GROUP MEMBERS Mommnah asad (roll# 03) Marriam butt (roll# 21) Ali aleem (roll# 55) Hafiz M. waqas (roll#57) Ali atta (roll# 59)
“Through the 1970s I developed my Theoretical orientation, which was Heavily influenced by the work of Max Weber and his ideas on Rationalization, bureaucracy as theParadigm of the rationalization process By the 1980s, I began to put Webers Theory of rationalization together With my interest in the expansion Of the fast-food restaurants By this time McDonalds and its clonesIn the fast-food industry were spreading Throughout the society. I was both Struck and alarmed by this trend and, In 1983, I published an essay entitled
MacDonaldizationMacDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society, as well as the rest of the world.
Dimensions of MacDonaldization Efficiency Calculability Predictability Control Irrationality of rationality
EFFICIENCY: the effort to discover the best possible means to whatever end is desired.
CALCULABILITY: the emphasis onquantity, often to the detriment of quality.
PREDICTABILITY: the idea that goods or services will beessentially the same from one time or place to another.
CONTROL: domination bytechnologies over employees and customers.
IRRATIONALITY OF RATIONALITY: various unreasonable things associated with rationality and macDonaldization, especiallydehumanization in which employees are forced to work in dehumanizing jobs and customersare forced to eat in dehumanizing settings and circumstances.
MacDonaldization of society MacDonalds and, more importantly, the principles that lie its bases are affecting increasingly more sectors of society and more parts of theworld. The image is of a society and a world in which it is increasingly hard to find non- MacDonaldized settings.