This document summarizes key findings from J.D. Power and Associates' 2008 annual review of the automotive marketing and media industry. It finds that search engines are an effective way for consumers to find auto shopping sites, with 77% of manufacturer websites, 59% of independent sites, and 49% of dealership sites found through search. It also finds that consumers use search engines primarily to find vehicle images and directions to local dealerships. Additionally, it notes that 39% of consumers who shop on automaker websites use a third-party search engine like Google to navigate the site, and that Google continues to dominate the search engine market, growing its share of users from 58% in 2007 to 60% in 2006.