The document discusses McDonald's online marketing strategy. It outlines McDonald's history and classics, how their brand is well established with strong awareness and profit growth. It discusses challenges like changing perceptions from fast food to food fast. The strategy suggests maximizing social media usage to increase profits and using targeted keywords in online ads. It also recommends keeping in contact with customers through email lists and coupons to encourage repeat business and announce new items.

1. ONLINE MARKETING STRATEGY: Presented By: Marilynn Funk

3. McEvolution--> Not just a Burger Joint anymore! High Fat? More like High FAB!

5. Challenges & Goals--> Change perception from….. Fast food… To…. FOOD FAST!

6. Would You Like Social Media With That? --> MAXIMIZE Social Media Usage = Increase In Profits!

7. McADWords --> -Generates web site hits, reminders, and hunger! Hamburger, french fries, fast food, healthy fast food Sample Key Words:

9. McWinning -->

10. McBudget-->