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Pseudomedicine in
 Estonian media
    Martin Vällik
   www.skeptik.ee



     Tallinn 2012
skeptik.ee




• Health, astrology, dowsing, equality, religion;
  Umbluu award, 8000 € challenge
pH Miracle
Myth #1: must be slim
Myth #2:
ancient, exotic is good
Myth #3:
environment and food is out
        to kill you
•   Food is toxic, must go organic or veg
•   Water is toxic, must purify
•   Air is not good, must ionize
•   Radiation – mobile phones, power lines,
    sterilisation plants, the Sun, Earth
Myth #4:
your body and mind is in to
         kill you
• Detox scams: footbath, liver massage,
  coffee enemas, letting „bad blood“; toxins
  everywhere
• „Think right“ and happy thoughts, skeptics
  die early, believer live longer
Shruggie
Shruggie  (noun): a person who doesn’t care about the science
versus pseudoscience debate. When presented with descriptions
of exaggerated or fraudulent health claims or practices, their
response is to shrug. Shruggies are fairly inert, they will not
argue the merits (or lack thereof) of complementary and
alternative medicine (CAM) or pseudoscience in general. They
simply aren’t all that interested in the discussion, and are
somewhat puzzled by those who are.
Val Jones, http://www.sciencebasedmedicine.org/index.php/a-shruggie-awakening/
Bad Science
Ben Goldacre
Päästevitsamees
The end


Thank you!

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Martin Vällik

  • 1. Pseudomedicine in Estonian media Martin Vällik www.skeptik.ee Tallinn 2012
  • 2. skeptik.ee • Health, astrology, dowsing, equality, religion; Umbluu award, 8000 € challenge
  • 3.
  • 4.
  • 6. Myth #1: must be slim
  • 8. Myth #3: environment and food is out to kill you • Food is toxic, must go organic or veg • Water is toxic, must purify • Air is not good, must ionize • Radiation – mobile phones, power lines, sterilisation plants, the Sun, Earth
  • 9. Myth #4: your body and mind is in to kill you • Detox scams: footbath, liver massage, coffee enemas, letting „bad blood“; toxins everywhere • „Think right“ and happy thoughts, skeptics die early, believer live longer
  • 10. Shruggie Shruggie  (noun): a person who doesn’t care about the science versus pseudoscience debate. When presented with descriptions of exaggerated or fraudulent health claims or practices, their response is to shrug. Shruggies are fairly inert, they will not argue the merits (or lack thereof) of complementary and alternative medicine (CAM) or pseudoscience in general. They simply aren’t all that interested in the discussion, and are somewhat puzzled by those who are. Val Jones, http://www.sciencebasedmedicine.org/index.php/a-shruggie-awakening/