Measuring Consumer Quality
The Missing Feedback Loop
@BagmarAnand
Anand Bagmar
Software Quality Evangelist
Essence Of Testing
About Me
EssenceOfTesting.com
@BagmarAnand
What do you expect
from this session?
@BagmarAnand
Which roles is this topic
relevant to?
@BagmarAnand
QA as a Gatekeeper
QA as an Advocate / Enabler
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QA IS NOT a Scavenger
QA IS an Enabler
@BagmarAnand
QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
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QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
@BagmarAnand
QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
Risk Identification & Mitigation
@BagmarAnand
QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
Risk Identification & Mitigation
Preventing Defects
@BagmarAnand
https://pxhere.com/en/photo/1175227
@BagmarAnand
The Feedback Loop
@BagmarAnand
Build
Features
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Build
Measure
Metrics
Features
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Build
Measure
Metrics
Baseline
Features
@BagmarAnand
Build
Measure
Metrics
Baseline
Analyze
Features
@BagmarAnand
Build
MeasureLearn
MetricsPivot / Preserve
Baseline
Analyze
Features
@BagmarAnand
Build
MeasureLearn
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis
Features
@BagmarAnand
Build
MeasureLearn
Experiments
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis
@BagmarAnand
Build
MeasureLearn
Experiments
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis The
Feedback
Loop
@BagmarAnand
Build
MeasureLearn
Experiments
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis The
Feedback
Loop
@BagmarAnand
Some examples
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Product
@BagmarAnand
How well do you know your Product?
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
@BagmarAnand
Know your Product
Intent
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
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Intent Use cases
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand
Intent Use cases
Value
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand
Intent Use cases
Value On-Track?
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand
Users
@BagmarAnand
Who are your Product’s Users?
https://pixabay.com/en/user-green-worker-job-employee-309996/
@BagmarAnand
Understand your Users
Profile
https://pixabay.com/en/user-green-worker-job-employee-309996/
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Profile Location
Understand your Users
https://pixabay.com/en/user-green-worker-job-employee-309996/
@BagmarAnand
Profile
Culture
Languages
Location
Understand your Users
https://pixabay.com/en/user-green-worker-job-employee-309996/
@BagmarAnand
Profile
Culture
Languages
Location
Hobbies
Habits
Understand your Users
https://pixabay.com/en/user-green-worker-job-employee-309996/
@BagmarAnand
Measure & Learn
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Measure
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Measure
Analytics
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Measure
Analytics
Crashes (Client / Server-side)
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Measure
Analytics
Crashes (Client / Server-side)
Reviews / Ratings
@BagmarAnand
Measure
Analytics
Crashes (Client / Server-side)
Reviews / Ratings
Errors / Logs
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Learn
@BagmarAnand
Learn
Infer (with context)
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Learn
Infer (with context)
Pivot / Preserve
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Predict!
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Predict!
Is your learning and understanding deep
enough to make predictions of outcomes?
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Understanding, Measuring and Building Consumer Quality
https://essenceoftesting.blogspot.com/2017/12/understanding-
measuring-and-building.html
Reference
@BagmarAnand
Thank you!
EssenceOfTesting.com
@BagmarAnand

Measuring Consumer Quality - The Missing Feedback Loop