7. The Deck Is Stacked Against You
1. People are on Facebook to connect with
other people
2. Facebook’s algorithm de-prioritizes brand
posts
3. Facebook even alters the way they display
brand posts compared to user posts
4. So you have to be BETTER & SMARTER
than everyone else
7
8. Two Things to Study
1. When people use Facebook
2. How they behave when using Facebook
8
9. Two Things to Study
1. How/When people use Facebook
2. Why people behave they way they do
9
10. Two Things to Study
1. How/When people use Facebook
2. Why people behave they way they do
10
21. Know Thy Brain!
Visit the most
relaxing place
on earth and
enjoy a revival
of mind and
body!
This is, quite simply, the most relaxing vacation you will ever take in your entire life. Look at the crystal
blue water under a cloudless azure sky. Imagine yourself swinging softly in a hammock as the sounds of
the ocean wash away all the cares of your world-weary mind. Dig your toes into our golden sand when
you’re ready to walk us the beach to our cabanas for some tropical refreshment.
21
30. Take Action
1. Apply the global truths you’ve learned here
2. Remember HEC
3. Don’t just take my word for it, study your own
Page
4. Always think about the mobile user
5. Remember that the better you do, the easier
it becomes
30