Marketizator: the 3 in 1 conversion suite
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Marketizator product presentation for ecommerce conversion rate optimization Marketize your website in 3 easy steps: Segmented Surveys AB Testing Real Time interactions.
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1. Business research to understand goals and constraints
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3. Quantitative research via funnel analysis and segmentation to identify low-hanging fruits
4. Qualitative research via surveys, chat transcripts and heatmaps to understand customer pain points
5. UX audit of navigation, persuasion elements and emotional triggers to generate insights
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How to increase CLV & decrease CAC - Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
15 tactics to increase Customer Lifetime Value in eCommerce
What's the use to acquiring customers that never come back?
Here are 15 tactics that you can apply right away to improve Customer Lifetime Value
Customer Experience in eCommerce: Net Promoter Score
The document discusses Net Promoter Score (NPS), which is a metric used to measure customer satisfaction and loyalty. NPS calculates customer responses to a single question about how likely they are to recommend a company or product on a 0-10 scale. It is used by two-thirds of Fortune 1000 companies and can be segmented and analyzed in various ways, such as pre- vs post-purchase, by location, customer type, brand, or category. Monitoring NPS helps companies improve customer experience and retention. The document encourages signing up for a customer value optimization course to learn more about using NPS and other metrics to grow an ecommerce business.
Product Optimization
Some of your products affect your business more than you think. Find out how to optimize your product assortment.
Learn more about product optimization and how to apply it in any eCommerce store by signing up to our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
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The king is dead! Long live the... God? Customer-centricity is becoming a must!
He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion.
RIP, Thomas Cook.
Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God.
In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever.
In this session, I am offering you the means to understand and please the eCommerce God.
You don’t need offerings.
You just need the right offers.
How customer experience will look in an ai driven era - innowave
Casper created a free chatbot called Insomnobot3000 for insomniacs to text for help sleeping. The chatbot allows Casper to collect users' mobile numbers to send promotional offers and discounts. In its first year, the chatbot helped generate $100 million in mattress sales for Casper. The chatbot is an example of how companies can use AI and personalization to improve the customer experience and drive revenue.
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Ca si oamenii, companiile sufera.
Cateodata, in tacere, fara sa le vada nici chiar creatorii lor.
Dupa 13 ani de comert electronic, am identificat cateva dintre aceste boli.
Simptomele nu sunt tot una cu cauzele, iar preventia e mai buna decat vindecarea.
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The human brain has around 103 cognitive biases.
After a deep analysis of 41k A/B testing experiments made in the last 6 years, we have identified the most impactful 12 cognitive biases in eCommerce and we have built a product to address them through machine learning.
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In this presentation, I address the acquisition problem by comparing Linkedin Organic with Linkedin Outreach against other channels and disclosing the method to use this to generate growth for SaaS
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What's being hidden in your Magento - MeetMagento Cluj 2018
Time and time again, we discover that eCommerce growth is a question of retention, not of acquisition.
But still, 90% of the marketing efforts are towards acquisition, while new customers generate less than 10% of the total margin.
In this presentation that I've held at Meet Magento, I've focused my attention on the untapped opportunity of retention rate optimization, by using the RFM segmentation.
That helps eCommerce managers in 5 different ways:
1. Know your ideal customer profile
Why?
Because you segment them with RFM, you can understand the true lovers: survey them and ask their demographics, barriers and reasons to buy from your website
2. Better advertising costs
Why?
Because you understand who’s your ideal customer ans focus on acquiring more relevant customers with more relevant messages and products for them
3. Higher retention rate & customer lifetime value
Why?
Because you understand who to focus at, offer special prices & experiences to who matters and acquire more customers you actually want
4. More relevant products
Why?
Because you find the brands, products and categories that make your customers churn
5. Better customer service
Why?
Because you can understand who matters and provide priority support, better response rates or tailor-made return programmes
Cognitive biases in e commerce
Humans are so irrational.
Yes we are.
But how irrational and how can we determine and use the cognitive biases as eCommerce marketers?
See in this presentation:
The hidden power of micro-conversions - eCommday 2016
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Retention dark horse growth marketing conference
How retention rate affects the long-term growth
The deck of the presentation I've held at Growth Marketing Conference 2017
How to deliver sustainable growth for e commerce websites Digital Olympus
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
How & Why to Make Your Magento eCommerce Customer Centric
In this talk held at Meet Magento, Valentin Radu, CEO at Omniconvert points out to the hidden leverage of eCommerce growth: retention rate & lifetime value optimization + how to become customer-centric by using RFM segmentation.
More on https://www.omniconvert.com
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How to increase CLV & decrease CAC - Valentin Radu
How to increase CLV & decrease CAC - Valentin Radu
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15 tactics to increase Customer Lifetime Value in eCommerce
Customer Experience in eCommerce: Net Promoter Score
Customer Experience in eCommerce: Net Promoter Score
E commerce strategy during covid 19 downturn - B2C Growth Summit by GMC
E commerce strategy during covid 19 downturn - B2C Growth Summit by GMC
How To Web Valentin Radu - Lessons Learned in Getting Our Ideal Customers & K...
How To Web Valentin Radu - Lessons Learned in Getting Our Ideal Customers & K...
The king is dead! Long live the... God? Customer-centricity is becoming a must!
The king is dead! Long live the... God? Customer-centricity is becoming a must!
How customer experience will look in an ai driven era - innowave
How customer experience will look in an ai driven era - innowave
5 maladii ale magazinelor de comert electronic - Valentin Radu Gpec 2019
5 maladii ale magazinelor de comert electronic - Valentin Radu Gpec 2019
Cognitive biases & machine learning in eCommerce Optimization
Cognitive biases & machine learning in eCommerce Optimization
Customer Journey Optimization - GpEC Summit 2018 Presentation
Customer Journey Optimization - GpEC Summit 2018 Presentation
What's being hidden in your Magento - MeetMagento Cluj 2018
What's being hidden in your Magento - MeetMagento Cluj 2018
The hidden power of micro-conversions - eCommday 2016
The hidden power of micro-conversions - eCommday 2016
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How to deliver sustainable growth for e commerce websites Digital Olympus
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How & Why to Make Your Magento eCommerce Customer Centric
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This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
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Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
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Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
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