Plenty of service/ product has appeared in consumer life such as food delivery, snacking choices, ride-hailing, etc. which significantly change their life. This also indirect impact on how they interact with different means of transportation.

1. Feb 2019
Mean of transportation
Voicepick insights

2. PROJECT SUMMARY
BACKGROUND
Plenty of service/ product has appeared in consumer life such as food delivery, snacking choices, ride-hailing, etc.
which significantly change their life. This also indirect impact on how they interact with different means of
transportation.
• Voice pick conducts research to understand current transportation usage to help with clients’ question about
this issue
OBJECTIVE: Understand transportation usage
METHODOLOGY: Self-complete questionnaire (online)
- Sample size: 565.
- Target audience: internet users, 18-35, live in the urban area in the North & South.

3. FINDINGS SUMMARY
Motorbike (owned) is the top means of transportation for daily commute (going to school/ work &
shopping); and it’s also a common means in socializing occasions/ commute involve many people along
with the owned car, taxi & ride-hailing services
01
Second is ride-hailing service, motorbike ride-hailing have higher usage & usage frequency than the car ride-
hailing, and its usage occasions are similar to the owned motorbike.
02
Taxi & car ride-hailing are mostly for socializing occasions/ commute involve many people (go out weekend/
weekday, celebrations, meeting with clients, business partners, etc.). Taxi is considered as the most
expensive meanwhile car ride haling is considered las less expensive, and owned car cost is so-so.
03
The bus is also for the daily commute but has significantly less use due to slow commute.
04

4. MEANS OF TRANSPORTATION
Motorbike is the top means of transportation (in terms of having used or used most often), followed by motorbike ride-hailing, taxi & car ride-hailing, etc.
95%
60%
53% 51%
45%
32%
77%
10%
2% 4% 3% 3%
Motorbike (owned) Motorbike ride
hailing
Taxi Car ride hailing Bus Car (owned)
TRANSPORTATION USAGE
Have used
BUMO
Base 565

5. COMMUTE OCCASION
• Daily (commute to) work/ school and shopping (including little) are considered as the daily commute, which is mostly alone. With backpacking travel & go out at
weekday is socializing activities that involve a lot of people; for meeting/ client & business partners, celebration/ go out at weekend, the celebration could be inferred
as sometimes alone & sometimes with other people.
• In daily commute, going to work/ school is the top occasions & go out at weekday/ weekend are top occasions in socializing activities/ commute involve many people
91%
55%
59%
66%
55%
45%
64%
46%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
COMMUTE OCCASION Socializing score (1-10)
1 is always commute alone, 10 is
always commute with other people
7.26
7.03
6.85
6.45
6.36
5.59
4.06
2.44
Mean = 5.54
The order of commute
occasion ordered by
socializing points will
be used in later slide
Base 565

6. TRANSPORTATION PREFERENCE
• The bus is considered as slowest means of transportation (bus 5.8 vs average 7.33).
• Motorbike related means are considered as less safe (motorbike – 6.8, motorbike ride-hailing – 7 vs average 7.5).
• Taxi is considered as the most expensive mean (taxi – 5.4 vs average 6.2); while car ride-haling is considered las less expensive (car ride-haling – 6.4 vs average 6.2);
and car cost is so-so (equal the average score).
Mean
7.33
7.5
6.2
7.8 7.2 6.4 5.4
8.2
6.2
6.8 7 8
7.8
7.6
7.8
7.8 7.6 7.6
7.6
5.8
7.6
Motorbike Ride hailling -
Motorbike
Ride hailling - Car Taxi Bus Car
MEANS OF TRANSPORTATION RATING (10 SCALE)
Cost-saving Safety Speed
Base 565
B7: Safety rating; B8: Speed rating; B9: Cost saving rating
(*) Base: Motorbike 534; Car 181; Motorbike ride hailing 341, Car ride hailing 287; Taxi 300; Bus 255

7. COMMUTE OCCASION
Motorbike & bus usage is mostly daily commute.
B7: Safety rating; B8: Speed rating; B9: Cost saving rating
(*) Base: Motorbike 534; Car 181; Motorbike ride hailing 341, Car ride hailing 287; Taxi 300; Bus 255
20%
18%
12%
9%
9%
7%
13%
10%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
MOTORBIKE
Base 534
24%
14%
10%
14%
7%
0%
7%
24%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
BUS
Base 255

8. COMMUTE OCCASION
Rride-hailing & taxi service is for socializing occasion or involve commuting with many people.
B7: Safety rating; B8: Speed rating; B9: Cost saving rating
(*) Base: Motorbike 534; Car 181; Motorbike ride hailing 341, Car ride hailing 287; Taxi 300; Bus 255
2%
7%
22%
12%
23%
17%
5%
13%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
TAXI
Base 300
5%
12%
9%
18%
11%
16%
20%
9%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
MOTORBIKE RIDE HAILING
Base 341
2%
4%
15%
13%
25%
24%
6%
13%
Daily school/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
CAR RIDE HAILING
Base 287

9. About Voice Pick
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decisions has never been greater.
At Voice Pick, we focus on providing strategy consultancy service by leveraging digital
touchpoints to reach the target audience.
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