Media conventions
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The document discusses how the media product challenges and develops conventions from real media. It summarizes: 1) The opening argument scene was inspired by Eamon's "I don't want you back" video but with a home setting to appeal to more audience experiences. 2) Chaise walking past a disappearing couple in the video recalls what he lost, challenging the convention of couples appearing everywhere in Eamon's video. 3) The video shows Chaise moving on to a new relationship at the end, like Example's "Two Lives" video, but makes the new person more clear. 4) The video uses lip syncing, narratives, and themes of relationships, love and moving on that will
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Feedback from our target audience
The document provides feedback from the target audience of 16-30 year olds on a student-created EDM music video. The summary is:
The target audience responded positively to the variety of camera shots but felt more could have been done. They also noted some shakiness that image stabilization could have helped. While they felt there was too much narrative, they understood its purpose in conveying the song's concept. Their feedback led to animated elements being added to make the video feel less serious and more fun like typical EDM videos. Overall, the audience found the editing and lip syncing to be well done once changes based on their feedback were made.
Inspirations for our video
The document discusses four music videos that served as inspirations for the creators' own video: "Clown" by Emeli Sandé, "Someone Like You" and "Hello" by Adele, and "Nothing Compares 2U" by Sinéad O'Connor. The videos all have a common theme of being dull, old fashioned, in black and white, and performance based. Specifically, the document highlights the use of close-ups, low camera angles, dim lighting, direct eye contact, and simplicity/minimalism as techniques that the creators want to emulate in their own video to portray sadness and emotion.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
Video analysis
The document analyzes camera shots and themes in Taylor Swift's music video. It begins by describing intimate close-up shots of Swift in bed that establish her comfort with her sexuality and sex appeal. Various shot types are used to showcase Swift's luxury lifestyle. Symbols like a puppy and expensive furnishings portray her innocent star image. While initially seeming happy, the video takes a dark turn as her relationship deteriorates and she dreams of getting revenge, though it's left ambiguous whether the events are real or in her imagination. Overall the video portrays female empowerment through dominance in relationships, while also suggesting this dominance is limited to dreams rather than reality.
Task seven presentation
This music video tells the story of a lonely cupid character who creates relationships for others but cannot find love for herself. The video begins with the character dead on the floor, then flashes back to show her isolated life through dark lighting and locations. As the song's lyrics describe her loneliness, the video emphasizes this through shots that blend her into the background. By the end, it is revealed that her inability to find love led to her committing suicide, mirroring the opening scene.
Media Evaluation, Question 1
The document discusses how Amy Edmonds applied Goodwin's principles of matching visuals, music, and lyrics in her music video for Two Door Cinema Club. Key elements that were precisely edited to match the music included scenes in the video as well as motifs like a red heart balloon and clown. Intertextual references to the TV show Skins were also included in the narrative concept and editing style of the music video. Consistent use of color, typography, and layout across the music video, website, and album packaging helped to establish a visual identity and brand for the artist.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
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Feedback from our target audience
The document provides feedback from the target audience of 16-30 year olds on a student-created EDM music video. The summary is:
The target audience responded positively to the variety of camera shots but felt more could have been done. They also noted some shakiness that image stabilization could have helped. While they felt there was too much narrative, they understood its purpose in conveying the song's concept. Their feedback led to animated elements being added to make the video feel less serious and more fun like typical EDM videos. Overall, the audience found the editing and lip syncing to be well done once changes based on their feedback were made.
Inspirations for our video
The document discusses four music videos that served as inspirations for the creators' own video: "Clown" by Emeli Sandé, "Someone Like You" and "Hello" by Adele, and "Nothing Compares 2U" by Sinéad O'Connor. The videos all have a common theme of being dull, old fashioned, in black and white, and performance based. Specifically, the document highlights the use of close-ups, low camera angles, dim lighting, direct eye contact, and simplicity/minimalism as techniques that the creators want to emulate in their own video to portray sadness and emotion.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
Video analysis
The document analyzes camera shots and themes in Taylor Swift's music video. It begins by describing intimate close-up shots of Swift in bed that establish her comfort with her sexuality and sex appeal. Various shot types are used to showcase Swift's luxury lifestyle. Symbols like a puppy and expensive furnishings portray her innocent star image. While initially seeming happy, the video takes a dark turn as her relationship deteriorates and she dreams of getting revenge, though it's left ambiguous whether the events are real or in her imagination. Overall the video portrays female empowerment through dominance in relationships, while also suggesting this dominance is limited to dreams rather than reality.
Task seven presentation
This music video tells the story of a lonely cupid character who creates relationships for others but cannot find love for herself. The video begins with the character dead on the floor, then flashes back to show her isolated life through dark lighting and locations. As the song's lyrics describe her loneliness, the video emphasizes this through shots that blend her into the background. By the end, it is revealed that her inability to find love led to her committing suicide, mirroring the opening scene.
Media Evaluation, Question 1
The document discusses how Amy Edmonds applied Goodwin's principles of matching visuals, music, and lyrics in her music video for Two Door Cinema Club. Key elements that were precisely edited to match the music included scenes in the video as well as motifs like a red heart balloon and clown. Intertextual references to the TV show Skins were also included in the narrative concept and editing style of the music video. Consistent use of color, typography, and layout across the music video, website, and album packaging helped to establish a visual identity and brand for the artist.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Treatment
The document proposes a concept for Ellie Goulding's music video for her song "Your Song". It suggests illustrating the love song's lyrics metaphorically by surrounding Ellie with candles to portray feelings of love. It outlines using different locations and camera shots to follow Ellie through her life as she daydreams about her love, without fully revealing who she is describing. Lighting, including candles and a changing-color bridge, would help portray emotions. The video aims to strip things down with simplistic shots and movement to complement the emotional lyrics rather than incorporating dance.
Thinking of a Song
We are at the stage in which we are having to choose what song we will use for our music video. We narrowed our choices down to 4 songs, and this presentation covers positives and negatives for each song.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Initial pitch ideas
The document discusses initial plans for a music video including choosing a song with inspiring lyrics that tell an emotive story and have a strong beat. It will tell the story of a protagonist struggling with dual personality disorder, depicting her depressed/angry and outgoing personas. Locations discussed include a pub for a scene of her drinking alone, a boat graveyard for performance shots due to its isolation, and various indoor/outdoor locations. Concerns addressed are gaining full actor commitment, availability of locations, and lighting/safety issues. A filming schedule is created to keep the project on track.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Lola brooks presentation
The music video will focus on a girl going through a breakup, showing flashbacks of her and her ex together through photographs. Close-up shots will convey her emotions as she defaces the photos, portraying her inner pain. An actress around 19 years old, Emily Barrett, was chosen who fits the desired characteristics and can be available for filming between classes. Multiple locations will be used to show different memories from their relationship.
Task 2 Powerpoint Presentation:
- The document discusses how star images are constructed to sell music and attract audiences through advertising. It refers to Richard Dyer's theory that a star is an image, not a real person, created to make the product appealing.
- White Noise is known for their anti-racism views and involvement in the organization "Love Music Hate Racism." They attract large crowds through their energetic live performances and youthful good looks, appealing to both genders.
- The document then lists White Noise's target demographics and psychographic profiles.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Evaluation question 1: Shauna Penfold
This document discusses how the music video project represented various elements:
1) The relationship between lyrics and visuals by mirroring lyrics like "Deeper than the darker sea" with images of jumping in a pool.
2) The relationship between music and visuals by editing visuals like duplicated dancing to match the beat of the song.
3) Representation of the artist through different images showing two sides of her personality in the magazine ad and inside the album digipack.
4) Definition of the genre by using editing techniques like color saturation of lips seen in popular music videos.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Analysis of Stan vs Last Friday Night
The document provides an analysis of the music videos for "Stan" by Eminem and "Last Friday Night" by Katy Perry. It examines the genres, styles, codes, conventions, technical elements, symbolism, and target audiences of each video. For "Stan", it notes the darker tone and focus on Stan's obsession with Eminem, while "Last Friday Night" follows pop conventions with a focus on dancing, Katy Perry, and drawing in viewers. Camera angles like close-ups are used differently in each to emphasize different elements.
Evaluation question 1
Media Stadies - Evaluation question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Comparisons of the media products we have produced with the existing media products of the same or similar genre to ours.
Flat plan ppoint
This document discusses several potential flat plans and designs for a CD cover and promotional poster that would represent the themes and narrative of a music video. It describes flat plans that feature a heart with light representing the power of love, blood and water symbolizing relationships, a red rose with thorns depicting love and pain, splitting a female figure between two cultures, a burning candle representing a breaking relationship and burning love, and a photo album illustrating cherished memories. It also mentions a flat plan with a picture of the crying artist portraying her anguish and tribulation, and one with a teddy bear signifying the power of love.
Treatment
The proposed music video will tell a story over 4 minutes and 30 seconds to accompany a 3 minute and 26 second song. It will target young adults and teenagers aged 15-24 by portraying a serious story of love, relationships, and emotional journeys. An estimated budget of £17,000 will cover costs for actors, equipment, crew, props, locations, vehicles, catering, and editing for the production.
Evaluation question 1
The music video develops conventions of real media products by using smooth transitions like fades to match the slow pace of the R&B song. Shots were edited to be in time with the song's beat. Cross fades and emerging two images were used to soften cuts and separate memories from present through black and white versus color. Close-up shots were included to represent intimacy, as seen in real R&B videos. Ending with a sensual scene alluded to romance as typical in R&B videos while avoiding nudity for appropriateness.
Evaluation One
This document summarizes how the media product challenges conventions of the pop genre in several ways. It uses a slower pace and longer shots to fit the somber tone of the song, whereas pop videos typically have quick cuts and pacing. It also uses black and white cinematography in the beginning to convey darker moods, rather than the bright colors typical of pop. The lyrics also discuss struggles with addiction rather than typical pop themes of love and relationships. Overall, the media product draws from conventions like close-ups but adapts them to tell a more narrative-based story confronting issues rather than focusing solely on upbeat themes.
Chanel hwk
The document analyzes the mise-en-scene and camera work in Ellie Goulding's music video for "Goodness Gracious." It discusses several examples of mise-en-scene, including the outdoor setting by a pool that establishes the fun, upbeat tone, Ellie's sequined coat as she drives to emphasize her fashionable image, and a party scene that portrays socializing. Camera work is also examined, such as over-the-shoulder shots that involve the audience and focus on Ellie's face to highlight her performance and emotion. Tight frames that fill the frame with activity are said to make the video look professional and match the song's beat.
Aidan standish music video
This document contains reviews and analysis of Aidan Standish's 2013-14 music video. It discusses several shots and elements of the video: an intro with old footage that sets up the song well; a sepia effect that could be less orange; an over the shoulder shot showing a girl welcoming someone inside; lyrics matched with a shot of a child looking at a radio; a cartoon radio on screen too long; strong directional lighting on a lit face drawing attention; and a radio show idea that breaks up the song. However, the reviewer feels as part of the target audience they were not entertained or engaged enough, and a more controversial or deep storyline could better engage viewers.
Music video final ideas
The music video will convey the emotions of a song about a breaking relationship through an elliptical narrative that starts and ends at the same point. It will follow a young couple having problems by showing the girl's perspective, with flashbacks to when they first met to juxtapose past and present emotions. A variety of settings will be filmed, like the couple's first dates in town and the woods with low lighting after their breakup, to depict their troubled relationship before and after visually. Different camera techniques like closeups and "amateur footage" of the couple will engage viewers and convey the feelings of missing what their relationship used to be.
Editing
Editing is crucial to making a successful video. Small adjustments through editing can make a big difference by improving various shots. Examples provided show how editing techniques like desaturation, time transitions, and cross-dissolves were used to effectively convey the passage of time and create flashbacks in a music video about a broken relationship. Desaturation created the effect of flashbacks to happier times. Transitions using different shirts showed the passage of days. A tree timelapse also demonstrated the passage of time fitting the music. Cross-dissolves transitioned smoothly between characters and memories to get inside the protagonist's thoughts and show separation despite characters thinking of each other while sleeping alone.
Superstitions
The document discusses various superstitions from different cultures around the world. It provides examples of superstitions related to numbers, marriage, hair washing before exams, mirror gazing, and carrying talismans for protection. Common superstitious beliefs and practices are presented from Taiwan, Mexico, Korea, Russia, Greece, and Pakistan.
Smartphone's and their hindrance effect
Smartphones have become ubiquitous, with an estimated 1.8-3 billion subscribers globally. However, smartphones can negatively impact education, productivity, workspaces, and society. Students are often distracted in class by their phones, and excessive smartphone use has been linked to increased anxiety, sleep deprivation, and repetitive strain injuries. If an individual discontinues smartphone use, they may feel vulnerable and unstable due to their reliance on social networks. As technology continues to advance, it will be difficult to separate human interaction from digital communication.
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Treatment
The document proposes a concept for Ellie Goulding's music video for her song "Your Song". It suggests illustrating the love song's lyrics metaphorically by surrounding Ellie with candles to portray feelings of love. It outlines using different locations and camera shots to follow Ellie through her life as she daydreams about her love, without fully revealing who she is describing. Lighting, including candles and a changing-color bridge, would help portray emotions. The video aims to strip things down with simplistic shots and movement to complement the emotional lyrics rather than incorporating dance.
Thinking of a Song
We are at the stage in which we are having to choose what song we will use for our music video. We narrowed our choices down to 4 songs, and this presentation covers positives and negatives for each song.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Initial pitch ideas
The document discusses initial plans for a music video including choosing a song with inspiring lyrics that tell an emotive story and have a strong beat. It will tell the story of a protagonist struggling with dual personality disorder, depicting her depressed/angry and outgoing personas. Locations discussed include a pub for a scene of her drinking alone, a boat graveyard for performance shots due to its isolation, and various indoor/outdoor locations. Concerns addressed are gaining full actor commitment, availability of locations, and lighting/safety issues. A filming schedule is created to keep the project on track.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Lola brooks presentation
The music video will focus on a girl going through a breakup, showing flashbacks of her and her ex together through photographs. Close-up shots will convey her emotions as she defaces the photos, portraying her inner pain. An actress around 19 years old, Emily Barrett, was chosen who fits the desired characteristics and can be available for filming between classes. Multiple locations will be used to show different memories from their relationship.
Task 2 Powerpoint Presentation:
- The document discusses how star images are constructed to sell music and attract audiences through advertising. It refers to Richard Dyer's theory that a star is an image, not a real person, created to make the product appealing.
- White Noise is known for their anti-racism views and involvement in the organization "Love Music Hate Racism." They attract large crowds through their energetic live performances and youthful good looks, appealing to both genders.
- The document then lists White Noise's target demographics and psychographic profiles.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Evaluation question 1: Shauna Penfold
This document discusses how the music video project represented various elements:
1) The relationship between lyrics and visuals by mirroring lyrics like "Deeper than the darker sea" with images of jumping in a pool.
2) The relationship between music and visuals by editing visuals like duplicated dancing to match the beat of the song.
3) Representation of the artist through different images showing two sides of her personality in the magazine ad and inside the album digipack.
4) Definition of the genre by using editing techniques like color saturation of lips seen in popular music videos.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Analysis of Stan vs Last Friday Night
The document provides an analysis of the music videos for "Stan" by Eminem and "Last Friday Night" by Katy Perry. It examines the genres, styles, codes, conventions, technical elements, symbolism, and target audiences of each video. For "Stan", it notes the darker tone and focus on Stan's obsession with Eminem, while "Last Friday Night" follows pop conventions with a focus on dancing, Katy Perry, and drawing in viewers. Camera angles like close-ups are used differently in each to emphasize different elements.
Evaluation question 1
Media Stadies - Evaluation question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Comparisons of the media products we have produced with the existing media products of the same or similar genre to ours.
Flat plan ppoint
This document discusses several potential flat plans and designs for a CD cover and promotional poster that would represent the themes and narrative of a music video. It describes flat plans that feature a heart with light representing the power of love, blood and water symbolizing relationships, a red rose with thorns depicting love and pain, splitting a female figure between two cultures, a burning candle representing a breaking relationship and burning love, and a photo album illustrating cherished memories. It also mentions a flat plan with a picture of the crying artist portraying her anguish and tribulation, and one with a teddy bear signifying the power of love.
Treatment
The proposed music video will tell a story over 4 minutes and 30 seconds to accompany a 3 minute and 26 second song. It will target young adults and teenagers aged 15-24 by portraying a serious story of love, relationships, and emotional journeys. An estimated budget of £17,000 will cover costs for actors, equipment, crew, props, locations, vehicles, catering, and editing for the production.
Evaluation question 1
The music video develops conventions of real media products by using smooth transitions like fades to match the slow pace of the R&B song. Shots were edited to be in time with the song's beat. Cross fades and emerging two images were used to soften cuts and separate memories from present through black and white versus color. Close-up shots were included to represent intimacy, as seen in real R&B videos. Ending with a sensual scene alluded to romance as typical in R&B videos while avoiding nudity for appropriateness.
Evaluation One
This document summarizes how the media product challenges conventions of the pop genre in several ways. It uses a slower pace and longer shots to fit the somber tone of the song, whereas pop videos typically have quick cuts and pacing. It also uses black and white cinematography in the beginning to convey darker moods, rather than the bright colors typical of pop. The lyrics also discuss struggles with addiction rather than typical pop themes of love and relationships. Overall, the media product draws from conventions like close-ups but adapts them to tell a more narrative-based story confronting issues rather than focusing solely on upbeat themes.
Chanel hwk
The document analyzes the mise-en-scene and camera work in Ellie Goulding's music video for "Goodness Gracious." It discusses several examples of mise-en-scene, including the outdoor setting by a pool that establishes the fun, upbeat tone, Ellie's sequined coat as she drives to emphasize her fashionable image, and a party scene that portrays socializing. Camera work is also examined, such as over-the-shoulder shots that involve the audience and focus on Ellie's face to highlight her performance and emotion. Tight frames that fill the frame with activity are said to make the video look professional and match the song's beat.
Aidan standish music video
This document contains reviews and analysis of Aidan Standish's 2013-14 music video. It discusses several shots and elements of the video: an intro with old footage that sets up the song well; a sepia effect that could be less orange; an over the shoulder shot showing a girl welcoming someone inside; lyrics matched with a shot of a child looking at a radio; a cartoon radio on screen too long; strong directional lighting on a lit face drawing attention; and a radio show idea that breaks up the song. However, the reviewer feels as part of the target audience they were not entertained or engaged enough, and a more controversial or deep storyline could better engage viewers.
Music video final ideas
The music video will convey the emotions of a song about a breaking relationship through an elliptical narrative that starts and ends at the same point. It will follow a young couple having problems by showing the girl's perspective, with flashbacks to when they first met to juxtapose past and present emotions. A variety of settings will be filmed, like the couple's first dates in town and the woods with low lighting after their breakup, to depict their troubled relationship before and after visually. Different camera techniques like closeups and "amateur footage" of the couple will engage viewers and convey the feelings of missing what their relationship used to be.
Editing
Editing is crucial to making a successful video. Small adjustments through editing can make a big difference by improving various shots. Examples provided show how editing techniques like desaturation, time transitions, and cross-dissolves were used to effectively convey the passage of time and create flashbacks in a music video about a broken relationship. Desaturation created the effect of flashbacks to happier times. Transitions using different shirts showed the passage of days. A tree timelapse also demonstrated the passage of time fitting the music. Cross-dissolves transitioned smoothly between characters and memories to get inside the protagonist's thoughts and show separation despite characters thinking of each other while sleeping alone.
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Smartphone's and their hindrance effect
Smartphones have become ubiquitous, with an estimated 1.8-3 billion subscribers globally. However, smartphones can negatively impact education, productivity, workspaces, and society. Students are often distracted in class by their phones, and excessive smartphone use has been linked to increased anxiety, sleep deprivation, and repetitive strain injuries. If an individual discontinues smartphone use, they may feel vulnerable and unstable due to their reliance on social networks. As technology continues to advance, it will be difficult to separate human interaction from digital communication.
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Similar to Media conventions
Evaluation q1
The document compares the conventions used in the student's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots, settings, props, storyline elements, and sounds are used in both videos to either follow or challenge conventions of music videos in the alternative rock genre. Key conventions that both videos draw from include close-ups of the artist singing passionately, varied camera angles, using black and white to denote different emotional states, natural settings, eye contact between romantic interests, and endings where the protagonist walks away alone. The student's video challenges conventions by incorporating more humor and fun moments between the couple.
Evaluation q1
The document compares the conventions used in the author's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots in both videos use, develop, or challenge conventions of real alternative rock music videos. Specifically, it discusses the use of close-ups, varied angles, natural settings, eye contact, props, and dramatic turning points. It also notes how the author's video challenges the convention of only showing serious relationships by including humorous scenes.
Evaluation q1
The document compares the conventions used in the author's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots in both videos use, develop, or challenge conventions of real alternative rock music videos. Specifically, it discusses the use of close-ups, varied angles, natural settings, eye contact, props, romantic settings, dramatic turning points, and endings to establish conventions and evaluate how the author's video approaches these.
Question 1 ahhhhh
The document discusses the inspiration and influences for a music video. It was inspired by other music videos that used urban and subway footage, as well as the films Fear and Loathing in Las Vegas. The video for Lana Del Rey's "Blue Jeans" inspired simplicity in performance shots and handheld camerawork. Four Tet's "Hands" video influenced altering colors. The lyrics about a woman leaving an unhappy relationship were reflected in shots of characters preparing independently, indicating separation.
Music Video Evaluation - Question 1
Our media product uses conventions of music videos and album covers to tell a story of a broken relationship through visuals and narrative. It shows a couple beginning happily but their relationship deteriorating through techniques like using the same location but only showing one partner, implying a break up. Costumes also reflect the characters' emotional states. Bright lighting and locations represent hope despite sadness. Shots are composed to keep the focus on the characters and their body language tells their story. Editing matches the song's pace and tone to further develop the narrative. Overall it challenges conventions by leaving the reason for the break up ambiguous for audience interpretation.
Question 1
The document summarizes and analyzes a music video the author created in reference to music video theory. It examines the narrative, editing, camerawork, and relationship between visuals and lyrics/music. The summary analyzes these elements in the author's video and references how other popular music videos use similar techniques, like Taylor Swift's "Trouble" video which tells a narrative through the lyrics. Quick cuts, close-ups of the artist, and handheld camerawork are used to emphasize the beat and maintain focus on the performer.
Question 1
The document provides an analysis of a music video created by the author in reference to five criteria for effective music videos. It examines the narrative, editing, camerawork, and diegesis of the video based on theories of what makes an effective music video. It also references other popular music videos that demonstrate similar techniques. The analysis finds that the author's video effectively illustrates the song lyrics through visuals, uses editing and camerawork that enhances the music, prominently features the artist, employs voyeurism to develop characters and the narrative, and includes intertextual references to appeal to the target audience.
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This document contains analysis from a student of how their media product used or challenged conventions of real music videos.
The student looked at other pop music videos like One Direction to follow genres conventions to seem professional but also wanted to be unique. They used a range of settings to tell the story over days, had natural settings like most pop videos, and included shots of the characters to relate to the lyrics and audience. Some shots like the ex following her ex were intended to appeal to the target audience. Locations and costumes were kept casual. The student reflects on some shots that could be improved upon.
Question 1 ahhhhh
This document discusses the inspiration and influences for a music video. It was inspired by other music videos that used urban and suburban scenery. Shots from Four Tet videos inspired subway footage. Lana Del Rey's "Blue Jeans" influenced simple solo performance shots against iconic backdrops. Four Tet's "Hands" suggested altering colors. Lyrics about a woman leaving an unhappy relationship shaped scenes of the characters preparing separately and the woman feeling happy while the man looks blank.
In what ways does your media product use, develop or challenge forms and conv...
The music video uses conventions of real music videos such as including a title scene at the beginning with the song name to set the genre and tone. It also includes shots of someone driving to reference the song title "Drive" as well as using different color filters to represent moods and close ups to show character emotions, specifically an arguing couple experiencing relationship problems as reflected in their facial expressions.
Presentation4
Professor Andrew Goodwin studies functional materials and their unusual physical properties arising from structural disorder and flexibility. His research aims to understand and exploit these properties, which can be scientifically and commercially important. Goodwin developed a theory stating there are 5 key aspects to an effective music video: thought through beat, relationship between song and visuals, narrative/performance, technical aspects, and focusing the star image through many camera shots.
Evaluation question 01
The document discusses the creative decisions made in producing a music video. It begins by explaining the choice to include a traditional live performance as a base, in contrast to typical dance music videos. Stylistic and costuming choices were made to portray the artist as sophisticated rather than provocative. Narrative and dance scenes were also included. Conventions from other music videos, such as focusing on the performance, were followed to make the video look professional. Theories on narrative structure and linking visuals to lyrics were also considered.
Advanced portfolio ideas generation
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video in black and white rather than color, use slow pacing and long shots to convey emotion, and include symbolic props like a blown-out candle to represent the relationship ending. By breaking conventions, we aim to entertain the audience while still telling a story and drawing them into the narrative.
Advanced portfolio ideas generation
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video entirely in black and white rather than color, and use slow pacing and long shots to convey emotion through the story and characters. Props like a blown-out candle will symbolize the relationship ending as the "light" going out of the woman's life. Our goal is to break pop conventions and pull the audience into the meaningful story through these directorial and cinematography techniques.
Advanced portfolio ideas generation report
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video entirely in black and white rather than color, and use slow pacing and long shots to convey emotion through the story and characters. Props like a blown-out candle will symbolize the relationship ending as the "light" going out of the woman's life. Our goal is to break pop conventions and draw the audience into the narrative through the visual storytelling.
Evaluation
The student created a music video, album, and website for a fictional pop artist named Jayme-Lee. They researched conventions of pop music videos and incorporated elements like linking the visuals to lyrics, using performance, narrative, and concept-based scenes. Special effects like split screens and fades were used. Feedback noted the need for more dramatic scenes to balance out the positive ones. Color themes and fonts were carried through the different products to create cohesion around the artist's message of addiction. The combination of products helped tell the story and symbolism within the album.
Evaluation Question 1
In this document, the author discusses how their music video uses and challenges conventions of real media products. They summarize:
They used common music video conventions like focusing on relationships and incorporating themes of self-acceptance, mental health, and LGBT+ issues. However, they challenged conventions by not including lip syncing to focus on the narrative. They used symbolic mise-en-scene with lighting, clothing, and locations to represent the protagonist's journey. A variety of editing techniques like jump cuts, cross fades, slow motion were used to demonstrate changes in mood, with influences from other music videos. Overall, the video took inspiration from real music videos while also aiming to challenge some conventions.
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product, use, develop or challenge forms and conventions of real media products
Evaluation 1
Our music video sticks closely to the conventions of EDM/house music videos through its use of a club-like setting with strobe lights, glow sticks, and costumes featuring black and white. It relates the lyrics to the visuals through the main artist's facial expressions and dance movements during certain parts of the song. The editing is done to match the fast tempo of the song. Inspiration was drawn from music videos like Disclosure's "Latch" for its narrative interpretation of lyrics, Calvin Harris' "How Deep Is Your Love" for its lighting effects, and Rihanna's "We Found Love" for its blending of narrative and performance elements. Overall, the video aims to capture the feel of a typical E
Music video research
The document analyzes and compares three pop music videos: Emeli Sande's "Heaven", Ed Sheeran's "Small Bump", and Demi Lovato's "Skyscraper". It discusses the themes, symbols, and techniques used in each video. Emeli Sande's video depicts relationship struggles but shows unity across races and religions. Ed Sheeran's focuses on his worry and emotion as a male artist. Demi Lovato's portrays a young female character's unhappiness through location, lighting, and her innocent white clothing. The document examines how each video does or does not follow pop music video conventions.
Similar to Media conventions (20)
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Media conventions
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. The idea for the opening argument came from the opening scene of Eamon’s video for the song ‘I don’t want you back’. Despite the themes of these two songs being different this gave us an idea to set up the story for our music video. However we challenged this by changing the setting to a house and made it more appealing to the audience as more people can compare there own experiences to having an argument in a home.
- 3. Throughout the video for Eamon’s song ‘I don’t want you back’ he always see’s couples wherever he goes. This particular idea we decided to use as it reminds Chaise of what he has lost. We challenged this convention by making him walk past the couple looking depressed and them disappearing as he goes past to make it seem like it was on his mind, or he was imagining seeing them there.
- 4. The image on the left is from Examples video for his song ‘Two lives’ on the right is our take on this idea for our music video. We challenged this form by making the girl more visible to make it clear who he had moved on to. However in Examples video it is not clear who this person is. In both these videos this scene comes at the end, the timing of this is very important as it shows the main character moving on to a new relationship and the same for Example.
- 5. Throughout our video we used lip synching with just Chaise as he is the main singer. Many videos use the lip synching to make their video look professional. We also followed a narrative structure to give our video a story and a meaning behind the story. The meaning will appeal to our audience as the theme is relationships, love and moving on from past loves.