The document outlines the roles and qualifications required for key positions in advertising, including illustrators, creative directors, and advertising copywriters. It emphasizes the importance of creativity, communication, and collaboration in conveying messages and shaping brand images through visual storytelling. Each role contributes uniquely to advertising campaigns, focusing on the development of engaging and persuasive content to attract target audiences.

1. Personnel and
job roles
Illustrator, creative director,
advertising copywriter

2. Illustrator
To portray still drawings for magazines,
books, packaging, newspaper,
advertisements and more.
Skills required
- Creativity
- Attention to detail
- Communication
- Time management
- Art skills

3. Qualifications needed Illustrator
- Knowledge of the fine arts
- To pay attention to the small details
- Design skills and experience
- To use initiatives
- To be flexible and open to changes
- Knowledge of IT softwares
- To be able to work under pressure
- Accept criticism easily

4. How Illustrator’s job relate to advertising
- It’s about telling a story that conveys
a message that is created from visuals.
It creates uniqueness for the art work
which conveys emotion towards the
audience, this can therefore help to
shape the brand image.
- The work appears thoughout media
which makes advertising more
engaging and memorable.

5. Creative director
Working with the creative team to
create, plan and deliver a strategic
vision for clients
Skills required
- Leadership
- Creativity
- Communication and organisation
skills
- Project management

6. Qualifications needed Creative director
- Bachelor’s degree in fields like graphic
designer, advertising, marketing etc
- Experience in creative roles
- A strong portfolio to showcase work
- Leadership skills
- Industry knowledge

7. How Creative director’s job relate to advertising
- The overall vision for the campaign
would be developed by leading
creative teams, brainstorming ideas,
collaborating with clients, in total the
overall outcome of the final is
successful.

8. Advertising copyright
Provides briefs and scripts for advertising campaigns
and amends advertising copies according to
feedback. They are responsible for generating things
such as the words, slogans and audio scripts that
accompany advertising visuals
Skills required
- Write in a variety of styles, with accurate
spelling and grammar
- Strong analytical skillsTeamwork,
communication and interpersonal skills
- The ability to form strong working relationships
quickly
- Logic, creativity and imagination

9. Qualifications needed Advertising copyright
- English
- Creative writing
- Journalism
- Communication studies
- Advertising

10. How Advertising copyright’s job relate to
advertising
- An advertising copywriter is key to
effective advertising as they are
responsible for creating persuasive
messages that attract the target
audience
- They maintain a consistent brand
voice, contribute to campaign
development, focus on audience needs,
and collaborate with creative teams