Marriott International, Inc. is an American hospitality company that manages and franchises a broad portfolio of hotels with varying amenities/ features. E.g. It established Courtyard by Marriott as a mid-priced range of hotels designed for business travelers, whereas Springhill Suits is geared tward the upper-moderate lodging segment. Marriott employs what type of growth strategy? Market penetration Format development Market expansion Unrelated diversification Beeated diveralication.