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Massachusetts Marketing Code of Conduct

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Dickson Consulting
Dickson Consulting

Massachusetts has enacted some of the strictest healthcare laws in the US. The regulations require companies to adopt a marketing code of conduct based on the AdvaMed code, implement compliance programs, and disclose payments to Massachusetts healthcare providers annually. Companies must limit interactions with providers that could influence prescribing and increase payment transparency. Non-compliance can result in fines up to $5,000 per violation.

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Massachusetts Marketing Code of Conduct Laws and Regulations A Medical Device Company Perspective
Overview of Massachusetts Legislation ,[object Object],[object Object],[object Object],[object Object]
Overview of DPH Regulations ,[object Object],[object Object],[object Object],[object Object]
Significance of Massachusetts Legislation ,[object Object],[object Object],[object Object],[object Object]
Requirements of Medical Device Companies Marketing Codes ,[object Object],[object Object],[object Object]
Intent is to prevent undue influence in the relationship between health care practitioners and manufacturers. “There Ain’t No Such Thing As a Free Lunch.” Author Unknown
DPH Implementation Goals Limit Interactions That Influence Prescribing Patterns Not Restrict Beneficial Industry Interactions (Research and Training) Increase Transparency Of Industry Payments Safeguard Confidentiality of Trade Secrets and Proprietary Information
What is a Sales and Marketing Activity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Excluded from Sales and Marketing Activities ,[object Object],[object Object],[object Object],[object Object]
Prohibitions in the Marketing Code ,[object Object],[object Object],[object Object],[object Object]
Prohibitions in the Marketing Code-Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prohibitions in the Marketing Code-Continued ,[object Object],[object Object],[object Object]
Permitted Activities ,[object Object],[object Object],[object Object],[object Object]
Bona Fide Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Hospital Setting- Where Meals Can Be Provided? ,[object Object],[object Object]
When Can Meals Be Sponsored? ,[object Object],[object Object],[object Object]
Intellectual Property Payments ,[object Object],[object Object],[object Object],[object Object]
Applicability in Other States ,[object Object],[object Object],[object Object]
Coverage Requirements for Policies and Procedures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coverage Requirements for Policies and Procedures -Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Training Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Compliance Officer ,[object Object],[object Object],[object Object],[object Object]
Required Disclosures and Certifications to Massachusetts DPH by 7/1/09 ,[object Object],[object Object],[object Object],[object Object]
Required Disclosures and Certifications to Massachusetts DPH by 7/1/10 ,[object Object],[object Object],[object Object],[object Object]
Other State Laws ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Federal Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hospital Codes of Conduct ,[object Object],[object Object],[object Object]
Disclaimers ,[object Object],[object Object],[object Object]

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Massachusetts Marketing Code of Conduct

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  • 2. Massachusetts Marketing Code of Conduct Laws and Regulations A Medical Device Company Perspective
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  • 7. Intent is to prevent undue influence in the relationship between health care practitioners and manufacturers. “There Ain’t No Such Thing As a Free Lunch.” Author Unknown
  • 8. DPH Implementation Goals Limit Interactions That Influence Prescribing Patterns Not Restrict Beneficial Industry Interactions (Research and Training) Increase Transparency Of Industry Payments Safeguard Confidentiality of Trade Secrets and Proprietary Information
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