Feeling behind on learning about new Marketo features? Join the Product Management team for a hands-on discussion of key features released in the past quarter! This session will cover the following features: -ABM Enhancements -Advanced Matching for Facebook -Predictive Content Editing, Filtering and Auto-Discovery -New Vibes Filtering and SDK Enhancements -Custom Object Import Enhancements

1. Quarterly Feature Round-Up
Kenneth
Elkington
Product
Manager,
Marketo
David
Myers
Senior Product
Manager,
Marketo
Hosted by Marketo Product Management
Doug Marshall
Director,
Product
Management,
Marketo
Frank
Passantino
Senior Product
Manager,
Marketo

2. Advanced Matching for Facebook

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Advanced Matching
• Email Address, Phone, First Name, Last Name, City, State, Postal
Code, Date of Birth.
• Email Address
Advanced Matching
Standard Matching

4. Web Personalization + Predictive
Content

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Agenda
1. Predictive Content
1. Filter additions by Source & Analytics
2. Edit Predictive Content
3. Auto-Discover Content Improvements
2. Web Personalization - Export Campaigns
3. Localization - Web Personalization & Predictive Content

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Predictive Content Filter

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Predictive – Filter by Enabled Source
View Predictive Content in grid enabled for specific source (Email, Rich Media, Bar)

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Predictive – Filter by Analytics
View Analytics in Predictive Content Grid by Source (Email, Rich Media, Bar)

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Edit Predictive Content
Current

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Edit Predictive Content
• New Predictive Content editor
• Split per source (Email, Rich Media, Bar)
• Content name inline editing
• Different titles, images per source

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Edit Predictive Content
*Category and URL consistent for all sources

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Auto-Discover Content
Auto-Discover and auto-fill more fields in the content discovery process
Discover Content Extension
(PDF, PPT, Videos)
Discover Content URL
Pattern (HTML Pages)

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Auto-Discover Content
Auto-Discover Video (youtube, vimeo, wistia)
• Improved Name and Title Discovery of Video
• Adds Image URL of Video for Email, Rich Media

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Auto-Discover Content
Auto-Discover HTML Content using Meta Data:
• Improved Name and Title discovery of content
• Adding Image URL of content for Email, rich media
• Adding Description to Rich Media

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Auto-Discover Content
Auto-Discover HTML Content using Meta Data

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Auto-Discover Content
• Better Auto-Content Discovery, more field completion
• Less preparation work for the marketer
• Quicker and easier to approve and enable content for Predictive

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Web Personalization
Export Web Campaign Data

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Localization
Web Personalization & Predictive Content in:
• Japanese
• German
• Spanish
• Portuguese (Q2)
• French (Q2)

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Summary
1. Predictive Content
1. Filter additions by source & analytics
2. Edit Predictive Content
3. Auto-Discover Content Improvements
2. Web Personalization - Export Campaigns
3. Localization - Web Personalization & Predictive Content

20. ABM Enhancements

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Account Based Marketing
• CSV Import for Named Accounts
• ABM Support in Email Insights

22. Mobile Enhancements

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Mobile and Vibes SMS
• Mobile
• New MME SDK API – Remove Push Tokens
• Vibes SMS
• New Filter for SMS – Member of Vibes List

24. Custom Object Enhancements

25. • Provides a higher throughput interface for synchronizing
custom objects into Marketo
• Familiar interface to anyone who has used the existing Import
Lead API
• Import a CSV, TSV, or SSV spreadsheet file into Marketo
as Custom Objects
• Essentially the same functionality as the UI Custom
Object Import
Custom Object Import API

26. Thank You!
Marketo Product Management