28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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This document promotes the Appodeal mobile app monetization platform and highlights its key benefits:
- It allows developers to focus on building engaging apps while Appodeal handles monetization through its single SDK integration with multiple ad networks and exchanges.
- Developers can increase revenue through Appodeal's dynamic optimization of ad requests across networks to find the highest eCPMs, automatic targeting and blacklisting, and access to networks and brands normally only available to large publishers.
- Other advantages include fast and flexible payouts, easy dashboard access to data and accounts, and customer support.
Appodeal is a programmatic ad mediation solution that engages ad networks in real-time auctions for every ad impression. This allows publishers to maximize their revenue by selling inventory directly to advertisers or through ad networks. Appodeal's solution includes data enrichment of impressions, support for all ad formats, transparent reporting, and tools for customizing monetization strategies.
Case-study: How to market ICO with success. Clickky
Tokenbox is a cryptocurrency investment platform that ran a successful Facebook marketing campaign in November 2017 for their ICO. The campaign generated over 4,000 sessions and 150 registrations while spending less than $2,000 per registration. A similar campaign for Zerion, another platform, resulted in over 90 conversions spending less than $30 per conversion. Sofin, a P2P lending platform using blockchain, saw over 5,000 sessions, 600 sign-up forms sent, and 150 wallets saved through their November Facebook campaign, which cost under $7 per sign-up form and $34 per wallet saved.
В презентации описаны лучшие практики использования библиотеки React в связке с Redux. Быстрое разворачивание SPA без настройки Webpack и Babel с помощью утилиты Create React App, Smart and Dumb, Stateful and Stateless Components, управление рендером с помощью shouldComponentUpdate, Redux модули, мемоизация и middlewares.
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Общие сведения о clickhouse и возможностях его применения для аналитики на примере нашего опыта.
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Лучшие кейсы и практики монетизации мобильного трафикаClickky
Презентация доклада Андрея Стаина (Business Development Director Russia) на конференции Seo Conf'16 (http://www.seoconference.ru/)
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Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
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This document promotes the Appodeal mobile app monetization platform and highlights its key benefits:
- It allows developers to focus on building engaging apps while Appodeal handles monetization through its single SDK integration with multiple ad networks and exchanges.
- Developers can increase revenue through Appodeal's dynamic optimization of ad requests across networks to find the highest eCPMs, automatic targeting and blacklisting, and access to networks and brands normally only available to large publishers.
- Other advantages include fast and flexible payouts, easy dashboard access to data and accounts, and customer support.
Appodeal is a programmatic ad mediation solution that engages ad networks in real-time auctions for every ad impression. This allows publishers to maximize their revenue by selling inventory directly to advertisers or through ad networks. Appodeal's solution includes data enrichment of impressions, support for all ad formats, transparent reporting, and tools for customizing monetization strategies.
Case-study: How to market ICO with success. Clickky
Tokenbox is a cryptocurrency investment platform that ran a successful Facebook marketing campaign in November 2017 for their ICO. The campaign generated over 4,000 sessions and 150 registrations while spending less than $2,000 per registration. A similar campaign for Zerion, another platform, resulted in over 90 conversions spending less than $30 per conversion. Sofin, a P2P lending platform using blockchain, saw over 5,000 sessions, 600 sign-up forms sent, and 150 wallets saved through their November Facebook campaign, which cost under $7 per sign-up form and $34 per wallet saved.
В презентации описаны лучшие практики использования библиотеки React в связке с Redux. Быстрое разворачивание SPA без настройки Webpack и Babel с помощью утилиты Create React App, Smart and Dumb, Stateful and Stateless Components, управление рендером с помощью shouldComponentUpdate, Redux модули, мемоизация и middlewares.
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Общие сведения о clickhouse и возможностях его применения для аналитики на примере нашего опыта.
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Лучшие кейсы и практики монетизации мобильного трафикаClickky
Презентация доклада Андрея Стаина (Business Development Director Russia) на конференции Seo Conf'16 (http://www.seoconference.ru/)
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Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
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#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Илья Лагутин, Aitarget: Как эффективно продвигать мобильные приложен...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Mark Ten, Sports.ru: Programmatic monetization of mobile appsClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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Как настроить B2B продажи за границей из УкраиныClickky
Презентация Вадима Роговского, основателя и CEO Clickky, на iForum 2016.
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Как выжать еще больше из мобильного трафика?Clickky
Презентация с доклада Андрея Стаина, директора по развитию бизнеса Clickky в России, на CPA conference.
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Автоматизированная платформа по работе с мобильными офферами.
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Presentation for Black Sea SummIT
Speaker - Vadim Rogovskiy, CEO at Clickky
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The presentation is devoted to the prohibited mobile arbitration receptions - boat installs and postback-fraud. After reviewing it, you will learn how to identify fraud and mix, and understand how mobile ad networksa are fighting with them.
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The trends of mobile in e-commerce, Mobilimes Serg KorneevClickky
The trends of mobile in e-commerce, Mobilimes, Serg Korneev
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Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Co...Clickky
Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Conference, MBC
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PR мобильных приложений, Юлия Красниенко , Mobile Beach Conference, MBCClickky
PR мобильных приложений, Юлия Красниенко , Mobile Beach Conference, MBC
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Ключевые принципы внедрения CRM в Mobile Алексей Корованенко, Антон Куприянов...Clickky
Ключевые принципы внедрения CRM в Mobile Алексей Корованенко, Антон Куприянов, SalesForce, Mobile Beach Conference, MBC
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Success Stories in Mobile, Алексей Евсеев iProspect, Mobile Beach Conference,...Clickky
Success Stories in Mobile, Алексей Евсеев iProspect, Mobile Beach Conference, MBC
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#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Илья Лагутин, Aitarget: Как эффективно продвигать мобильные приложен...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Mark Ten, Sports.ru: Programmatic monetization of mobile appsClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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Как настроить B2B продажи за границей из УкраиныClickky
Презентация Вадима Роговского, основателя и CEO Clickky, на iForum 2016.
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Как выжать еще больше из мобильного трафика?Clickky
Презентация с доклада Андрея Стаина, директора по развитию бизнеса Clickky в России, на CPA conference.
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Presentation for Black Sea SummIT
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The presentation is devoted to the prohibited mobile arbitration receptions - boat installs and postback-fraud. After reviewing it, you will learn how to identify fraud and mix, and understand how mobile ad networksa are fighting with them.
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The trends of mobile in e-commerce, Mobilimes Serg KorneevClickky
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Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Co...Clickky
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PR мобильных приложений, Юлия Красниенко , Mobile Beach Conference, MBCClickky
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Ключевые принципы внедрения CRM в Mobile Алексей Корованенко, Антон Куприянов...Clickky
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Success Stories in Mobile, Алексей Евсеев iProspect, Mobile Beach Conference,...Clickky
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10. Market Overview: common trends
• Interstitials and banners account for
the majority of the ad revenue. Lead to
lower retention rate, but will remain major
formats for ad-based apps in 2017.
• Native is a good replacement for banners
and will gain more advertisers.
• Rewarded Videos remain a good alternative
to in-app purchases, but low ARPDAU.
11. Market Overview: common trends
• Auction Based Ad Mediation will continue
to ramp up and be adopted by publishers.
• Hyperlocal targeting is growing.
Pass device location to attract advertisers.
• Ad Revenue attribution per user cohort
becomes real, just like with in-app
purchases. Leads to more accurate LTV.
12. Ad Formats Performance Overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Interstitials 0,013 $ 5,97 $ Bad 2,28
Banners 0,009 $ 0,4 $ Bad 22,9
Rewarded
Video
0,007 $ 6,76 $ Good 0,87
Native Ads 0,007 $ 1,1 $ Good 6,39
Video
Interstitials
0,006 $ 4,74 $ Bad 0,2
17. Video Interstitials Overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Video
Interstitials
0,006 $ 4,74 $ Bad 0,2
• Can be a good addition to interstitials
19. Rewarded Videos Overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Rewarded
Video
0,007 $ 6,76 $ Good 0,87
• Programmatic drives branding demand
• Mostly CPI advertisers
• Neutral effect on retention
• Offers great eCPM, however ARPDAU is typically low due
to low # impressions per DAU
21. Native Ads Overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Native Ads 0,007 $ 1,1 $ Good 6,39
• Great alternative to banners
• Programmatic is growing => Branding advertisers
• Neutral effect on retention
• 30% - 200% eCPM improvement compare to banners
29. Forecast for 2017
• Interstitials will remain accountable for the majority
of mobile game ad revenues.
• Native Ads will be adopted by publishers to improve
retention rate and monetize non-paying users.
• Videos will remain a good alternative to monetize
non-paying users, however, its volume and ARPDAU
will stay relatively low.
30. Forecast for 2017
• Programmatic Native and Video will continue to
grow, bringing more branding advertisers and ad
networks into the space.
• Ad Revenue attribution per user cohort will become
available to publishers, just like IAP revenue attribution.
• Traditional Waterfall model will be replaced with
Header Bidding (Flat Waterfall) model.