Facebook for PR - AllFacebook Expo

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The Facebook for PR panel at the AllFacebook Expo

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Facebook for PR - AllFacebook Expo

  1. 1. Facebook for PR The Social Media Newsroom
  2. 2. <ul><li>First impressions </li></ul><ul><li>Use the new layout to best advantage </li></ul><ul><li>Profile image </li></ul><ul><li>Photo ribbon </li></ul>
  3. 4. <ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Images </li></ul><ul><li>Welcome </li></ul><ul><li>Special Offers </li></ul><ul><li>Coupons </li></ul><ul><li>Contests </li></ul><ul><li>News </li></ul>
  4. 8. PageModo
  5. 10. <ul><li>NY Public Library – The promoted their library of images of Liz Taylor when she passed. </li></ul><ul><li>European snow storms last December. Companies providing hotels and office space for travelers told their stories in Facebook. </li></ul>Tap Into News Stories
  6. 11. Connect with Influencers
  7. 12. Influencers
  8. 13. <ul><li>Watch industry news </li></ul><ul><li>Read blogs </li></ul><ul><li>Read Twitter Feeds </li></ul><ul><li>Read Facebook News feed </li></ul><ul><li>Comment when appropriate </li></ul><ul><li>Get clients to comment </li></ul><ul><li>Offer experts who can provide value to the story </li></ul>Be an Expert Resource
  9. 18. http://mediafunnel.com/facebook/facebook-iframe-page-tab-web-analytics/
  10. 19. <ul><li>Facebook SallyFalkowDigitalPR </li></ul><ul><li>Twitter @sallyfalkow </li></ul><ul><li>Blog ProactiveReport.com </li></ul><ul><li>Email [email_address] </li></ul>

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