LEARNING OBJECTIVES
• Explainhow the evolution of media from
traditional to new media shaped the values
and norms of people and society.
(MIL11/12EMIL-IIIb5)
• Compare the ways of communication from
traditional to new media.
• Present the influence and effect of the
evolution of media to different groups of
people in the society.
EVOLUTION OF MEDIA
Pre-Industrial
Age
Industrial Age Electronic Age
Fire, clay
tablets
weapons and
tools with stone,
bronze, copper
and iron
Telegraph,
Printing Press,
Motion Picture,
developed
machine tools,
used of coals
EVOLUTION OF MEDIA
Pre-Industrial
Age
Industrial Age Electronic Age New Age
Fire, clay
tablets
weapons and
tools with stone,
bronze, copper
and iron
Transistor
Radio,
electronic
circuits, and
early
computers.
Long distance
communication
became more
efficient
Telegraph,
Printing Press,
Motion Picture,
developed
machine tools,
used of coals
EVOLUTION OF MEDIA
Pre-Industrial
Age
Industrial Age Electronic Age New Age
Fire, clay
tablets
weapons and
tools with stone,
bronze, copper
and iron
Transistor
Radio,
electronic
circuits, and
early
computers.
Long distance
communication
became more
efficient
Smart Phone,
voice, image,
sound and data
are digitalized,
internet, and
social network
Telegraph,
Printing Press,
Motion Picture,
developed
machine tools,
used of coals
18.
LET US THINK!
Whatdid you learned
regarding the
difference between the
media used from pre-
industrial age to new
age?
19.
GROUP ACTIVITY
LISTEN!
Does technologyshape the values and norms of
different groups of people in the society or is it us,
our culture and society that shaped the technology?
Why do you think so?
20.
GROUP ACTIVITY
TIME TOPRESENT!
Does technology shape the values and norms of
different groups of people in the society or is it us,
our culture and society that shaped the technology?
Why do you think so?
SHORT ESSAY
Write anessay about a
world without new
media in 4 sentences.
RUBRICS
All points are relevant to the topic – 10 points
Most points are relevant to the topic – 8-9
points
Some points are relevant to the topic – 5-7
points
At least one point is relevant to the topic – 2-4
points
Not relevant – 1 point
No answer – 0 point
24.
ASSIGNMENT
Cut some picturesand paste them in
the bond paper to create a collage
that shows the functions and
communication of media.