A case study of world famous Mayo Clinic. An effort from my side to study this case and review it.

1. CASE
STUDY:
MAYO
CLINIC

2. MAYO
CLINIC'S
HISTORY

3. ONE OF
THE
BEST

4. MAYO
CLINIC'S
CAMPUSES

5. PATIENT'S
EXPERIENCE
AND
FIRST
IMPRESSION

6. MAYO
CLINIC'S
FACILITIES

8. PATIENT'S
INVOLVEMENT
IN THEIR OWN
TREATMENT

9. IT'S
SALARY
NOT
THE
NUMBER
OF PATIENTS

10. RESEARCH
AND
EDUCATION
PROGRAM

11. MAYO'S
MOTTO

12. PRESIDENT
BARACK OBAM
ON MAYO

13. QUESTION 1.
Explain why Mayo Clinic is so good at
customer service. Why has it been so
successful practicing medicine differently
from other hospitals?

14. ANSWER 1
● Before even meeting a doctor, the mayo clinic
staff makes the patient feel better through a
warm greeting. Also a large number of
facilities are provided, both for gthe patients as
well as the people who are accompanying
them.

15. ANSWER
1(continued)
● Doctor's are put on salary instead of being
paid by the number of patients seen. As a
result, patient's recieve more individualized
attention and care and this also helps the
doctors to work with together instead of
working against each other.

16. ANSWER
1(continued)
● Mayo Clinic is not-for-profit, so all its operating
income is invested back into its research and
education program.
● Also its online services are time saving and
can reach to patients in all parts of the world.

17. QUESTION . 2
Do conflicts of
interest exist
between wanting to
make your patient
happy and providing
the best medical
care possible?Why or
why not?

18. ANSWER 2
● Yes conflicts of interest might exist.
● Patients might not want a certain kind of
prescription or treatment but doctors have to
recommend it anyhow as it is the best for
patient.
● For eg. Some patients have a fear of injection
but in order to cure them, doctors have to give
them injection

19. SUMMARY
● Mayo Clinic's HISTORY
● Mayo Clinic's BRAND image
● Patient's experience and facilities provided to
them.
● Patient's involvement in their treatment
● Doctor's salary
● Research and Development
● Mayo's motto
● Question and Answers

20. ● Mayoclinic.org
● Youtube
● Google search/imsage search
● Compfight.com
● Colorlovers.com

21. DISCLAIMER
Created by Durgesh
Singh, NIT Durgapur,
during Marketing
Internship, under Prof.
SAMEER MATHUR, IIM
Lucknow