The top challenges facing property management companies change from year to year – and with operational efficiency top of mind for property managers in 2022, it’s time to think about solutions. This is the first session in our 3-part series, “Maximizing operational efficiency,” where we share key insights from our 2022 industry pulse survey and uncover why operational efficiency has risen to become the top challenge in 2022. We also highlight the connection between technology and efficiency and offer best practices for streamlining your major workflows and solving these challenges. This is Part 1 in a 3-part webinar series exploring how to unlock operational efficiency across your business – whether your team works remotely or at the office.

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Maximizing
operational
efficiency:
Expert insights to chart a path through
the top challenges of 2022
We’ll get
started soon

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Maximizing
operational
efficiency:
Expert insights to chart a path through
the top challenges of 2022

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As an attendee:
● Please ask questions in the Q&A box during our presentation
● You will not be able to engage with the speaker via audio
● Don’t be shy -- when you submit questions, we will try to answer them
as we go through our presentation or at the end if there is time
And when you log off of the webinar, you’ll be presented with a survey where
we’ll ask you a few questions about what you thought, so please be sure to let
us know - we really do thrive on the feedback we receive!

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Enjoy lunch on us!
Thanks for joining us today, after the webinar
check your email for a redemption code.

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20+ years of experience in rental housing
Monitors industry needs and guides product strategy
Board member of Portland State University’s School
of Real Estate Development
Senior Director, Industry Principal
AppFolio
Stacy Holden
Presenter

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Source: U.S. Bureau of Labor Statistics

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Quit rates are shifting
Source: U.S. Bureau of Labor Statistics

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9
2021 survey results
Conducted July-August 2021 | 1,048 Responses
Operational efficiency
HR, staffing &
recruitment
Maximizing revenue
& profits

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So where are we today?

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Maximizing revenue
& profit
12
2022 survey results
Conducted March-May 2022 | 1,076 Responses
Operational efficiency
HR, staffing & recruitment

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Operational
efficiency

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Does your business
experience challenges related
to operational efficiency?
16
Quick Poll

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Top Challenging Tasks:
Operational Efficiencies
On a scale of 1-5, with 5 being the most challenging, please rate the following activities related to operational efficiencies:

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“Reducing time and
to be more efficient
is my greatest need”
“Inability of people to
get trained. Staff which
are tech challenged”
“The data is limited by
the people who audit it”
“Create more
opportunities for
efficient work and
less human error”
Source: PM Top Challenges and Integrations, 2022

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Of the top challenges, “Implementing new technology and innovation” had
the greatest discrepancy between roles.
Perspective matters
Source: PM Top Challenges and Integrations, 2022
Front line staff
11x
Executives
1x

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Ideally, how much of your job
should consist of "busy work"?
21
Quick Poll

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Think to about your week so far,
how much of your time has been
spent on busy work?
22
Quick Poll

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Hours
14
Busywork
40%
Busywork
56%
40% of employees time
is spent on busywork
14 hours per week is spent on
tasks that could be
automated or streamlined
Wish they had more time to
focus on higher value tasks

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Make work less
manual and
more meaningful

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64%
84% 31%
Agree that technology
makes their job easier
Prefer to work for a company that
adopts the latest technology
Employee satisfaction is 31%
higher among employees satisfied
with the tech they use

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78%
Source: PM Top Challenges and Integrations, 2022
of satisfied
employees are
also satisfied
with the
technology

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“As an industry, we have to change how
we do business. It is not a nine to five job
anymore. Here's the good news, that's
where technology can come in. We need to
let technology do what technology does best,
so people can do what people do best.” Barry Blanton
2022 IREM President &
“Chief Problem Solver” and a founding
principal of Blanton Turner, an AMO

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Streamline
workflows to
increase
efficiency

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Source: nursingworld.org

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AI Technology
Automated
Accounts Payable
Workflow
Management
Smart Maintenance
Portal
Communication
Customized Reporting
Virtual Tours
Technology and
automation
Smart Bill Entry

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Source: AppFolio Hiring & Retention Report
Which parts of the marketing and leasing process would you most
like to see automated or streamlined through the use of technology?

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AI enabled
leasing assistant.

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Schedule showings
Add confirmed showings to
agent’s calendars
Follow up with prospects
One hour after showing, Lisa will
send application link
Provide your team feedback
from the prospect
Reporting
Tracking in AppFolio of all
conversations and leads
Traffic sources, leads by
property, agent performance
Cross compare calendars
View all of your agent’s
calendars to offer a showing
based on availability

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“Our marketing and leasing
process is now seamless
and digital, where a lot of
this was very manual and
cumbersome in the past.”
Andrew Greenberg
Vice President, Trilogy Real Estate Management

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Source: AppFolio Hiring & Retention Report
Which administrative or operational parts of your job would you most
like to see automated or streamlined through the use of technology?

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Embed your
training manual
directly into
AppFolio
Consistent, optimal,
and efficient processes

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Auto-triggers
and task
automation

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Elegantly guide
associates through
multi-step processes
specific to the task
and property

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Tracking
performance

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“My team feels more empowered and enabled;
they feel like leadership is listening. Redwood
is undoubtedly a better place to work now that
we’re on AppFolio. Technology is no longer an
excuse. It's an advantage for us. It’s even
helped us attract new talent.” Jerry Tanaka
Chief Operating Officer
Redwood Property Investors

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42%
Source: PM Top Challenges and Integrations, 2022
do not agree at
integrations are
well supported
43%
don’t agree their
lintegarations live
up to their
expectations

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Level up your
integrations
The AppFolio Stack™ Marketplace seamlessly integrates
the industry’s top proptech solutions within AppFolio
Property Manager.
Boost your team’s productivity with unparalleled ease of use
Rely on certified integrations backed by dedicated support
Run your business from a single system of record
A growing partner network gives your business the
edge it needs

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Level up your integrations with
Prospect
submits lead
Lead created in
Knock
Guest Card
created in APM
Lead nurtured in
Knock
Prospect is
given APM
Application Link
Completed
Applications
shown in APM
Screening & Leasing
workflows continue in
APM

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Efficiency Series:
Be sure to register now for our next two webinars….
Strategies to streamline
accounting and boost visibility
+ Madison Tedesco,
Field Solution Engineer, AppFolio
Fine-tune your maintenance
process and boost NOI
+ Jindou Lee, Founder & CEO of
+ Jeffrey Juarez-Palma,
Field Solution Engineer, AppFolio
October 25, 2022
11:00 AM PT /
2:00 PM ET
November 10,
2022 11:00 AM PT
/ 2:00 PM ET

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Would you like a customized demo
of AppFolio Property Manager?
45
Poll

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Modernize your
workforce and
technology
Source: AppFolio Survey, 2020

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Ask us anything.
47
Questions?

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Thank you