This document discusses how businesses can use social sharing widgets to increase customer referrals and bring in new customers. It explains that by offering customers discounts or rewards for sharing their purchases on social media, their friends will see the posts which can drive some of those friends to become new customers themselves. The widget is integrated into the online store's website and allows for easy one-click sharing. This viral marketing approach can potentially expose a store's products to thousands of new potential customers through customers' social networks.