Metric is a Canadian independent rock band formed in 1998 consisting of four members: Emily Haines, Jimmy Shaw, Joshua Winstead, and Joules Scott Key. They released their debut album "Old World Underground, Where Are You Now?" in 2003 which went platinum in 2005. Their second album "Live It Out" sold twice as many copies as their first and led to them opening for the Rolling Stones. Metric has since toured extensively worldwide and released four successful albums while utilizing social media to engage with fans and secretly release new music.

1. Metric

2. BIO
• Independent rock and roll band
• Canadian
• Band is made up of four artists:
– Emily Haines
– Jimmy Shaw
– Joshua Winstead
– Joules Scott Key

3. About
• 1998 Band founded with two of the artists
Emily Haines and James Shaw
• Band was initially called Mainstream
• Two other members joined the band in 2001

4. Artists
– Emily Haines on vocals
– James Shaw on vocals and guitar
– Joshua Winstead on bass guitar
– Joules Scott-Key on drums

5. The start
• First album called “Old World Underground, Where Are
You Now?
– Released September 2nd 2003
– Gone platinum on December 12th 2005
– Songs on the album included:
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IOU
Hustle Rose
Succexy
Calculation Theme
Wet Blanket
The List
Dead Disco
Love is a Place

6. The start
• Combat Baby and Dead Disco released as a
single
• http://ilovemetric.com/videos/

7. Live It Out and Grow up and Blow
Away
• October 4th 2005 second album released
• Sold twice as many copies as first album
• Approached to open for Rolling Stones

8. Worldwide touring
• With second album a huge success travelled
extensively
• Including: France, Turkey Sweden, United
States, Canada and more
• The album was re-released 2001 with altered
tracks

9. Fantasies
• Fourth album released April 7th 2009
• Bands best selling album

10. Vancouver Olympics 2010
• The band came together with other Canadian
artists to benefit the Haiti telethon in
Vancouver
• Performed acoustic version of Help I’m Alive

11. Synthetica
• Album released June 12th 2012
• Band used social media to secretly release
new song
• Had fans try to find the song through online
media content

12. SoundCloud
• An early release of there song Synthetic
became available here

13. Social Media
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Facebook
Tumblr
Twitter
Google+
Myspace
Soundcloud
Vimeo
YouTube
Metric Forum

14. Twitter
• https://twitter.com/Metric
– Responding to there followers tweet and building
up there fan base

15. Connecting
• Metric often posts online context throughout
there various social medias and websites
• Allowing for constant interaction with fans
– Replying to tweets on twitter
• Building online communities and sustaining
them by frequent updates
– Updating there blogs