1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products? (how
does it fit / not fit the genre)

2. Positive Message...
The message the
One of the main conventions of the pop lyrics is that bullying
genre is that they send out a positive gets you nowhere, we
message. This is most commonly done have shown this
through the lyrics of the video. message in our video.
We have developed this This is shown by the way that the
bullied little girl comes out on top
convention by showing the wit the bullies wanting to be her
positive message in our video friend.
as well as the lyrics.
The silly string scene shows
the girl coming out on top.

3. Positive Message...
Good messages are in the videos because the target
audience of many pop songs are teenage or young
adults, who are seen to be influential.
By Liv’s strong pose we We emphasised how the girl
comes out on top by using a low
show that she is strong and angle shot to make her look
hasn’t been bothered by the powerful and bigger than the
bullying. bullies.

4. Bright Colours....
A typical convention of pop music videos is that they are bright and colourful.
Bright colours give music videos an energetic upbeat atmosphere, which
makes them more enjoyable to watch.
We wanted people to enjoy watching our video so we used this convention.
The song is also an upbeat positive song so making the video colourful suits
the song.
The Saturdays Ego Niki Manaj Starship
We had the bullies all dressed in bright
pink, this gives them a bright child
innocent look and also makes them seem
united.

5. This layout also gave it a more
traditional typical classroom look
and feel
Bright Colours....
To brighten up the
classroom and make it
look more like a room for
younger children, we
cleared the room and set
it up with big chunky
coloured chairs.
Jessie J Whos Laughing Now Rihanna RudeBoy

6. Bright Colours....
We brightened up this scene
by using different coloured
balloons. We chose to use
the red, yellow, blue and
green balloons as they stand
out the most in contrast with
the white background and
black of my costume.
Katy Perry Friday Night Lady GaGa Eh Eh

7. A common setting of a pop
music video is a school. This Setting...
is because the target
audience of pop videos are
teenagers and school is
somewhere that all teenagers
have experienced and so can
therefore relate to the video.
Britney Spears Hit Me Baby One More Time
We thought that this created a
connection for the
audience, we wanted to create
this connection for our
audience and so used this
convention by using our school
as the setting for our video.
Jessie J Whos Laughing Now

8. The connection this Setting...
creates makes the video
feel more personal for the
audience
Britney Spears Hit Me Baby One More Time
A school is seen to be a happy, safe and
educational place. This is appropriate to
the pop genre as it is seen to be happy
and send out a good message. Jessie J Whos Laughing Now

9. Long shot
Shot Types...
Pop music videos have
wide variety of shot
types, they have a mix
throughout them usually
cutting from one to another.
This is a convention that
we used in our video.
We thought that this was something
that makes a music video interesting
to watch as it is constantly changing.
Jessie J Whos Laughing Now

10. Long shot from behind
Shot Types...
Lady GaGa Telephone
Before filming we did research on
other videos to see what shot types
they used.
We made storyboards so that we
Jessie J Whos Laughing Now
could plan and ensure that we have
used a variation of shots.

11. Mid shot
Shot Types...
P!ink
This shot was most typically used
for performance.
Jessie J Whos Laughing Now

12. Establishing shot
Shot Types...
An establishing shot is used to set
the scene for the narrative from
the start of the video.
Jessie J Whos Laughing Now This shot is more commonly used
in films, which makes the narrative
seem more like a story.
P!nk Please Don’t Leave Me
Lady GaGa Telephone

13. Multiple people mid
shot Shot Types...
Lady GaGa Telephone
P!nk
Jessie J Whos Laughing Now

14. Shot Types...
Britney Spears Hit Me Baby One More Time
In our research this is a shot that we came across in the Britney
Spears video for Hit Me Baby One More Time. It stood out to us
because the location of it looks like our school hall. The shot is
really creative and original and because of our resources we could
recreate it effectively.

15. Mix of Narrative and Performance...
A common feature of pop Performance
genre videos is that they
have a mix of narrative
and performance
throughout them.
Narrative
Lady GaGa Paparazzi
Performance From the questionnaire
that I did on a focus
group I found out that
they preferred the video
to have a story line but
also for the focus to be
Katy Perry Friday Night Narrative on performance.

16. Mix of Narrative and Performance...
We felt that having a
mix of narrative and
performance in our
video will make it
more interesting to
watch as you want to
find out what
happens at the end
of the narrative.
Also that we can make it look more professional with the
resources that we have to have narrative as well rather than just
performance