Brand experience strategy and production to give your events comedy, fun and audience engagement long after the event has finished. Includes case studies for Sony, Telstra, Microsoft, Epson and the Commonwealth Games. Contact MCME to give your brand experience.

1. Give Your Brand Experience
A: PO Box 7119 Alexandria NSW 2015
E: info@mcme.com.au
P : +61 2 9331 8135

2. Give Your Campaign Character

3. give your audience BIG Laughs...
...and unbelievable Experiences

4. A Single Voice to
Personify Your Brand
MCME created the social media strategy,
content and video production for Larry the
Laugh Out Loud Coach who embodied Sony’s
presence at the Opera House’s recent Just for
Laughs Festival.
Larry personified the target audience: fun
loving comedy enthusiasts who were also
first-timers to the Opera House.
Likeable Larry had his own blog, vlog, links and
online competition with a dedicated fan base
across the Sony and Opera House Facebook
pages. He also appeared live at the festival.
www.sonylolcoach.wordpress.com

5. First Class Launches
When ANZ touched down at Sydney International Airport our
hosties, high flying pilots on stilts, and roving runway crew
delivered fun, funky and friendly service to promote the
branch and make everyone feel first class.
Epson wanted to show their true colours with their latest
product range. Our co-hosts had retail partners literally sing
Epson’s praises. We gave Epson show script, hosts, Epson-ised
songs and pre-show coaching to help contestants shine.

6. Internal Brand Engagement
The Great Gravox Hoax
The Mission: Celebrate high sales in a competitive
quarter for Cerebos with The Great Gravox Hoax.
The Evidence: Special Agents Grave and Ox performed
a forensic hoax, highlighting the sales team’s key
contributions and how to replicate them.
The Blog Coach
Telstra, Microsoft and Samsung were looking for an
online coach to engage sales reps in an internal
competition. We created motivating and challenging
blog posts that were in character and on brand.
Cool Brand Ambassadors
The Brief: Create cool comic mascots for Telstra and the
Australian swimming team.
The Team: Captain Fintastic and Coach Ken Crikey.
The Gold: Initially engaged for the lead up campaign,
the duo became so popular they appeared in Telstra
stores around the country, swim trials and poolside at
the Melbourne Commonwealth Games.

7. Give Your Brand Experience
Give your brand inspired creative direction, polished presentation, award winning writing,
engaging roving entertainment, smart and stylish MCs, cool brand ambassadors, hot comedians,
talented musicians, dynamic magicians, stand out speakers, versatile dancers and personable
online characters to...
Give your conference, kickoff, brand campaign, annual report, internal engagement event, gala
awards, staff awards, outdoor event, product launch, sporting event, hoax, video, online
campaign, retail promotion or party a creative strategy to bring your brand to life.
'A high degree of innovative ideas, programming nimbleness, and creative
energy.... never failed to impress and delight.'
Darren Kerr, Director, Factor 168 Events | VP Marketing for ISES, Hong Kong Chapter
‘Thanks again for your great work at our NYE event at Star City. Our guests
had a great time which was in no small part due to you!’
Darka de Vries, Events & Tournaments Manager - Star City
‘Characters and scripts that are on brand and bring your brief to life.’
Mary Ann Lum, Senior Stylist and Event Manager, Staging Connections

8. Contact Us
Michael Neaylon
+61(0)418 411 360
michael@mcme.com.au
P: +61 2 9331 8135
F: +61 2 8252 0820
W: www.mcme.com.au