Canadian Tire 
Mariam Hussein, Chris Flint, 
Natasha Muthu, Rabab Akbar
Presentation Outline 
Background 
Organization Culture 
Organization Structure 
Canadian Tire Strategies and Challenges 
Canadian Tire Corp. SWOT Analysis 
Canadian Tire Corp. Financial Report 
Conclusion 
References
Background 
● Canadian Tire, the country's largest hard goods retailer, consists of three business: 
retail, financial services and gasoline outlets. Including staff on the retail side, the 
company has 38,000 employees across Canada. 
● Canadian Tire covers all the corporation's employee programs related to wealth, 
health, the employee's role, growth, work environment and the community (Felix, 
2001). 
● Under each of these six categories, Canadian Tire offers a broad range of employee 
programs such as holiday gift boxes to employee retail discounts, annual parties, 
frequent public recognition, opportunities for training as well as fully paid university 
tuition and a generous profit sharing and stock purchase plan (Felix, 2001).
Organization Culture 
● “Strive always to make things better” 
● Adapt, innovate and change quickly 
● Development of their employees 
● Implements flexible benefits program
Organization Structure 
• This is a functional structure as it is divided into 
departments
Organization Structure 
● Different companies under CTC are Mark’s, FGL Sports, 
PartSource and etc. run under a divisional structure
Canadian Tire Strategies and Challenges 
• Driving, Living, Playing, Fixing 
• Target market: Young Homeowners 
• House of Innovation 
• Franchising all retail stores 
• Supply chain strategies and challenges 
• Numerous vendors, third-party logistics
Canadian Tire Corp. SWOT Analysis
Canadian Tire Corp. Financial Report 
• Canadian Tire revenue increased 3.4% or $76.2 million to $2.3 billion in the 1st 
quarter. 
- First quarter results for the period ended March 29, 2014, show positive sales, 
revenue and margin growth. 
- Consolidated revenue increased 3.8% or $93.3 million in the 1st quarter as a result 
of higher shipments in key categories at Canadian Tire 
- Financial Services selling, general and administrative expenses increased 11.3% 
in the quarter 
• Strong second quarter results 
- Consolidated diluted EPS up 11.0% or 18.2% on an adjusted basis 
- Consolidated revenue increased 4.8% or $145.0 million
Canadian Tire Corp. Financial Report 
• Consolidated earnings performance reflects strong revenue and gross margin 
contributions from the Retail segment 
- Retail segment revenue increased 4.7% or $129.9 million 
- Same store sales up 2.8% at Canadian Tire, 8.2% at FGL Sports and 3.2% at 
Mark’s 
• Solid second quarter performance at Financial Services 
- Gross average accounts receivable growth of 7.4% 
FINANCIAL SERVICES OVERVIEW 
Financial Services continued its strong performance in the quarter. Income before 
income taxes was $82.2 million, an increase of 6.4% in the quarter compared to Q1 
2013 due to higher revenue from gross average receivables and interest expense 
savings
Conclusion 
• Canadian Tire Retail is becoming more engaging towards its customers via 
its online retail and “House of Innovation” strategies. 
• CTR’s functional structure allows for specialization within departments, to 
better serve its employees. Franchising to local dealers saves CTR money, 
while providing customers a more specialized experience. 
• By focusing on employees and customer satisfaction, Canadian Tire Retail 
has managed to increase profits while delivering on their plethora of 
merchandise from tires to housewares and seasonal décor.
References 
Annual Report. 2013. Canadian Tire Corporation Ltd. Retrieved from 
http://corp.canadiantire.ca/EN/Investors/Documents/2013%20Annual%20Report.pdf 
Canadian Tire Corp. 2014. Annual Report 2013; retrieved from 
http://corp.canadiantire.ca/EN/Investors/Documents/2013%20Annual%20Report.pdf 
Canadian Tire Corp. (2014). Corporate Structure; retrieved from http://corp.canadiantire.ca/EN/Investors/Governance/aif/CTC_AIF_2011.pdf 
Canadian Tire Corp. (2012). Canadian Tire Corporation, Limited SWOT Analysis. Canadian Tire Corporation Ltd. SWOT Analysis, 1-8 
CTC About Us. Retrieved on October 29, 2014 from http://corp.canadiantire.ca/EN/ABOUTUS/Pages/AwardsRecognition.aspx 
Felix, S. (2001). The Canadian Tire Way. Benefits Canada, 25(1), 24-29. Retrieved from 
http://search.proquest.com/docview/224281761?accountid=142373 
Financial Post. April 18, 2013. Canadian Tire Reaches Long-Term Agreement with Franchise Dealers. Financial Post. Retrieved from 
http://business.financialpost.com/2013/04/18/canadian-tire-reaches-long-term-agreement-with-franchise-dealers/ 
Hartley, M., & Shaw, H. March 21, 2013. Canadian Tire Sets Up Shop in Communitech to Start Thinking Like a Startup. Financial Post. 
Retrieved from http://business.financialpost.com/2013/03/21/canadian-tire-sets-up-shop-in-communitech-to-start-thinking-like-a-startup/?__ 
lsa=c101-e063 
Horn, J. (2011). Canadian Tire Plays House. Strategy, 9. Retrieved from http://search.proquest.com/docview/1458457202?accountid=142373 
MBA. Canadian Tire SWOT Analysis. MBA Skool. Retrieved on November 2, 2014 from 
http://www.mbaskool.com/brandguide/lifestyle-and-retail/4307-canadian-tire.html 
Power, M. (2011). Sustaining Value. Purchasing B2B, 53(4), 14-18. Retrieved from 
http://search.proquest.com/docview/878742707?accountid=142373 
Smyrlis, L. (2010). Rewriting the Book on Supply Chain Management. Canadian Transportation Logistics, 113(1), 26-27. Retrieved from 
http://search.proquest.com/docview/203022595?accountid=142373 
Williams, N. (2006). Finalist Canadian Tire: Canadian Idol no, You're Not Mistaken – That Fresh-Faced Brand is Old-Timer Canadian Tire. 
Strategy, 42. Retrieved from http://search.proquest.com/docview/214173947?accountid=142373

Canadian tire presentation logo nov7

  • 1.
    Canadian Tire MariamHussein, Chris Flint, Natasha Muthu, Rabab Akbar
  • 2.
    Presentation Outline Background Organization Culture Organization Structure Canadian Tire Strategies and Challenges Canadian Tire Corp. SWOT Analysis Canadian Tire Corp. Financial Report Conclusion References
  • 3.
    Background ● CanadianTire, the country's largest hard goods retailer, consists of three business: retail, financial services and gasoline outlets. Including staff on the retail side, the company has 38,000 employees across Canada. ● Canadian Tire covers all the corporation's employee programs related to wealth, health, the employee's role, growth, work environment and the community (Felix, 2001). ● Under each of these six categories, Canadian Tire offers a broad range of employee programs such as holiday gift boxes to employee retail discounts, annual parties, frequent public recognition, opportunities for training as well as fully paid university tuition and a generous profit sharing and stock purchase plan (Felix, 2001).
  • 4.
    Organization Culture ●“Strive always to make things better” ● Adapt, innovate and change quickly ● Development of their employees ● Implements flexible benefits program
  • 5.
    Organization Structure •This is a functional structure as it is divided into departments
  • 6.
    Organization Structure ●Different companies under CTC are Mark’s, FGL Sports, PartSource and etc. run under a divisional structure
  • 7.
    Canadian Tire Strategiesand Challenges • Driving, Living, Playing, Fixing • Target market: Young Homeowners • House of Innovation • Franchising all retail stores • Supply chain strategies and challenges • Numerous vendors, third-party logistics
  • 8.
    Canadian Tire Corp.SWOT Analysis
  • 9.
    Canadian Tire Corp.Financial Report • Canadian Tire revenue increased 3.4% or $76.2 million to $2.3 billion in the 1st quarter. - First quarter results for the period ended March 29, 2014, show positive sales, revenue and margin growth. - Consolidated revenue increased 3.8% or $93.3 million in the 1st quarter as a result of higher shipments in key categories at Canadian Tire - Financial Services selling, general and administrative expenses increased 11.3% in the quarter • Strong second quarter results - Consolidated diluted EPS up 11.0% or 18.2% on an adjusted basis - Consolidated revenue increased 4.8% or $145.0 million
  • 10.
    Canadian Tire Corp.Financial Report • Consolidated earnings performance reflects strong revenue and gross margin contributions from the Retail segment - Retail segment revenue increased 4.7% or $129.9 million - Same store sales up 2.8% at Canadian Tire, 8.2% at FGL Sports and 3.2% at Mark’s • Solid second quarter performance at Financial Services - Gross average accounts receivable growth of 7.4% FINANCIAL SERVICES OVERVIEW Financial Services continued its strong performance in the quarter. Income before income taxes was $82.2 million, an increase of 6.4% in the quarter compared to Q1 2013 due to higher revenue from gross average receivables and interest expense savings
  • 11.
    Conclusion • CanadianTire Retail is becoming more engaging towards its customers via its online retail and “House of Innovation” strategies. • CTR’s functional structure allows for specialization within departments, to better serve its employees. Franchising to local dealers saves CTR money, while providing customers a more specialized experience. • By focusing on employees and customer satisfaction, Canadian Tire Retail has managed to increase profits while delivering on their plethora of merchandise from tires to housewares and seasonal décor.
  • 12.
    References Annual Report.2013. Canadian Tire Corporation Ltd. Retrieved from http://corp.canadiantire.ca/EN/Investors/Documents/2013%20Annual%20Report.pdf Canadian Tire Corp. 2014. Annual Report 2013; retrieved from http://corp.canadiantire.ca/EN/Investors/Documents/2013%20Annual%20Report.pdf Canadian Tire Corp. (2014). Corporate Structure; retrieved from http://corp.canadiantire.ca/EN/Investors/Governance/aif/CTC_AIF_2011.pdf Canadian Tire Corp. (2012). Canadian Tire Corporation, Limited SWOT Analysis. Canadian Tire Corporation Ltd. SWOT Analysis, 1-8 CTC About Us. Retrieved on October 29, 2014 from http://corp.canadiantire.ca/EN/ABOUTUS/Pages/AwardsRecognition.aspx Felix, S. (2001). The Canadian Tire Way. Benefits Canada, 25(1), 24-29. Retrieved from http://search.proquest.com/docview/224281761?accountid=142373 Financial Post. April 18, 2013. Canadian Tire Reaches Long-Term Agreement with Franchise Dealers. Financial Post. Retrieved from http://business.financialpost.com/2013/04/18/canadian-tire-reaches-long-term-agreement-with-franchise-dealers/ Hartley, M., & Shaw, H. March 21, 2013. Canadian Tire Sets Up Shop in Communitech to Start Thinking Like a Startup. Financial Post. Retrieved from http://business.financialpost.com/2013/03/21/canadian-tire-sets-up-shop-in-communitech-to-start-thinking-like-a-startup/?__ lsa=c101-e063 Horn, J. (2011). Canadian Tire Plays House. Strategy, 9. Retrieved from http://search.proquest.com/docview/1458457202?accountid=142373 MBA. Canadian Tire SWOT Analysis. MBA Skool. Retrieved on November 2, 2014 from http://www.mbaskool.com/brandguide/lifestyle-and-retail/4307-canadian-tire.html Power, M. (2011). Sustaining Value. Purchasing B2B, 53(4), 14-18. Retrieved from http://search.proquest.com/docview/878742707?accountid=142373 Smyrlis, L. (2010). Rewriting the Book on Supply Chain Management. Canadian Transportation Logistics, 113(1), 26-27. Retrieved from http://search.proquest.com/docview/203022595?accountid=142373 Williams, N. (2006). Finalist Canadian Tire: Canadian Idol no, You're Not Mistaken – That Fresh-Faced Brand is Old-Timer Canadian Tire. Strategy, 42. Retrieved from http://search.proquest.com/docview/214173947?accountid=142373

Editor's Notes

  • #5 Canadian Tire offers a generous health benefit plan along with the flexibility in its health benefits plan and working hours. In fact, a commitment to flexibility is one way Canadian Tire tries to help employees meet the challenges of both their work and family lives. Daily working hours, as well as the number of hours or days of the week that an employee works, accommodate conflicting demands that arise from family responsibilities, commuting as well as fitness and school schedules. Employees can work from home too if the need arises. Canadian Tire was also one of the first companies in Canada to implement a flexible benefits program. Employees can choose from a range of health benefits, including optional disability and life insurance. They can even use flex dollars to purchase extra vacation days. Although the profit sharing and stock purchase plans are intended as retirement savings, the company recognizes that employees may have different reasons for saving money. Eligible employees who want to save for a home or pay off an existing mortgage can have a portion of their annual profit sharing award put into a separate personal interest-bearing bank account for that purpose.