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Question: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
Answer: Your attendee's brain.
This thinking muscle affects your conference success more than you realize. Yet, we plan our meetings and events without thinking about the impact of their design on the attendee's brain. Talking heads, passive listening, audience engagement, active participation or something in between… what’s the best for providing education at your events? Which method juices your attendees’ brain?
Today's brain science has identified several critical strategies to consider during the conference planning process. By implementing these, you can create a “brain-friendly” conference with sizzle and substance.