Full Media Kit for all of our publications: The Bulletin, Brussels Unlimited, Newcomer, Expat Directory, Flanders Today and our websites xpats.com and flanderstoday.eu

1. The Bulletin
2011 Media Kit
Your gateway to
the international
community in
Belgium
xpats.com
Belgium’s online community
logo x pats.indd 1 3/11/2008 18:21:48
9 771373 178016
09
THE BULLETINISSUE 9 €4.90OCTOBER 2010
COFFEE WITH THE BULLETIN:
DepotBruxellesX
THE
FASHION
ISSUE
Young,
gifted and
Belgian
From designers to
stylists to shops
SPECIAL REPORTDEBATE
TOP HATTERS
The Belgian hat designers
who make heads turn
BHV
Three letters that could
destroy a nation
ALL WIRED UP
The latest in wearable
technology
BARKING MAD
We find out why
Belgians love small
dogs
THE BULLETINBRUSSELS • BELGIUM • EUROPE

2. Ackroyd Publications/The Bulletin
48 years of multi-media experience and knowledge in Brussels
dedicated to the international community living & working in Belgium
Part of Corelio media group
Our core activities
Print and online
Weekly Brussels Unlimited, The Bulletin monthly, Newcomer,
Expat Directory, www.xpats.com & flanderstoday.eu
Events
Welcome Fair, Antwerp Expat Night, …
Tailor-made events: information seminars (e.g. real estate, health
care, education), International Mobility Management,…
Contract publishing
Flanders Today
Wab (Wallonia And Brussels)
Who, What, Where, How?
Brussels’ international scene
Living & working
EU institutions (39.170)
Source: BELO – Oct. 2009
EU Commission: between 27,000-29,000
EU Parliament: 3,270 + 2,000 MEP’s (736) & assistants
European Council: 3,600
C i f R i EU E i & S i l C i 1 300Committee of Regions + EU Economic & Social Committee: 1,300
Lobbyists: 15,000-20,000
International federations & associations: 1,700 organisations
R i l d l l i 300 ffiRegional and local representations: 300 offices
Diplomats: 5244 diplomats, the highest figure in the world
International institutions not related to EU (Nato, Eurocontrol,…): 6,500 employees
International press correspondents: 1,140 people (Largest press center in the world)
Multi-national companies: +/- 2,000 companies
Passing throughg g
Conference & Congress
55,000 international meetings held in Brussels/year
Attracting a cumulative number of participants of more than 14 milliong p p
Leisure tourism – Capital of Europe
Readership Profile – The Bulletin/Brussels Unlimited
The Bulletin readership represents 40 different nationalities. The predominant
nationalities are British, American, and Nordic countries.
The average length of stay in Belgium is 5.4 years, 59% of Bulletin readers stay even
more than 7 years in Belgium, with the readers being extremely faithful.
Average net monthly income per household: 6,400€, which is a high purchasing power
31% of readers have bought home furnishings, furniture, fittings or carpets in the last
year.
61% have bought or intend to buy domestic audio & video equipment and intend to do so
over the next 12 months.
Average of 2 mobile phones per Bulletin household.
Cars: average purchase price is €24,388 (1, 50 vehicles per Bulletin household). 27% of
Bulletin readers intend to buy a new car in the next 12 months (the European
Institutions is the largest market in Belgium of buyers not entitled to company cars)
Airfares: The average number of journeys made in a year is estimated at 9.1 per reader.
Hotel stays: average number of nights spent in hotels is 22 nights per year per reader.
25% of readers spend over 30 nights a year in hotels.
Restaurants: Readers eat out for pleasure 5.1 times a month and 4 times a month for
business. It is estimated that Bulletin readers spend €31 million a year on restaurants
(average price €25 per person).
Investments: average value of readers’ portfolio: €166,846.
www.blbe.be
In total more than 100,000 people make up
the international community around Brussels

3. xpats.com
Belgium’s online community
logo x pats.indd 1 3/11/2008 18:21:48
Your brand,
your product
EU institutions
40,000
Diplomats
International
institutions
Press Multi-national
companies
Living and
working
Leisure
tourism
Passing
through
55,000
International
meetings
held in Brussels
every year
Business tourism
International
and Erasmus
students
EU
interns
Make the Bulletin work for you
Lobbyist
35,000
9 771373 178016
09
THE BULLETINISSUE 9 €4.90OCTOBER 2010
COFFEE WITH THE BULLETIN:
DepotBruxellesX
THE
FASHION
ISSUE
Young,
gifted and
Belgian
From designers to
stylists to shops
SPECIAL REPORTDEBATE
TOP HATTERS
The Belgian hat designers
who make heads turn
BHV
Three letters that could
destroy a nation
ALL WIRED UP
The latest in wearable
technology
BARKING MAD
We find out why
Belgians love small
dogs
EVENTS
Tours
Auctions
Fairs
Gardens
ON STAGE
Concerts
Dance
Shows
Festivals
CULTURE
Museums
Galleries
Books
Community
OUTSIDE
BRUSSELS
Antwerp
Other Towns
CINEMA
Reviews
Listings
EIGHT-DAY
TVGUIDE
JOBS
CLASSIFIEDS
Brussels
9 772032 730019
38
Live
24/7BrusselsunlimitedOnly
€2
October 14 2010 No.38
Depot Bruxelles X
Second
life
for clothes
at charity
fashion show
Hat by Emilie Pirlot
THE BULLETIN
BRUSSELS
BELGIUM
EUROPE
Weekly
agenda
compiled by
PLUS TV
p14
PLUS
News,
Neighbourhoods,
Nights
THOMASFRANCOIS
001_001_cover copy2.indd 1 12/10/2010 16:07:48

4. Reaching Brussels’ international scene?
Daily - www.xpats.com (& flanderstoday.eu)
News
Community
Interactive
Weekly – Brussels Unlimited (& Flanders Today)
News updates & columns
Cultural agenda & TV listings
Must see, must do in Brussels
Monthly – The Bulletin
Brussels – Belgium - Europe
Lifestyle, news, features, travel, arts, fashion,
interior design
Frequency
0
1
7
31
www.xpats.com
Joint venture Ackroyd Publications – ING since
December 2000
Average daily unique visitors: 2,604 (August 2010)
Average page requests/visitor: 5.45 pages (August
2010)
Advertising possibilities:
Bannering
Services
Classifieds
Jobs online
Welcome Packs
Weekly - 7
Brussels Unlimited
48 pages
Contents
What to do in Europe’s capital?
Not to miss, must do, must see
Cultural listings & TV programmes
Restaurants, bars, shopping
News updates
Editorial concept
Brussels Unlimited aims to be fresh, urban, fun and relaxed, with
short 100-word maximum recommendations and tips.
Content will be sharp and focused, useful and practical information
Columns by our best correspondents:
Only in Belgium - Eco Warrior – Insomniac - Weekend Unlimited - …
Weekly - 7
Target groups
International community living & working in Belgium (see slide 3)
Business travellers
Tourists
Globally-minded Belgians
Advertising opportunities
Display, inserts, Job Ads, Classifieds
Circulation
23,000 copies/week - since June 2010 & est. 69,000 readership/week
Distribution
Newstands (2€)
Subscribers The Bulletin (incl. EU & international institutions,
diplomats,…)
Hotels, Eurostar, Brussels Airlines Flights and Lounges
MICE & Tourist Offices
Monthly - 31
The Bulletin
Aimed at a vibrant, cosmopolitan readership looking for in-depth
stories on Brussels, Belgium and Europe
Providing long news features, along with interviews (Lunch with
The Bulletin), lifestyle, travel, arts features, historical essays,
fiction,…
80 pages (65 editorial + 10 pages display + 5 Real Estate)
Advertising opportunities
display, inserts, real estate
Circulation
8,000/month – est. 28,000 readership/week
Distribution
Newstands (4.90€)
Subscribers (incl. EU & international institutions, diplomats,…)
Hotels (Executive suites) & MICE, Eurostar and Brussels Airlines, …
Circulation and
Description of
Publications
9 771373 178016
09
THE BULLETINISSUE 9 €4.90OCTOBER 2010
COFFEE WITH THE BULLETIN:
DepotBruxellesX
THE
FASHION
ISSUE
Young,
gifted and
Belgian
From designers to
stylists to shops
SPECIAL REPORTDEBATE
TOP HATTERS
The Belgian hat designers
who make heads turn
BHV
Three letters that could
destroy a nation
ALL WIRED UP
The latest in wearable
technology
BARKING MAD
We find out why
Belgians love small
dogs

5. The Bulletin Monthly Themes 2011
December 2010/January 2011 (25/11/10) - Christmas Gifts and Winter Escapes Focus
February 2011 (27/01/11) - Travel and Summer Holiday Focus
March 2011 (24/02/11)- Spring/Summer Fashion Focus (Men & Women)
April 2011 (31/03/11) - Wellness, Fitness, Health Focus
May 2011 (28/04/11) - Interior Design and Green Interiors Focus
June 2011 (26/05/11) - Weekends away Focus- Flanders, Wallonia, France, Netherlands, Germany,...
July-August (30/06/11) - Summer Activities Focus - Summer Festivals, Eating Out (terraces) and gastronomy
September (25/08/11) - Winter Fashion Focus - accessories, men & women
October (29/09/11) - Luxury Living Focus - Interior, multimedia, gadgets for the home
November (27/10/11) - Winter Travel Focus - Skiing, short trips away
December (24/11/11) - Christmas Shopping Focus - gifts for him & her, Christmas cooking tips, family activities
Special Offers 3+1
Travel Package - February, June &
November issues
Fashion Package - March & September
issues
Design Package - May & October issues
Health & Wealth Package - April, July/
August & December issues
9 771373 178016
09
THE BULLETINISSUE 9 €4.90OCTOBER 2010
COFFEE WITH THE BULLETIN:
DepotBruxellesX
THE
FASHION
ISSUE
Young,
gifted and
Belgian
From designers to
stylists to shops
SPECIAL REPORTDEBATE
TOP HATTERS
The Belgian hat designers
who make heads turn
BHV
Three letters that could
destroy a nation
ALL WIRED UP
The latest in wearable
technology
BARKING MAD
We find out why
Belgians love small
dogs
9 771373 178016
06
THE BULLETINISSUE 6 €4.90JUNE 2010
DepotBruxellesX
THE
ISSUE
Free kick
SPECIAL REPORT
DEBATE
EXPEDITION
MUSIC
ESSAY
“
Regular Columns
8 Fashion/Design
8 Interior/Architecture
8 Cars
8 Food/Gastronomy/Restaurants
8 Technology/Multimedia
8 Books
8 Arts
8 Real-Estate
8 Politics, Humour, High-Profile
Interviews, and much more...
9771373178016
08
THE BULLETINISSUE 8 €4.90SEPTEMBER 2010
DepotBruxellesX
THE
ISSUE

6. Flanders Today
� Weekly newspaper (50 issues per year)
� Aimed at expats living in Flanders and
globally-minded Belgians
� Contract publishing for Internationaal
VlaanderenVlaanderen
� Distribution
� Total circulation: 25,250/week
� 15,000 individual subscribers
� Multi-Packs post (6,800 copies)
� Specific distributionp
� Press Shops EU & international areas
� Hotels
� Universities, schools,
� Cultural centres & Tourist offices
� International companies
� Advertising opportunities: displays inserts� Advertising opportunities: displays, inserts
Full Page - 380 x 255 mm
€2,200
1/2 Page - 186 x 255 mm
€1200
2 Columns - 380 x 100 mm
€950
3 x 1/2 Column - 200 x 142 mm
€800
Special rate and module for
tourist offices, real estate
agencies, hotels and restaurants/
recruitment
1/2 page = 186 x 255 mm
€935
Special Module - 90 x 50 mm
€150
Readership 75,000

7. Newcomer & Expat Directory
Published twice a year in March (10-03-11) &
September (08-09-11)
Essential information on how to settle down
and survive in Belgium
Sent to The Bulletin subscribers, sold in
newstands & to international organisations
as well as multinational companies. Offered
free to every new employee in the EU
institutions and to many embassy staff
Published yearly in June (09-06-11)
Listing of clubs & associations, schools,
info points, emergencies, expat-friendly
companies and corporations
Sent to The Bulletin subscribers, sold in
newstands & to international organisations
as well as multinational companies
Circulation: 20,000
Circulation: 20,000
Also don’t forget the
Education/Family Guide
that comes out on 07-04-11

8. 45,636
xpats.com
Belgium’s online community
Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions
button
banner
leaderboard
skyscraper
wide skyscprapper
160 x 120
468 x 60
728 x 90
120 x 600
160 x 600
15 kb
25 kb
30 kb
30 kb
30 kb
20 kb
25 kb
30 kb
30 kb
30 kb
€20
€25
€30
€30
€30
xpats.com rates
Media Kit 2010
Traffic information
1st August 2010 –
30th August 2010
ZERO DOWNTIME
Avg Number of
Daily Unique
Visitors: 2,604
Visits : 114,340
Pages/Visit: 5.45
Avg. Time on Site:
00:04:32
% New Visits:
27.04%
Top location:
Brussels
Visits: 67,307
Average time on
site :
04:41
� xpats.com was the 1st International Community oriented website to go online
in Belgium (1998)
� 114,340 visits and 618,941 page requests on the website every month – and this
number is still rising (CIM–Metriweb – August 2010)
� Average number of daily unique visitors: 2,604 (August 2010 – Source: CIM-
Metriweb)
� The Interactive section is the source of shared information among the
International community
� xpats.com is a joint venture between Ackroyd Publications and ING Belgium
since 2000.
Who are the xPATs.com visitors?
� Newcomers or Soon-to-be-arriving
� Established expatriates looking for, or offering information regarding living in
Belgium
� People on the lookout for a good deal, entertainment and contacts
� People looking for advice and references on shops, housing services, schools…
Sponsorship Package: €5050 (visibility and data)
� Leaderboard on all main pages for 6 months (guaranteed min 250,000
impressions
� Flyers in Welcome Packs for 1 year and you receive the details of the people
who order
the Welcome Packs
� 1 year on Services page – 250 word description of your business and a link to
your home page
Services: where you can describe your business in a 250-word text and a banner
hyper-linked to your website. €735 per year/ possibility of short-term contracts.
Welcome Pack : 800
packs annually
Insert your promotional
flyer in our Welcome
Packs:
Sent free-of-charge all
over the world to any
person requesting it on-
line (150-200) sent
out weekly). Those
people are either
expatriates already
living in Belgium or
people on
their way to Belgium. A
perfect direct mailing
opportunity to reach
new arrivals.
The cost is:
€145/quarter for
companies already
advertising on www.
xpats.com
€350/quarter for non-
advertisers

9. .EU
Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions
Leaderboard
IMU
Splash
728 x 90
300 x 250
640 x 480
30 kb
25 kb
30 kb
30 kb
25 kb
30 kb
€15
€12
€20
FLANDERSTODAY.EU Rates
traffic information:
avg number of unique
daily visitors: 482
Visits: 14,477
Pages/Visit: 2.11
Avg time on site: 00:02:01
% of new visitors: 63.47%
The website of
Flanders’ only
newspaper in English

10. RATES &
FORMATS
2011
FORMAT DIMENSIONS COLOUR COLOUR COLOUR COLOUR COLOUR
2/1 Page 252 x 370 mm (boxed) €5500 €4000 €4500 €4500
275 x 410 mm (trim size)
1/1 Page 252 x 185 mm (boxed) €3000 €2200 €2430 €2430
275 x 205 mm (trim size)
2/3 Page 252 x 122 mm (boxed) €2200 €1500 €1845 €1845
275 x 135 mm (trim size)
2x 1/2 Page 122 x 390 mm (boxed) €3250 €2300 €2660 €2660
140 x 410 mm (trim size)
1/2 Page 122 x 185 mm (boxed) €1700 €1200 €1425 €1425
140 x 205 mm (trim size)
1/3 Page Vertical 252 x 58 mm (boxed) €1100 €900 €1100 €1100
Boxed 122 x 122 mm (boxed) €1100 €1100
1/4 Page 120 x 87 mm (boxed) €850 €650
1/6 Page 122 x 58 mm (boxed) €650 €490 €520 €520
Resto Module 63 x 185 mm (boxed) €500 €250
+15% for preferential placements or
covers
THE BULLETIN
The Bulletin Newcomer Expat DirectoryBrussels Unlimited Flanders Today
Monthly
Lifestyle, Travel, Culture,
Fashion, News Features
Twice Yearly
March & Sept - Practical guide
for new arrivals in Belgium
Once Yearly
Essential Information on clubs
& associations, addresses, etc.
Weekly
Newsweekly for the international
community living in Flanders
Weekly
Agenda, News Update, TV
Listings, Columns
For your customised
print and online solutions
call us on:
+32 (0)2.373.99.09
or e-mail us at:
advertising@ackroyd.be
Inserts and Advertorials
on demand.
Full Page - 380 x 255 mm
€2,200
1/2 Page - 186 x 255 mm
€1200
2 Columns - 380 x 100 mm
€950
3 x 1/2 Column - 200 x 142 mm
€800
Special rate and module for
tourist offices, real estate
agencies, hotels and restaurants/
recruitment
1/2 page = 186 x 255 mm
€935
Special Module - 90 x 50
€150
*All prices noted are without VAT
Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions
button
banner
leaderboard
skyscraper
wide skyscprapper
160 x 120
468 x 60
728 x 90
120 x 600
160 x 600
15 kb
25 kb
30 kb
30 kb
30 kb
20 kb
25 kb
30 kb
30 kb
30 kb
€20
€25
€30
€30
€30
BrusselsBrusselsunlimited 9 771373 178016
09
THE BULLETINISSUE 9 €4.90OCTOBER 2010
COFFEE WITH THE BULLETIN:
DepotBruxellesX
THE
FASHION
ISSUE
Young,
gifted and
Belgian
From designers to
stylists to shops
SPECIAL REPORTDEBATE
TOP HATTERS
The Belgian hat designers
who make heads turn
BHV
Three letters that could
destroy a nation
ALL WIRED UP
The latest in wearable
technology
BARKING MAD
We find out why
Belgians love small
dogs
EVENTS
Tours
Auctions
Fairs
Gardens
ON STAGE
Concerts
Dance
Shows
Festivals
CULTURE
Museums
Galleries
Books
Community
OUTSIDE
BRUSSELS
Antwerp
Other Towns
CINEMA
Reviews
Listings
EIGHT-DAY
TVGUIDE
JOBS
CLASSIFIEDS
Brussels
9 772032 730019
38
Live
24/7BrusselsunlimitedOnly
€2
October 14 2010 No.38
Depot Bruxelles X
Second
life
for clothes
at charity
fashion show
Hat by Emilie Pirlot
THE BULLETINBRUSSELS
BELGIUM
EUROPE
Weekly
agenda
compiled by
PLUS TV
p14
PLUS
News,
Neighbourhoods,
Nights
THOMASFRANCOIS
001_001_cover copy2.indd 1 12/10/2010 16:07:48