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Marriott International, Inc. is an American hospitality company that manages and franchises a
broad portfolio of hotels with varying amenities/ features. E.g. It established Courtyard by Marriott
as a mid-priced range of hotels designed for business travelers, whereas Springhill Suits is geared
tward the upper-moderate lodging segment. Marriott employs what type of growth strategy?
Market penetration Format development Market expansion Unrelated diversification Beeated
diveralication

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