Max Weber
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Maximilian Karl Emil "Max" Weber was a German sociologist, philosopher, jurist, and political economist whose ideas profoundly influenced social theory and social research. He is considered one of the founders of sociology and social science. Weber presented an analysis of world religions and the relationship between religion and capitalism, and analyzed the rise of bureaucracy in both public and economic spheres.
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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1. Effective techniques to increase your brand's visibility across various online platforms.
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