Mkt571.Augsep09.1.Slideshare

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marketing 571 class presentation Summer/Fall 2009

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Mkt571.Augsep09.1.Slideshare

  1. 1. Marketing 571, Class 2 August / July 2009 Lawrence Linn Friday, September 11, 2009
  2. 2. Why Marketing? Friday, September 11, 2009
  3. 3. Friday, September 11, 2009
  4. 4. Friday, September 11, 2009
  5. 5. discuss How is marketing management both an art and a science? Friday, September 11, 2009
  6. 6. Class Policies • Miss one class – lose (5) participation points • Second missed class – auto-drop • Learning teams, APA format • Late penalty 10% per day Friday, September 11, 2009
  7. 7. Class Policies • Miss one class – lose (5) participation points • Second missed class – auto-drop • Learning teams, APA format • Late penalty 10% per day • Syllabus posted in forums is guiding document Friday, September 11, 2009
  8. 8. classic air sol’n (wk3) 23 product offering (wk2) channel & pricing (wk4) 5 5 classic air (wk1) 7 communications (wk5) 10 participation 30 launch plan (wk6) 20 Friday, September 11, 2009
  9. 9. What are we going to learn? Friday, September 11, 2009
  10. 10. How to identify markets & consumers How to segment markets How & why consumers buy Developing new products Marketing across channels How internet marketing works How to write a marketing plan How to think like a marketer Friday, September 11, 2009
  11. 11. Friday, September 11, 2009
  12. 12. Presentation Skills Friday, September 11, 2009
  13. 13. Learning team formation Friday, September 11, 2009
  14. 14. www.surveymonkey.com 1. Register one account per team 2. Develop online survey 3. Post link to survey in LT forum 4. Answer other groups surveys Friday, September 11, 2009
  15. 15. Friday, September 11, 2009
  16. 16. Friday, September 11, 2009
  17. 17. Friday, September 11, 2009
  18. 18. Friday, September 11, 2009
  19. 19. Does Marketing Create Needs or Satisfy Needs? Friday, September 11, 2009
  20. 20. debate Does Marketing Create Needs or Satisfy Needs? Friday, September 11, 2009
  21. 21. Topic Scanning the Macro Environment Friday, September 11, 2009
  22. 22. Technological Obsolescence Friday, September 11, 2009
  23. 23. Re gul ator y forces Friday, September 11, 2009
  24. 24. interact The 4P’s Friday, September 11, 2009
  25. 25. Quiz 10 1 2 3 4 5 6 7 8 9 Which one is not part of the 4Pʼs marketing mix model? A: Promotion B: Price C: Publicity D: Place Friday, September 11, 2009
  26. 26. Quiz C: Publicity Product is the fourth P Publicity is considered to be a component of promotion Friday, September 11, 2009
  27. 27. interact describe your business in one sentence Friday, September 11, 2009
  28. 28. Topic marketing myopia Friday, September 11, 2009
  29. 29. “ Define your business by customer needs, not products “ Friday, September 11, 2009
  30. 30. TV DVD We provide Web entertainment Games We make movies Friday, September 11, 2009
  31. 31. interact describe your business in one sentence Friday, September 11, 2009
  32. 32. Friday, September 11, 2009
  33. 33. Project Gino • Real life marketing project • Market a cookbook • Will develop throughout course • Class brainstorms • Instructor implements • Project ethics check Friday, September 11, 2009
  34. 34. Project Gino • Book is published • Limited sales, limited launch ~ 2006 • Web site http://gin0bambin0.food.officelive.com/ • Amazon listing • Extremely limited budget • Q&A Friday, September 11, 2009
  35. 35. Brainstorm starting points in LT You have 5 minutes Post ideas to: http://projectgino.posterous.com/ comments section, first post Friday, September 11, 2009
  36. 36. interact Brainstorm starting points in LT You have 5 minutes Post ideas to: http://projectgino.posterous.com/ comments section, first post Friday, September 11, 2009
  37. 37. Friday, September 11, 2009
  38. 38. What can I use at work tomorrow? Twitter for research Twistori Visible Tweets Friday, September 11, 2009

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