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mba570.springsummer09.4

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mba570.springsummer09.4

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mba570.springsummer09.4

  1. 1. Topic DaVinci, Galileo, Tom Hanks & forecasting
  2. 2. If you can forecast accurately, you can make money
  3. 3. Topic assignment 4 examples
  4. 4. Sur vey results
  5. 5. Research: The 5 Steps
  6. 6. Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
  7. 7. Problem Research Data Present Take Definition Plan Collection Findings Action
  8. 8. Problem Research Data Present Take Definition Plan Collection Findings Action How do I
  9. 9. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
  10. 10. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
  11. 11. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
  12. 12. Problem Research Data Present Take Definition Plan Collection Findings Action
  13. 13. Problem Research Data Present Take Definition Plan Collection Findings Action Design
  14. 14. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
  15. 15. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
  16. 16. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
  17. 17. Design
  18. 18. Design Try to avoid “middle of the road” questions
  19. 19. Design Try to avoid “middle of the road” questions Sometimes rankings work better
  20. 20. Design
  21. 21. Design Try to avoid “middle of the road” questions
  22. 22. Design Open questions can be hard to tabulate, but add richness and presentation value
  23. 23. Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
  24. 24. 236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
  25. 25. Problem Research Data Present Take Definition Plan Collection Findings Action
  26. 26. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
  27. 27. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
  28. 28. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
  29. 29. 1. Self perception
  30. 30. 1. Self perception 2. Cognitive dissonance
  31. 31. 1. Self perception 2. Cognitive dissonance “time is running out”
  32. 32. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
  33. 33. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
  34. 34. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
  35. 35. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  36. 36. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  37. 37. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  38. 38. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  39. 39. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
  40. 40. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
  41. 41. Problem Research Data Present Take Definition Plan Collection Findings Action comments
  42. 42. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
  43. 43. Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
  44. 44. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
  45. 45. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
  46. 46. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  47. 47. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  48. 48. Problem Research Data Present Take Definition Plan Collection Findings Action
  49. 49. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
  50. 50. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
  51. 51. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
  52. 52. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
  53. 53. Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
  54. 54. questions?
  55. 55. Concept Review
  56. 56. Topic market segmentation
  57. 57. Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
  58. 58. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  59. 59. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  60. 60. Topic Perceptual mapping
  61. 61. Perceptual Mapping? Start with Position on x-y graph
  62. 62. Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
  63. 63. Try other dimensions wasteful small large fuel efficient
  64. 64. Try other dimensions Single Youth Mature Family
  65. 65. Topic Meaningful research
  66. 66. good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
  67. 67. http://uopmba.pbworks.com/ mbaspring@lawrencelinn.com mba570
  68. 68. Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
  69. 69. Blaise Pascal, (1623-1662) Lettres provinciales.
  70. 70. quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
  71. 71. research crowdsourcing post to @mba570+message
  72. 72. interact research crowdsourcing post to @mba570+message
  73. 73. discuss Good? Bad? good and bad?
  74. 74. Topic Creating compelling presentations

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