The document summarizes research on means of transportation in Vietnam. It found that motorbikes are the most commonly used for daily commutes, while ride-hailing services and taxis are more common for social occasions involving multiple people. Buses are also used for daily commutes but are considered slower. Motorbikes and ride-hailing motorbikes are seen as less safe than other options. Taxis are viewed as the most expensive while ride-hailing cars are the least expensive. The report provides frequency of use and breakdowns by transportation type and occasion. It offers additional digital consultancy services for further transportation analysis.

1. Jan 2019
Means of Transportation

2. 2
Research Summary
OBJECTIVE: Gain a full understanding of all category competitive of means of transportation in Vietnam.
METHODOLOGY: Online survey
TARGET AUDIENCE
- Sample size: 565
- Target audience: internet users, 18-35, live in the urban area in the North & South.
FINDINGS SUMMARY
• Motorbike (owned) is the top means of transportation for daily commute (going to school/ work & shopping); and it’s also a
common means in socializing occasions/ commute involve many people along with the owned car, taxi & ride-hailing services
• Second is ride-hailing service, motorbike ride-hailing have higher usage & usage frequency than the car ride-hailing, and its usage
occasions are similar to the owned motorbike.
• Taxi & car ride-hailing are mostly for socializing occasions/ commute involve many people (go out weekend/ weekday, celebrations,
meeting with clients, business partners, etc.). Taxi is considered as the most expensive meanwhile car ride haling is considered las
less expensive, and owned car cost is so-so.
• The bus is also for the daily commute but has significantly less use due to slow commute.

3. 3
Means of Transportation Overview
• Motorbike is the top means of transportation (in terms of having used or used most often), followed by motorbike ride-hailing, taxi & car
ride-hailing, etc.
B1: used transportation; B2: Most frequency used transportation
95%
60%
53% 51%
45%
32%
77%
10%
2% 4% 3% 3%
Motorbike
(owned)
Motorbike ride
hailing
Taxi Car ride hailing Bus Car (owned)
TRANSPORTATION USAGE
Have used
BUMO
Base 565

4. 4
B5: Occasion – Transportation; B6: Occasion – who (pre-coded)
Commute Occasions• Daily (commute to) work/ school and shopping (including little) are considered as the daily commute, which is mostly alone. With backpacking travel & go out
at weekday is socializing activities that involve a lot of people; for meeting/ client & business partners, celebration/ go out at weekend, the celebration could be
inferred as sometimes alone & sometimes with other people.
• In daily commute, going to work/ school is the top occasions & go out at weekday/ weekend are top occasions in socializing activities/ commute involve many
people
91%
55%
59%
66%
55%
45%
64%
46%
Dailyschool/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business
partners
Go out at weekday
Back-pack travel
COMMUTE OCCASION
Socializing score (1-10)
1 is always commute alone, 10 is
always commute with other people
7.26
7.03
6.85
6.45
6.36
5.59
4.06
2.44
Mean = 5.54
The order of commute
occasion ordered by
socializing points will
be used in later slide
Base 565

5. 5
Means of Transportation Rating
• The bus is considered as slowest means of transportation (bus 5.8 vs average 7.33).
• Motorbike related means are considered as less safe (motorbike – 6.8, motorbike ride-hailing – 7 vs average 7.5).
• Taxi is considered as the most expensive mean (taxi – 5.4 vs average 6.2); while car ride-haling is considered las less expensive (car ride-
haling – 6.4 vs average 6.2); and car cost is so-so (equal the average score).
Mean
7.33
7.5
6.2
7.8 7.2 6.4 5.4
8.2
6.2
6.8 7 8
7.8
7.6
7.8
7.8 7.6 7.6
7.6
5.8
7.6
Motorbike Ride hailling -
Motorbike
Ride hailling - Car Taxi Bus Car
MEANS OF TRANSPORTATION RATING (10 SCALE)
Cost-saving Safety Speed
(*) Base
B7: Safety rating; B8: Speed rating; B9: Cost saving rating
(*) Base: Motorbike 534; Car 181; Motorbike ride hailing 341, Car ride hailing 287; Taxi 300; Bus 255

6. 6
B5: Occasion – Transportation
Commute Occasions & Transportation
20%
18%
12%
9%
9%
7%
13%
10%
Dailyschool/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business…
Go out at weekday
Back-pack travel
MOTORBIKE
Base 534
[Based on findings about commute occasion on the previous slide] Motorbike & bus usage is mostly daily commute. While ride-hailing & taxi service is for socializing
occasion or involve commuting with many people.
5%
12%
9%
18%
11%
16%
20%
9%
Dailyschool/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business…
Go out at weekday
Back-pack travel
MOTORBIKE RIDE HAILING
Base 341
2%
4%
15%
13%
25%
24%
6%
13%
Dailyschool/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/…
Go out at weekday
Back-pack travel
CAR RIDE HAILING
Base 287
2%
7%
22%
12%
23%
17%
5%
13%
Dailyschool/ work
Shopping (little)
Shopping
Go out weekend
Celebration
Meet client/ business…
Go out at weekday
Back-pack travel
TAXI Base 300
24%
14%
10%
14%
7%
0%
7%
24%
Daily school/ work
Shopping (little)
Shopping
Go outweekend
Celebration
Meet client/…
Go outatweekday
Back-pack travel
BUS Base 255

7. 7
Transportation Usage Frequency
B3: Usage frequency;
• Transportations that is used for daily commute are owned & ride-hailing motorbike, bus; taxi & car ride-hailing is less frequently used
77%
15%
6% 2% 1% 0
Daily 3-5 times
a week
1-2 times
a week
3-5 times
a month
1-2 times
a month
Less than
1-2 times
a month
MOTORBIKE
Base 534
9%
24%
30%
18%
12%
8%
Daily 3-5 times
a week
1-2 times
a week
3-5 times
a month
1-2 times
a month
Less than
1-2 times
a month
MOTORBIKE RIDE HAILING
Base 341
3%
16%
28%
18%
20%
14%
Daily 3-5 times a
week
1-2 times a
week
3-5 times a
month
1-2 times a
month
Less than
1-2 times a
month
CAR RIDE HAILING
Base 287
2%
14%
24%
16%
26%
18%
Daily 3-5 times
a week
1-2 times
a week
3-5 times
a month
1-2 times
a month
Less than
1-2 times
a month
TAXI
Base 300
13%
22%
15%
17% 16% 17%
Daily 3-5 times a
week
1-2 times a
week
3-5 times a
month
1-2 times a
month
Less than
1-2 times a
month
BUS
Base 255

8. 8
Digital Consultancy
This is only the descriptive report to help you understand about transportation in Vietnam. If you want more advanced analysis about means of
transportation in Vietnam, customized the data to your need or plan your digital strategy, please contact us via contact@voicepick.vn
FULL REPORT ABOUT MEANS OF TRANSPORTATION – KEY DELIVERABLES
Our digital consultancy service includes
• Market research based on your business need (include qualitative, quantitative methodologies & our internal database/ insights).
• Recommended media/ digital marketing strategy base on your need & research insights.

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