IAB Think Social: Discover the ROI of social media

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A talk from IAB think social about discovering the impact of social media on sales. Get a live demo at darwinanalytics.com

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IAB Think Social: Discover the ROI of social media

  1. 1. Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.
  2. 2. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  3. 3. 70% of CEO’s do not trust marketeers. Why not?
  4. 4. Changing markets.
  5. 5. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  6. 6. “The advertisers have lost the way inthe digital ecosystem. Advertisers ask for a limited set KPI’s which measure true effect.” -IAB Whitepaper
  7. 7. Do not waste timeon deceiving details. Tactics VS strategies.
  8. 8. What are your objectives?And what do they do?
  9. 9. KNOW ME PICK ME LIKE ME TALK ABOUT ME
  10. 10. KNOW ME PICK ME LIKE ME TALK ABOUT MEPeople get toknow about youby seeing yourbrand or one ofyour messages.
  11. 11. KNOW ME PICK ME LIKE ME TALK ABOUT MEPeople get to People pickknow about you you when theyby seeing your buy somethingbrand or one of or expressyour messages. their purchase intentions.
  12. 12. KNOW ME PICK ME LIKE ME TALK ABOUT MEPeople get to People pick When someoneknow about you you when they opts-in toby seeing your buy something messages frombrand or one of or express your brand, theyyour messages. their purchase show interest. intentions.
  13. 13. KNOW ME PICK ME LIKE ME TALK ABOUT MEPeople get to People pick When someone By sharing andknow about you you when they opts-in to talking aboutby seeing your buy something messages from you, people getbrand or one of or express your brand, they their peers toyour messages. their purchase show interest. know you. intentions.
  14. 14. Which channels should we use? Which channel is most effective for what objective?
  15. 15. KNOWTALK PICK LIKE Which channel has the most impact?
  16. 16. How cost-efficient are we?What is the output of our investments?
  17. 17. Facebook twitter Linkedin adwords banners Website mail€ 1 000 € 2 000 € 500 € 2 000 € 1000 € 5 000 €2 500
  18. 18. Which channel has the most cost-efficient cost-efficient impact?
  19. 19. Are we doing well? Compared to last month,have we made improvements?
  20. 20. FacebookTwitterWebsite Discover evolution, discover patterns.
  21. 21. PAID MEDIA OWNED MEDIAAdWords, Facebook Ads Website, Mailchimp, Clang, CampaignmonitorEARNED MEDIA BORROWED MEDIASEO Facebook, Twitter, Youtube, LinkedInCSV IMPORTFor more exotic channels.
  22. 22. anthony@darwinanalytics.comfounder & head Darwin Analytics darwinanalytics.com

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