SuperTag iPitch

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SuperTag iPitch

  1. 1. > Tag Management <Supercharge your digital marketing
  2. 2. > The Big Convergence“By 2017 the CMO will Spend More onIT Than the CIO” - Gartner Research2012 © Supertag Pty Ltd 3
  3. 3. The Internet runs on tags2012 © Supertag Pty Ltd 4
  4. 4. > Data driven marketing = tags “Using data to widen the funnel” Media Attribution & Modeling Optimise channel mix, predict sales Targeted Direct Marketing Increase relevance, reduce churn Testing & Optimisation Remove barriers, drive sales Boosting ROI2012 © Supertag Pty Ltd 5
  5. 5. > Data driven marketing = tags “Using data to widen the funnel” Media Attribution & Modeling Targeted Direct Marketing Testing & Optimisation Boosting ROI2012 © Supertag Pty Ltd 6
  6. 6. > Bridging the marketing/IT divide Marketing Technology Communication barriers and resource limitations reduce ability to innovate and execute strategies2012 © Supertag Pty Ltd 7
  7. 7. > Bridging the marketing/IT divide Marketing SuperTag Technology SuperTag enables marketers to implement data driven marketing strategies directly without IT support2012 © Supertag Pty Ltd 8
  8. 8. > Cross-platform data integration Web Analytics CRM/eDMs Heat Maps Paid Search Targeting SuperTag Ad Servers Live Chat Affiliates Testing DFPs SuperTag enables data exchange and coordination of user experience across multiple platforms2012 © Supertag Pty Ltd 9
  9. 9. Easy to use drag & drop interface to manage tags 2012 © Supertag Pty Ltd 10
  10. 10. Constantly growing tag library and integrations2012 © Supertag Pty Ltd 11
  11. 11. Dynamically enable tests on any page element2012 © Supertag Pty Ltd 12
  12. 12. Build-in product affinity re-targeting module2012 © Supertag Pty Ltd 13
  13. 13. Media attribution and data mining in Splunk2012 © Supertag Pty Ltd 14
  14. 14. > The Big Convergence“By 2017 the CMO will Spend More onIT Than the CIO” - Gartner Research2012 © Supertag Pty Ltd 15
  15. 15. Contact us cbartens@datalicious.com Learn More supertag.datalicious.com Demo & Trial supertag@datalicious.com2012 © Supertag Pty Ltd 16

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