The document contains the student's responses to questions about their media evaluation project. 1. Their music video challenged conventions by not featuring the band, unlike typical indie music videos, but the band was included in ancillary items like the poster and digipak to stay true to the indie genre. 2. The products had a cohesive "brand identity" through a consistent weightless concept and use of mimes to represent the band. The digipak and poster promoted the song and album effectively. 3. Feedback was very positive, with teachers praising it as the best work yet. Working as a team led to high quality products despite the challenges of editing.

1. A2 Media Evaluation Questions
Fanoula Lymboura

2. Question 1- In what ways does your media
product use, develop or challenge forms and
conventions of real media products?
Our music video never followed the structure indie music videos have where the
band are featured, like The Arctic Monkeys- “brainstorm”. However in the ancillary
tasks- the digipak and the poster- the band were included as a compromise to stay
true to the indie genre. In the poster the album name and the band name are the
focal point, as well as a clear font, which are the usual conventions of adverts for
albums which my research showed. In my three products, I have not really adapted
conventions, we felt there was no need, and instead challenged the conventions of
real music videos, digipak’s and posters. and made it our own. This will attract a
wide variety of audiences as it is not specific to a genre except the song.

3. Question 2- How effective is the combination
of your main product and ancillary texts?
Having a ‘brand identity’ establishes our product, and makes it different from
other products already available, which people will instantly recognise. We have
achieved this in several. Firstly, the weightless concept has been maintained
throughout which instantly associates it with the song title and album name.
Also, the mimes have been used for our “band identity” which could easily be used
for other products at a later data.
The digipak will ‘sell’ the song very easily as it attracts the audience, and makes
you want to take a second look to see all the details. Also, the red balloon and the
red letter of every word is the focal point which works very well, as it is also
presented in the music video for the song. The advert will sell the digipak as it
makes it clear when it will be out. The band featuring in the digipak and the advert
poster communicates the genre of the music video even if the video itself doesn’t.

4. Question 3- In what ways does your media product
use, develop or challenge forms and conventions
of real media products?
From the audience feedback of the final product the target audience was
very excited by this and said it looked very professional. Other members of
the school, and friends, really enjoyed it and gave very positive feedback.
Likewise, our media teacher said it was the best she has seen at the school
so far, which is very promising. This gives me courage that all that hard
work has paid off. We worked well as a team and this showed in the
quality of our work. Producing and editing a music video is a difficult and
very long process, which needs skill and precision in order to perfect;
considering this I believe we did very well as a group.

5. Question 4- In what ways does your media product
use, develop or challenge forms and conventions
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of real media products?
Using blogger the second time around for Media was much easier than last year. I
managed to get better use out of the resources available, which helped with the
creative side a lot. Prezi was something new for me, which changed the
monotonous PowerPoint's that had become clichéd. However it was very time
consuming, and for a first timer very complicated to figure out. On the other hand
Wordle was very quick and simple and fun to use which just advances a simple
concept. Using the Apple Macs for the editing process of our music video helped a
lot. Having it available at school made it easier than it was for AS when we had only
two days to edit at the CLC centre. Having better software such as Photoshop
enhanced our poster and digipak, however needed some getting used to. The
digital cameras we used to film the music video made it easy to capture quality
shots, however a fault with the tripod made it hard for some of the shots. The Final
Cut software was not available to us unfortunately so we had to work with IMovies
which was not as good, but we managed to do well. Websites such as Da font was
used for the digipak title which made it more creative as was the Waylayers’
website which gave us access to keep up with the band, while YouTube gave us
access to research music videos, and upload our own.