mCommerce facts 2011

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Mobile commerce, or mCommerce, refers to commercial transactions conducted through mobile devices such as smartphones and tablets. In 2011, mCommerce was growing rapidly with global mobile payments projected to reach $171.5 billion by 2014. Mobile devices were increasingly being used to browse sites, compare products, and complete purchases from the convenience of smartphones and tablets.

Technology

Over Spreekbuis.nl Het blad Spreek’buis ontstond in 1946, aanvankelijk onder de titel De omroeper. Vanaf 1969 werd de naam veranderd in Spreek’buis. Het blad verwierf een positie als omroepbreed platform voor mediaprofessionals. Wegens bezuinigingen besloot de NPO in 2013 het vakblad na met een oplage van 12.000 na bijna 70 jaar op te heffen. Spreekbuis.nl komt nu terug als digitaal platform. De focus ligt niet meer alleen op de publieke omroep, maar ook op commerciële zenders en faciliterende media-organisaties. Het nieuwe initiatief is opgezet door Richard Otto (oa MobileMarketing.nl) en Ais Leuhery (oa Blyk, Binck) in samenwerking met Media Werkplaats Hilversum. Powered by Angry Bytes en Compatible Computer Solutions. Spreekbuis.nl gaat binnenkort live. Meer weten? Email naar: info@spreekbuis.nl

Mobile Marketing /Mobile Recruitment sessie 123Mobile Event (oktober 2013)

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DDMA iLounge Mobile apps: loyalty en klantenbinding De smartphone is volgens velen het loyalty-instrument bij uitstek. Mobile marketing is echter meer dan een mobiele app in de markt zetten. Want alleen een app lanceren is niet voldoende. Zo laat recent onderzoek zien dat 22% van consumenten die een app installeert op de smartphone deze slechts één keer gebruikt. Het is dus zaak om de keuzes goed af te wegen. Is het wel echt noodzakelijk om een app te ontwikkelen of volstaat een mobiele website? Wat voegt mobile marketing toe aan een multi-channel ervaring? En ook belangrijk: hoe activeer je de gebruiker? De trend van apps omzetten in onderdeel van je business. Een app als dé manier om je klanten te binden. Hoe doe je dat? Tijdens de DDMA iLounge Mobile apps: loyalty en klantenbinding van woensdag 12 maart 2014 bij LAB111 in Amsterdam wordt hier dieper op ingegaan. Sprekers zijn onder andere Richard Otto, oprichter van Mobilemarketing.nl, case Lexa en een case van mobtzu. MODERATOR & SPREKERS richard ottoRichard Otto, Mobile Marketing (tevens spreker) Richard is sinds 2005 actief in de mobile marketing. Hij heeft onder meer mobile apps, mobile websites, consultancy trajecten en mobile marketingcampagnes ontwikkeld voor bedrijven als Vodafone, Univé, Adformatie Groep en ABN AMRO. Tegenwoordig is hij actief met zijn mobile marketing consultancybureau Mobile Marketing Nederland. Ook is hij oprichter van de blog MobileMarketing.nl en mypassbook.nl. DDMA (Dutch Dialogue Marketing Association) is sinds 2003 de branchevereniging voor dialoogmarketing. Wij bieden deskundig en praktisch advies aan onze 275 leden die in hun dagelijkse werkzaamheden de dialoog aangaan via datadriven marketing met haar (potentiele) klanten. Hierbij maken wij geen onderscheid tussen b2b of b2c en via welk marketingkanaal dit gebeurt (e-mail, social platforms, telefoon, direct mail, folder etc.).

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[door Richard Otto] De Mobile Special van printeditie Adformatie week 52 is nu op In deze Mobile Special, dat in samenwerking met Samsung is gemaakt, wordt er oa ingegaan op het landschap van mobiele platformen. Tevens worden Sven Huberts (Isobar), Scott Seaborn (XS2) en Victor Knaap (Mediamonks) aan de tand gevoeld over creativiteit bij mobiele bureaus. Items die verder in deze Special aan bod komen zijn: >Mobiel in 2014< 22 mobiele specialisten over hun verwachtingen voor 2014. >Onderzoek< In een onderzoek onder 178 bureaus is gekeken welk mobiel platform zij zelf gebruiken en voor welke platformen zij ontwikkelen. >NFC< Near Field Communication (NFC) is een toepassing, die we steeds vaker gaan horen. Alle grote banken gaan het voor contactloos betalen gebruiken. In het artikel ‘Marketing met NFC’ komt naar voren hoe we deze toepassing ook voor marketingdoeleinden kunnen inzetten. >Het Android effect< Google’s mobiele platform Android heeft de laatste jaren een enorme opmars gemaakt. Het marktaandeel is momenteel 81%. Aan Brechtje de Leij (Nu.nl), Maurice Jongerius (Bol.com), Olivier van Duijn (Marktplaats) en Bas Jongerius (Scoupy) is gevraagd wat zij in hun business merken van het Android gebruik.

Mobile Marketing sessie Spotify december 2013

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Mobile Fundraising (2013 #1)

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Mobile Fundraising (July 2012)

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Jongeren en mobiel gebruik (2012)

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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

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