Maynooth Jewellery & Antiques Presentation
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The document analyzes the current e-marketing and social media activity of Maynooth Jewellery & Antiques and provides recommendations for improvement. It finds that the website is difficult to navigate and lacks product categorization. The Facebook page was last updated at Christmas and does not advertise offers or specials. It also notes that there is no Twitter or Google Adwords presence. Recommendations include categorizing products on the website, advertising offers on Facebook and uploading new photos, creating a Twitter page to engage followers, and launching a Google Adwords campaign to measure new visitors.
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Maynooth Jewellery & Antiques Presentation
- 1. MAYNOOTH JEWELLERY & ANTIQUES MAIN STREET, MAYNOOTH, CO. KILDARE TEL: 01 628 5946 Culchies: Daryl Connolly Christina Conlon Kerrie Fox Lorna Merrins
- 2. CURRENT E-MARKETING AND SOCIAL MEDIA ACTIVITY Website Very hard to navigate through No categorisation of items Facebook Last updated at Christmas No advertising/special offers 1 product photo Twitter None Google No Google Adwords
- 3. OUR RECOMMENDATIONS FOR IMPROVEMENT Website Categorise products by jewellery piece, price, metal, brand etc. Facebook Advertise special offers Upload photo’s of new stock Inform customers about changes in opening hours etc. Measure Insights and Interactions Insights Twitter Create page Offer prize to one of first 50 followers Measure visitors using Twitter Analytics Google Adwords Create Google AdWords campaign Measure visitors using Google Analytics
- 5. Link to Keep customers up website to date on offers Personalised Tweets
- 7. THANK YOU Links: Website: http://maynoothjewellers.town.ie/ Facebook: http://www.facebook.com/#!/profile.php?id=1000026967564 44 Twitter: https://twitter.com/#!/MaynoothJewels E-mail: maynoothjewellers@town.ie maynoothjewellersandantiques@gmail.com