The document outlines a marketing campaign for Max Steel merchandise. It aims to excite boys aged 5-11 by designing an immersive experience in the style of N-TEK labs at a gondola end, using a narrative and mini-game to encourage purchasing Max Steel products. The mini-game would continue through an augmented reality app, bringing Max Steel villains into the home to be defeated. The goal is to make participants feel like they have unlocked their own superhero within and increase sales of Max Steel merchandise.