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innovation in the programmable web
        characterizing
           the mashup
           ecosystem


        Shuli Yu ‐ Singapore Management University 
        for Mashups ’08 @ ICSOC
a 
is    made   of…




       +     integrate
is    made        of…


        API


        +          integrate
                               Mashup

        API




                   registered in
      and these are 
the
m ashup
s napshot
                   s     APIs
Network     intervals
                     :
        th
@ 6 mon            007
          to Dec 2
Dec 2005




 m
m           API
                           m
                m
                                API
  API               m


            m
                          API




2‐mode network
m           API
                          m
               m
                               API
 API               m


           m
                         API




mashup 
   ecosystem
m           API
                           m
                m
                                API
  API               m


            m
                          API




2664 mashups594 APIs
what are the characteristics?


            m           API
                               m
                    m
                                    API
      API               m


                m
                              API




 growth structure
      patterns 
growth...

                     mashups per month




            20   APIs per month
apis ranked
apis ranked

top 20 APIs
top 20 APIs
power law
long
Chris Anderson (2004): The Long Tail, Wired
Kalevi Kilkki (2007):                                         A practical 
model for analyzing long tails, First Monday



    share of total volume                      total volume
    covered by objects up to 
    rank x


                                               factor that defines the form

      the number of objects 
       that cover half of the 
              whole volume
pareto rule
    20% of the causes result in
                  of the effects
pareto rule?
   20% of top APIs have created
                of the mashups
another observation…

51% of all APIs have
no mashups
                             >4 mashups

                                 3 mashups
             0   mashups       2 mashups

                           1 mashup
18% 4% 8% 15%   51%
       >4  3 2 1       0 mashups




long
0.68  0.86
      exponent: 


x16
APIs with 
1 mashup


                          x9
                       top API:
                   Google Maps
API
      m                  API                           m
                                      m
                    m                                            API
                                                  m
API                         m

                                          API         API
                m               m

m                                                 m         m
                        API
                                      m
                                                      m
                    m
                                                API
    API                 m                                       API

                                API
                m

m


          API
                          structure?
social network analysis
          node repulsion 
dec 2005
jun 2006
dec 2006
jun 2007
dec 2007
dec 2007    again
API Tier 2: 
               Social/Community, 
API Tier 1:          Search
Google             popular APIs
               Many 
Maps




                           API Tier 3: 
                  Feeds, blogging, online 
                    retail, music, video   
                  Less popular APIs
keystone
keystones
business strategy:
         create and (2) share value
      (1) 

                     by creating    platform
                     services, tools or technologies 
                     that offer solutions to

                     others


                Iansiti and Levien (2004): Strategy as ecology
platform APIs 
                       mapping, search, community 




 data APIs 
news, pictures, videos, music, shopping
so… what  matters?
type of service
a mashup provides 
affects its compatibility 
others 
with
so… what else could matter?
 existing popularity
 time (age)


                                 rating 
                               security
                       licensing model
            protocols and data formats
regressions


  time series
   analysis
what makes an API    successful?
        how to determine what role and 
         position in the network is most 
                            appropriate?




to   think about.
and many thanks, also, to
Jason Woodard – John Musser – Darshan Santani
the extras
Bala Iyer (2007)
Mashup Ecosystem
Mashup Ecosystem

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