How can you combine the power of the cloud to provide an immersive real-time experience for your mobile and television viewers? andquot;Second Screen Experienceandquot; provides an enhanced viewing experience for your users. We present best practices for implementing these experiences irrespective of your users' platform. Magazine Luiza is one of the largest retail chains in Brazil and was a sponsor of the Top TV station in the country during the FIFA World Cup. They ran ads on game intervals and reached spikes of four times more traffic by mobile users. Come see how they built the second screen experience and the architecture to manage the Magazine Luiza mobile strategy on top of AWS.

2. SECOND SCREEN

3. VISIWARE

4. MEDIA GAMIFICATION

5. NETCO SPORTS

6. MEDIA ENRICHMENT
~80 EVENTS DURING A MATCH
SHOT BY 5+ CAMERAS

9. EVENTSOURCE
GAME
DATA
VIDEO
STREAM

10. Thiago Catoto, Luiza Labs

11. Magazine Luiza
700+ STORES
8 DISTRIBUTION CENTERS
23k+ WORKERS
25 MILLION CUSTOMERS
MULTI-CHANNEL STRATEGY

12. Send message based on the game scoreSenduser to our web app

14. 2ndPART
HALFTIME
1stPART
PUSHNOTIFICATION
PUSHNOTIFICATION

17. *

22. while (response is None) or (next_token is not None):
response = conn.list_endpoints_by_platform_application(application, next_token=next_token)
next_token = response['ListEndpointsByPlatformApplicationResponse'] ['ListEndpointsByPlatformApplicationResult']['NextToken']
endpoints = response['ListEndpointsByPlatformApplicationResponse'] ['ListEndpointsByPlatformApplicationResult']['Endpoints']

23. for endpoint in endpoints:
try:
if endpoint['Attributes']['Enabled'] == 'true':
response = conn.publish(message=message,target_arn=endpoint['EndpointArn’])
except BotoServerError, e:
not_publish_count = (not_publish_count + 1)

25. response = conn.publish(topic=platform_applications_topic, message=message)

30. Thanks! Thiago Catoto, Luiza Labs

31. Gateway to AWS: Cognito Identity
Amazon Cognito
(AWS IAM / STS)
Java Python (boto)
PHP
.NET Ruby
iOS Android
JavaScript
Any SDK Authentication
JavaScript
Any Service

32. Amazon Cognito for Unauthenticated Identities
Unique Identifier for Your “Things”
“Headless” connected devices can also
securely access cloud services
Save Data to the Cloud
Save app and device data to the cloud and
merge them after login
Guest User Access
Securely access AWS resources and leverage
app features without the need to create an
account or log in
Visitor
Preferences
Cognito
Store
Guest
EC2 S3 DynamoDB Kinesis

33. 100x MORE USERS IN SECONDSMAINTAIN RELIABILITY

34. SCHEDULED SCALING
as-put-scheduled-update-group-action ScaleUp--auto-scaling-group front-end-asg--start-time "2014-11-13T08:00:00Z” --desired-capacity 50

35. SCALE UP RDS INSTANCESRDS READ REPLICASDYNAMODB CAPACITY

39. PRE-RECORDEDNETWORK ACTIVITY

40. USE SPOT INSTANCES+ APACHE BENCH, APACHE JMETER, LOCUST.IO, THE GRINDER,…

42. USING AMAZON EC2 TO SIMULATE
2.4 MILIONPLAYERS

43. UNDERSTAND THE LIMITS OF YOUR APP

46. If the second screen is being used, you’re not enjoying the primary one…

47. VISIWARE
SYNC2AD

50. Cognito
User
Management
CloudFront
Content
Delivery
DynamoDB
Persistence
SNS
Notifications
EC2
Compute
Kinesis
Event Streaming
Elastic
MapReduce
Data Analysis
Client
Elastic
Beanstalk
AutoScaling
Mobile
Analytics
Analytics

51. PAY AS YOU GOSCALE AND RELIABILITYAUTOMATIONBREADTH OF SERVICES

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