The project aims to create a new version of Shakespeare's Hamlet, allowing web users to contribute in various formats, with a final publication by international publishers. It includes deep research on Hamlet's history and focuses on a communication campaign to engage the audience. Additionally, concepts for events and other projects like Kia Motors and futuristic cooking are being developed to enhance brand awareness and culinary innovation.

2. The goal of the project is the creation of a new version
of the most important plays starting from Shakespeare's
Hamlet. A work written and revisited different times
which can be translated by web users into text ,
graphic, visual, and performative formats. This work will
published at the completion of the entire play in an
issue by Feltrinelli in Italy, by Anagrama Editorial in Spain
and South America and by Atheneum in Holland.
The Global Hamlet
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/il-viaggio-di-amleto-dal-calamaio-al-web-20-tesi-di-laurea-agate-carlino-oppedisano-puccioni
Deep researches and studies about Hamlet history (also
about the language used by Shakespeare and about the
many performances, musics and characters) they were
made to conceive an event that would bring this project
to the attention of the public.
project

3. Event structuring with scouting of venues,
testimonials, technological equipment and
sponsorships.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/il-viaggio-di-amleto-dal-calamaio-al-web-20-tesi-di-laurea-agate-carlino-oppedisano-puccioni
Creation of a special communication
campaign using marketing strategies to
attract target audience.

4. SalesIncentive travel
Peroni bestagents 2013
Peroni wants to reward the performance of
best agents.
After choosing the best program and
destination, the event begins with the teaser
campaign which brings the participants at the
start of their journey.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
Two concepts have been created to be
declined on the ahmosphere we want to
give at the event keeping in mind that
human resources are the best investment
for the company.

5. You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
The concept will be suitable for a lot of materials (setting, equipment, communication) that will used during the
event.

6. You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
These concepts were both studied by focusing on the company values. Peroni not only wants to convey its
values to the audience but first to those who work for it.

7. The (italian) video can be watched here:
https://www.dropbox.com/s/gfx60rg7fidudus/Concept%20-%20Kia%20Urban%20Beat.wmv
KIA MOTORS
Music experience
Kia Motors needed a format that involve participants,
replicable over time and enhancer for its brand awereness:
so the project Kia Urban Beat was born .
Music festival in Rome: the
heart of Italy where emotion,
passion and adrenaline
dominate.

8. Teaser and guerrilla campaigns have an important role.
They were structured before the event so people begin to
be curious without understand what will happen.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/kia-urban-beat-tre-giorni-nel-cuore-della-musica
.

9. You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/kia-urban-beat-tre-giorni-nel-cuore-della-musica
Production, logistics
Artistic management

10. CarlosSantana tour
communication,design,lights,setting
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/allestimento-santana-martinacarlino
The stage and its setting for Santana
Tour has been designed to summarize
the entire artistic life of Carlos that will
be unexpectedly shown after many
years on stage.
Strong oppositions are emerged picking up important
elements of the communication of Santana. But a flow of
energy is located to combine them. These have been
collected in a moodboard.

11. You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/allestimento-santana-martinacarlino
Technical guidance on the set and on the
lights were then defined and also the
position that the artist must hold onto the
stage, the role of the band, the choice of
more guests, the involvement of the public
who need to feel part of the show.

12. Enogastronomicevent
Futuristic cooking
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/caffantipasto-martina-carlino
The event is dedicated to the creation of new
combinations of dishes that modified traditional cooking
bringing progress in science and technology.
This project wasn't commissioned by
any customer with the aim of
achieving an unusual and original
event exciting for culinary experts
and professionists.
For this reason is very important the
process of structuring the idea.

13. You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/caffantipasto-martina-carlino
Focus on training:
Project works for students of
high schools and colleges,
conferences for culinary
experts and chemical
engineers.

14. vSpace of contemporary sound
Moodboard.
The sound is an important tool in the perception of space that allows you to make experience in it.
This concept was carried out by comparing the futuristic theme of Vangelis in Blade Runner,1982 directed by
Ridley Scott and the compositions of Michael Nyman in Gattaca, 1997 directed by Andrew Niccol.
The (english) moodboard can be watched here:
https://www.dropbox.com/s/4z07r4x5mdln0rq/SOUND%20MOODBOARD.wmv
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/sound-moodboard-razionale