Module 4 Evolution of Media

1. Evolution of Media: From
Traditional to New Media
Media and Information Literacy –
Quarter 1, Week 4
Presented by: [Your Name]

2. Quote to Ponder
• “We keep inventing new media... watching it
reinvent itself as it penetrates the culture.”
• – David Gerrold

3. Learning Objectives
• - Examine technologies across media ages
• - Identify communication tools used in
different periods
• - Understand the role of media in a
democratic society

4. What Is Media Evolution?
• The process of how media changes over time.
• It is important to adapt to new forms of
communication.

5. The Four Media Ages
• - Pre-Industrial Age
• - Industrial Age
• - Electronic Age
• - Information (Digital) Age

6. Pre-Industrial Age (Before 1700s)
• Tools: Cave paintings, papyrus, codex
• Purpose: Basic communication, record-
keeping

7. Pre-Industrial Age Examples
• - Cave paintings (35,000 BC)
• - Clay tablets (Mesopotamia)
• - Papyrus (Egypt)
• - Dibao (China), Codex (Maya)

8. Industrial Age (1700s–1930s)
• Steam-powered printing
• Start of mass media

9. Industrial Age Examples
• - Printing press (mass production)
• - Newspapers, typewriters
• - Motion pictures, telegraph

10. Electronic Age (1930s–1980s)
• Transistor radio, TV
• Early computers

11. Electronic Age Examples
• - EDSAC, UNIVAC, IBM
• - Personal computers (Apple 1, HP 9100A)

12. Information Age (1990s–Present)
• Internet and social networks
• Real-time, global communication

13. Information Age Examples
• - Social media (Facebook, Twitter)
• - Blogs, video platforms (YouTube)
• - Smartphones, AR/VR, cloud data

14. Traditional Media vs. New Media
• Traditional Media: Print, TV, Radio
• New Media: Internet, Social Media, Apps

15. Roles of Media in Society
• - Channel: Platform for ideas
• - Watchdog: Exposes corruption
• - Resource Center: Knowledge access
• - Advocate: Promotes equality and access

16. Activity Prompt
• How did people learn about the Titanic sinking
in 1912?
• Media used: Newspaper, telegraph, radio

17. Fun Exercise
• Classify as Traditional or New media:
• Magazine, Web video, Radio, TikTok, Tabloid,
Blogs, etc.

18. Think-Pair-Share
• How has social media changed the way you
receive news today?

19. Summary
• - Media evolved from basic tools to digital
platforms
• - Each era transformed communication
• - Media shapes society

20. Thank You!
• “Media is not just a tool – it's a bridge to the
future.”
• Class Q&A / Reflections