEL
POLAND
16% POLAND
16%
19% CLEAR CHANNEL
15% Others 27% Others POLAND
29%
Outdoor market is consolidated. Over 84% of the market is held by 4
biggest media owners.
AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with
29% share is on the second position.
Source: Kantar Media
33. 350
Jan - May 2010 Jan - May 2011 Jan - May 2012
300
250
200
150
+3% +4% +1%
100 +17%
50
-
Backlight Billboard Citylight Frontlight
We observe growth of expenditures on all types of vehicles:
Backlights, Frontlights, Citylights and BB.
Source: Kantar Media
34.
35. At the time of EURO 2012 (June 01-30) in the center of Warsaw for Continental was set a bus
stop which resemble of a football gate. As befits a true sports field with the grass here also we
can find it and feel it. The grass was about 3.5 m before the bus stop. The Continental bus stop
was carried out by one of the leading providers solutions of OOH on the Polish market AMS.
36. „We are waiting for you in the world of the new Redd's Cranberry- this motto Kompania
Piwowarska encouraged to participate in the play "Take a picture in the mirror ..." The Citylights
AMS appeared posters using a mirror printing - pedestrians can look in the mirror, which was
integrated into the poster.
http://www.youtube.com/watch?v=U9z5YlnTLMk
37. In the urban space of Łódź IKEA put five great sofas. The furniture was arranged in a popular
walking area and resting places. Each seat has a 5 meters wide, 1.7 meters high and 1.73 meters
deep. You will be able to use them throughout the summer. Declared by the brand IKEA design
goal is to provide passers-by resting in the comfort of the city.
38.
39. 800,000,000
700,000,000 Full Year Jan - May 2012
600,000,000
340,355,667
500,000,000
709,250,418
663,837,150
400,000,000
300,000,000
200,000,000
100,000,000 +50%
0
2010 2011 Jan - May 2012
Advertisers invested over 50% more in 2012 vs. 2011 (considering
monitored players: NAM and Multikino).
Source: Kantar Media
40. 100,000,000
90,000,000
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
2010 2011 2012
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12
It is believed that because of Euro 2012 cinema audience and media
revenues will be lower in comparison to the previous years.
Source: Kantar Media
41. HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
HOUSEHOLD APPLIANCES, FURNITURE &
100% DECORATION
2% TRAVEL / TOURISM / HOTELS & RESTAURANTS
5% 3%
90% 5% 4% 4% PHARMACEUTICAL PRODUCTS, MEDICINE
5% 5%
8% 3% CLOTHING & ACCESSORIES
80% 0% 7% 7%
10% 7% HYGIENE & BEAUTY CARE
70% 7%
5% 7% OTHERS
6%
60% 4%
8% COMPUTER & AUDIO VIDEO
11%
11%
50% RETAIL
15% 14% BEVERAGES & ALCOHOLS
40% 17%
MEDIA, BOOKS, CDs AND DVDs
30% 14% 16% FINANCIAL
13%
20% AUTOMOTIVE
20% 17% FOOD
10% 14%
TELECOMS
0%
LEISURE
2010 2011 Jan - May 2012
In 2012 biggest sectors are Leisure, Telecoms and Food. Media
sector increases its shares, whereas Computer & Audio Video sector
is rather in retreat.
Source: Kantar Media
42. Jan - May 2012
2010 2011
MULTIKINO MULTIKINO
MULTIKINO
NEW AGE
48%
MEDIA
35% 44% NEW AGE
65% 56% MEDIA 52%
NEW AGE
MEDIA
Polish cinema market is very consolidated – there are only 2 media
owners which are monitored (third biggest player - Kinads). Till May
their media revenues are comparable.
Source: Kantar Media
43.
44. 6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
2012 2011 2010 2009
0
January February March April May June July August September October November December
Till May 2012 Cinema audience was weaker while comparing to the same
period of 2011 by 6%.
Source: NAM
46. Full Year Jan - May
3,000,000,000
2,500,000,000
1,493,464,358
1,244,751,942
2,000,000,000
3,119,219,051
919,598,775
2,478,233,145
1,500,000,000
1,000,000,000
500,000,000
0
2010 2011 2012
Till May 2012 radio ratecard revenues were higher by 20%
while comparing to 2011.
Source: Kantar Media
48. 2010 2011 Jan - May 2012
RMF FM RMF FM RMF FM
ZET ZET
PR 3 PR 3 ZET
27% 32%
47% PR 1 43% PR 1 40% 33%
Others Others PR 3
21% PR 1
17% 19%
2% 3% 3% 5% 3% 5%
Strong 2012 for RMF FM with its SoS on the level of
33%, whereas main competitor radio Zet notes 19%.
Source: Kantar Media
49. Jan - May 2012
2010 GRUPA RMF 2011 GRUPA RMF
2%
2% 2% 11% GRUPA RMF
EUROZET EUROZET
EUROZET
12% GRUPA RADIOWA 12% GRUPA RADIOWA
8% 33% TIME TIME 11% 39% GRUPA RADIOWA
10% 39% TIME
POLSKIE RADIO
POLSKIE RADIO
15% POLSKIE RADIO
3% 17% AGORA S.A.
AGORA S.A. Others
25% 22%
20% Others
Others
For the last years RMF FM and Zet have been the biggest radio stations
on Polish market.
Source: Kantar Media
50. Polish radio with reports live from the XXX Olympic Games
On 27th July will begin XXX Olympic Games in London. Broadcasts of the highlights
of the Summer Olympics Games will be aired just in Polish Radio 1. Relations aired
on PR-1 and PR-3 of the Polish Radio;
Live broadcasts depend on the needs and events at the Olympic arena;
In the group of rapporteurs sports PR-1 will be: Cezary Guryev and Tomasz
Zimoch;
Source: Wirtualne Media
51. -2,4%
10.6
10.3 IV 2011 - VI 2011
IV 2012 - VI 2012
-2,3%
+1,6%
7.6
7.4
6.6
6.5
+1,2%
4.7 4.8
2,7%
2.0 2.1
Grupa RMF Polskie Radio Eurozet Time Agora
Agora, Time and Polskie Radio recorded an increase
of daily reach while comparing IV - VI 2011 vs. IV - VI 2012.
In the rest of radio groups daily reach decreased.
Source:Radio Track SMG/KRC
52. -3,2%
29.6% IV 2011 - VI 2011
28.7%
+2,1% IV 2012 : VI 2012
-2,1%
21.4%
20.9%
18.9% 18.5%
-1,3%
11.0%10.8% +7,9%
4.5% 4.9%
Grupa RMF Polskie Radio Eurozet Time Agora
The highest dynamics was noted by Agora and Polskie Radio.
The highest decrease had RMF FM.
Source:Radio Track SMG/KRC
53.
54.
55. 2400
2000
1600
1200 Desktop
Mobile
800
400
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
It is predicted that in about 2 years the number of mobile Internet
devices will exceed the number of desktop Internet devices.
Source: Morgan Stanley Internet Research
56. Since 2011 the time spent on applications comparing to websites grew by 8%
Avarage number of apps on mobile devices changed from 32 to 41
12,4% grew the penetration of smartphones
Over 50% more Android and iOS users than 1 year ago
57. Augmented reality (AR) is about augmenting the real world environment with virtual information by improving
people’s senses and skills. AR mixes virtual characters with the actual world. He identified three common
characteristics of AR scenes: combination of the real and virtual, interactive in real-time, and having the scenes
registered in 3D
The mobile AR world consists largely of two different types of experiences: geolocation- and vision-based
augmented reality.
Geolocation-based AR uses GPS, compass and other sensors in a user’s mobile phone to provide a “heads-
up” display of various geolocated points-of-interest.
Vision-based AR uses many of these same sensors to virtually display digital content in context with real-
world objects - like magazines, postcards or product packaging - by tracking the visual features of these objects.
Usage of AR to promote products via interactive AR applications is becoming more and more popular..
58. “The smartphone is a location-based service and that means you can integrate the online world with the offline world.
- Spann (a professor of electronic commerce at Ludwig-Maximilians University (LMU) in Munich)
Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and
other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the
location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of
the closest cell-phone towers (for phones without GPS features).
Location-based marketing campaigns have become increasingly common!
59. According to many statistics games are the most popular
mobile app category:
Gamification can be used as a marketing
strategy. It is incorporating game elements and
mechanics into non-gaming contexts.
Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and
Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree:
the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging
points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their
customer acquisition costs, increasing engagement and building sustainable, viral communities.
61. Media Direction Group webpage:
www.mediadirection.com.pl
In case You have any further questions
concerning Media Landscape
Updater, please contact Andrzej Piskorek
piskorek@mediadirection.com.pl