The combination of a film trailer, magazine, and posters helps ensure that the ancillary texts are linked to the main product and have similar formalistic and stylistic conventions. Specifically, the mise-en-scene of characters is consistent across texts to improve realism. Films like Tamara and Carrie provided examples of genre conventions to incorporate similar repertoire of elements like low-key lighting, themes of witchcraft, and character archetypes. Each text type has distinct formal conventions that were considered to make the combination of texts effective.