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Media Assessment.
Part 3 Business Plan With the creation of the new standalone Warner Bros. Discovery company,
the management of the media company has set its eyes to claim a share of the streaming video
business.
(a) Research and analyse the current state of the streaming video market. In your analysis, make
sure to identify and understand the competition, their current business and growth positions and
their global strategy. Report the current and projected numbers available to show the potential of
this business.
(b) Develop a streaming video business plan for Warner Bros. Discovery, based on the information
gathered from your research above. Be sure to include the key items including the overall idea,
target audience, programming strategy & revenue models.

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Media Assessment Part 3 Business Plan With the creation o.pdf

  • 1. Media Assessment. Part 3 Business Plan With the creation of the new standalone Warner Bros. Discovery company, the management of the media company has set its eyes to claim a share of the streaming video business. (a) Research and analyse the current state of the streaming video market. In your analysis, make sure to identify and understand the competition, their current business and growth positions and their global strategy. Report the current and projected numbers available to show the potential of this business. (b) Develop a streaming video business plan for Warner Bros. Discovery, based on the information gathered from your research above. Be sure to include the key items including the overall idea, target audience, programming strategy & revenue models.