If you are reading this on Leadamo Academy then you are probably thinking about social media strategy. As Neal Schaffer in his latest book Maximize Your Social says, it’s about the ‘how’ rather than the ‘why’ of social media. So what does that mean to a small business owner as well as the big corporations? What can you do to maximise your social media efforts

1. Maximise Your Social Media
Efforts says Leadamo Academy
If you are reading this on Leadamo Academy then you are probably thinking
about social media strategy. As Neal Schaffer in his latest book Maximize
Your Social says, it’s about the ‘how’ rather than the ‘why’ of social media.
So what does that mean to a small business owner as well as the big
corporations? What can you do to maximise your social media efforts
Leadamo Academy Fillets The Facts To Maximise
Your Social Media Efforts
§
Having a social media plan is essential. If you don’t have one then time
wasted can make you think social media is just that: a waste of time. It isn’t.

2. Like anything we don’t understand fully we can dismiss it as useless. Start
thinking about why your company needs social media.
§
Now social media is integral to every business then it’s time to get serious.
Have a strategy and use time on social media wisely. Decide on outcomes,
decide on reasons for choosing to post, where, when, how many times but
most importantly for what reason?
§
Begin with an objective – measure what you are doing – get some results for
the time and budget expended. Every business should have oversight on
what is being done on social media if you are to have any chance of maximise
your social media efforts.
§
Ask yourself: how does social media affect my business? Why am I doing
this? What effect is it actually having? What do I actually want to achieve?
Have a meeting, spend some time discussing and asking others in your niche
what their experiences are?
§
Do you simply want brand awareness? How can you maximise your social
media efforts to achieve this? What will it do for your brand?
§
Are you wanting to be seen as a thought leader or influencer? Where, when
and how can this happen? Do you need to seriously consider creating content
that is valuable? You know the answer already.
§
Are you promoting a specific product or service? Is it time sensitive? Who is
the target audience? Where do they hang out? Should you be there too?
§
Are you managing brand reputation? Why are you doing it? How are you
doing it? Are you making the best of any opportunities to maximise your social
media efforts?
§
A holistic view is important so you can be practical and actually develop ideas
that are actionable.
§
Consider this: why did you begin to join social networks in the first place? By
asking questions and sharing information you make connections. Facebook
quickly became a source of news about friends and families, their likes and
dislikes. Twitter is now the place where news breaks. Pinterest alerts us to
things that make us feel good, in the main it is visual entertainment. Linkedin
is professional and serves a very different audience for example.
So, what’s changed? It’s not just about communicating it’s about informing.
Therefore as we keep saying at Leadamo Academy: don’t just talk about

3. yourself. Consider what your followers want to know about. What they’ll find
interesting and plan, plan, plan.
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