1. Smart&시대의&
스마트워크
1. ICT와 패러다임의 변화
2. 달라진 산업 경쟁구도와 비즈니스
3. 스마트워크의 시작
4. 생산성을 높여주는 스마트한 Tool
김지현
http://oojoo.tistory.com
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2. 다른4세대,4GAP
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3. BM
Ne
e
vic
tw
De
or
k
Contents
PLATFORM
Communication
Community
Commerce
Game
SW
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4. TV
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5. PC
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6. WWW
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7. If4platform4changes...
Chance
New Paradigm is coming on us!
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8. Mobile
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9. 플랫폼의4변화4-4LifeStyle의4변화4-4경쟁구도의4변화
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10. LBS
SNS 2013
2012
Network Speed
Search
Now!
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11. Social4Platform
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12. 12 2 25

13. 3차원의4입체적4서비스를4가능하게4해준4스마트폰,4SNS
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14. 아고라4폭설지도
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15. 12 2 25

16. Me
dia
2.0
On
line
Me
dia
Ma
ss m
edi
a
Write
n
actio
Re
Re
ad
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17. 12 2 25

18. BIG4DATA와4PATTERN
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19. Address
Call log
Behavior Location
history
Picture
Message
When, Where, How, Who, What.... Why!
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20. 소셜4속4DATA
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21. 2012
M BILE
Marketing
Tweet @oojoo
http://oojoo.co.kr
Daum
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22. 01
VAL
UE
02
EXA
MP
LE
03
SO
LU
TIO
N
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23. UE
01 VAL
ng
eti
4%
4%
1%
ark
12 M
10%
20 bile
Mo
15%
4%
6%
VALUE
01
25
2
12

24. Value Example Solution
Internet
Radio
TV Mobile
PPL
PAD
Magazine
Newspaper
D-OOH
DMB
OOH
IPTV
2012 Mobile Marketing Trend
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25. Value Example Solution
Paper Pad
(0.2)
(1.0)
TV
(2.0)
Paper
(0.6)
TV
(2.0) (3.0)
(0.5) PC
(2.0)
PC
(3.0)
TV PC Paper Pad
2012 Mobile Marketing Trend
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26. Value Example Solution
Traffic will make Money.
2012 Mobile Marketing Trend
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27. Value Example Solution
2012 Mobile Marketing Trend
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28. Value Example Solution
Address
Call log
Behavior Location
history
Picture
Message
When, Where, How, Who, What.... Why!
2012 Mobile Marketing Trend
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29. Value Example Solution
Silicon Alley Insider Chart of the Day
In Thousands Pandora’s Quarterly Results Of Operations
$60,000
$50,000
Revenue
$40,000
or real-time Data
Behavi
$30,000
$20,000
$10,000
Net Income (Loss)
-$0
-$10,000
Apr ’09 Jul ’09 Oct ’09 Jan ’10 Apr ’10 Jul ’10 Oct ’10 Jan ’11 Apr ’11
Source: Company Filings (sec.gov; May 26, 2011)
2012 Mobile Marketing Trend
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30. Value Example Solution
2012 Mobile Marketing Trend
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31. Value Example Solution
2012 Mobile Marketing Trend
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32. Value Example Solution
Silicon Alley Insider Chart of the Day
In Thousands Pandora’s Quarterly Results Of Operations
$60,000
$50,000
Revenue
$40,000
$30,000
$20,000
$10,000
Net Income (Loss)
-$0
-$10,000
Apr ’09 Jul ’09 Oct ’09 Jan ’10 Apr ’10 Jul ’10 Oct ’10 Jan ’11 Apr ’11
Source: Company Filings (sec.gov; May 26, 2011)
2012 Mobile Marketing Trend
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33. d
en
Tr
g
tin
ke
ar
M
12 ile
20 ob
M
PL
E 15%
AM
EX
02
1%
4%
4%
10%
4%
6%
EXAMPLE
02
25
2
12

34. Value Example Solution
http://bit.ly/zhSotW
2012 Mobile Marketing Trend
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35. Value Example Solution
http://bit.ly/A0fspQ
2012 Mobile Marketing Trend
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36. Value Example Solution
http://bit.ly/y2QEO2
2012 Mobile Marketing Trend
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37. Value Example Solution
http://on.fb.me/t9lfLz
http://bit.ly/rp3IoT
2012 Mobile Marketing Trend
2012 Mobile Device
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38. Value Example Solution
http://bit.ly/rhhoOS
2012 Mobile Marketing Trend
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39. Value Example Solution
http://bit.ly/wLIdTV
2012 Mobile Marketing Trend
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40. 03 S
OLU
TIO
N
UTION
15%
OL
03
S
1%
4%
4%
10%
4% 6%
2
01 d
2 n
g Tre
tin
ke
ar
M
ile
ob
M
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41. Value Example Solution
Volkswagen: Print Ad Test Drive
http://goo.gl/rluYN
2012 Mobile Marketing Trend
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42. Value Example Solution
http://bit.ly/zIWY3L
2012 Mobile Marketing Trend
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43. Value Example Solution
Rich media Ad in Paper
http://bit.ly/yKrZkE
2012 Mobile Marketing Trend
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44. Value Example Solution
Targeting Ad
http://vimeo.com/21386019
2012 Mobile Marketing Trend
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45. Value Example Solution
http://bit.ly/xyHqfe
2012 Mobile Marketing Trend
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46. Value Example Solution
http://bit.ly/weSk2U
2012 Mobile Marketing Trend
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47. 2012 Mobile Marketing Trend
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48. 2012 Mobile Marketing Trend
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49. Collective
intelligence vs
Swarm intelligence
unication
comm
ion & nity
... relat u
comm
> group
2012 Mobile Marketing Trend
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50. Swarm intelligence
unication
omm
n & c ity
... relatio un
comm
> group
2012 Mobile Marketing Trend
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51. 02 Example
2012
Mobile Marketing Trend
2012
03 Solution
e
lu
Va
01
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52. 12 2 25

53. 호모 스마트쿠스
Convergence
서비스의 보편성
기획자
UX 디자인 편의성
인문, 사회
디자이너 기술 상향 평준화
디자인
Network Speed
엔지니어
SW UI 표준화
경영
공학자
HW spec 경쟁
신기술의 등장 Tech, 기술
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54. What, When
Project
How, Where
People Process
Who
System
Why
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