Glen, Smith & Glen Development is spearheading green building practices in its residential and commercial development projects in Las Vegas. The firm intends to construct buildings that are LEED certified by the US Green Building Council. This will involve using renewable materials and energy-saving features to create higher quality and more sustainable buildings. The firm is also introducing a "cold dark shell" approach where tenants purchase empty building shells from the developer and complete the interior build-out, allowing them to also pursue LEED certification. Coca-Cola reported reductions in its environmental impact measures for 2005, including 5% lower energy use, 4% lower water use, 3% lower solid waste generation, and a 3% increase in recycling. The company focused on

1. Fall 2006 • Volume 1 • Number 2 A marketing trade publication bringing business and the environmental community together
African
Americans’
Environmental
Priority
mainstreammegabenefits,targetedmarketing
Marketing — Get Ready, Get Noticed, Get Results.
4 2 5 7

2. 2 Fall • 2006
Mainstream....this changes everything63289.B Marketing Zone Ad #2 BW
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and a Business Class any business can afford. Book at airtran.com, where you’ll
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Where is it written that there’s only
one model for saving the earth.
Mainstream collaboration would be
neighborhood activists, certified ar-
borists and corporations sharing the
same initiatives. Main-
stream “thinking”
can help us to
target women,
teenagers,
Latinos,
Catholics,
the rich
and the
under-
served.
Why not?
Main-
stream
awareness
happens when
healthcare, water
quality and parks
get bi-partisan support in
the legislature and discussed at the
proverbial watercolor.
Without question we want to en-
courage the highest priority and
performance standards for safe-
guarding our air, water and land.
And yet we’ve succeeded in making
the journey completely polarizing
and largely elitist with mind-numb-
ing industry jargon and a mentality
of “we’ve always done it this way”.
Whether we adopt ethanol fuel to
decrease our dependence on foreign
oil or we pass regulations to encour-
age environmental manufacturing
the scope of the problem cries out
for industry, elected leaders and
soccer moms to find “common
ground”.
New Partners, New
Solutions
The reality is that Americans expect
a very specific standard of living.
The question is can we “accommo-
date our American standard of living
and protect the environment”? Today
corporations are taking a hard look at
ways they can increase their environ-
mental “citizenship” and the next step
is to encourage meaningful dialogue
with the conservation commu-
nity. Together, we might
even communicate
more effectively
with larger audi-
ences. We have
a much better
chance of
influenc-
ing For-
tune 500’s,
commercial
developers,
and industrial
manufacturers
when we can
leverage their robust
resources and open the
door to new solutions.
Challenging old, outdated stereotypes
includes the perception that African-
Americans ignore the environment to
concentrate on more pressing urban
issues like jobs, housing and crime.
All evidence to the contrary. In 2006,
African Americans have created their
own “holistic” model for finding
environmental solutions. The question
is, “is the established environmental
community prepared to leverage this
unique resource”?
In 2003, Baton Rouge’s Southern Uni-
versity was the site of the first National
Urban and Community Forestry Edu-
cation and Outreach Conference for
Minority and Underserved Communi-
ties. “We hoped to attract 200 forestry
and environmental professionals, and
we stopped counting at 400,” according
to Rodney Stone conference co-chair.
That’s what happens when old ideas
are turned on their ear. We can only
imagine the wealth of resources and
leadership interested in saving the
planet. Our job is to find innovative
ways to “welcome them to the party”.
Mainstream. Part of the solutions to our
environmental challenges is using every
opportunity to make it mainstream.
What about a billboard in Times Square,
a 10-page spread in Sports Illustrated,
and discussions in synagogues and
parishes everywhere?
By Charlotte King
“...we can
leverage
their robust resources and
open the door to new
solu-

3. 3
Break the rules
(Las Vegas) – In an environmentally conscious move that sets Glen, Smith &
Glen Development apart from many other companies, the firm has dedicated
itself to following the “green building” philosophy. The Las Vegas-based firm
specializing in residential and commercial projects now joins the ranks of other
respected developers in the city by employing green building principles in
future projects whenever feasible.
With forthcoming office parks and mixed-use developments, GSG intends to
construct buildings certified by the United States Green Building Council (US-
GBC), and then provide owners and tenants the same opportunity for qualifica-
tion. Certification is based on the LEED (Leadership in Energy and Environ-
mental Design) Green Building Rating System®, a voluntary, consensus-based
national standard for developing high-performance, sustainable buildings.
“Green building is the next step toward creating a better product, and our com-
pany is committed to offering high-quality office parks, retail stores and homes
with renewable materials and energy-saving features,” said GSG Principal
Kenneth Smith. “Economically, it is a better option for owners and tenants, and
environmentally, it is a better choice for the community.”
GSG is introducing the concept of the “cold dark shell” (CDS) to tenants. In
this approach, the developer constructs an empty building, or “shell,” while the
tenant purchases the space and builds the interior, including energy and water
systems. GSG ensures that the “shell” is LEED-certified before handing it over
to the tenant, who may choose to continue pursuing certification and receive
silver, gold or platinum status by the USGBC.
For more information, the firm’s Web site can be accessed at www.gsgdevelopment.net.
buildingprojects
Glen, Smith & Glen Development Spearheads
GreenCalendar of Events
October 11-13, 2006
“Trees… at the Core of Urban Development”, The 7thCanadian Urban Forest
Conference Loews Le Concorde Hotel in Quebec City. The conference in-
cludes two days of lectures and discussions, a half day of workshops and a half
day of field excursions. Lectures and discussions:
1) planning tools for urban forestry;
2) urban development;
3) trees at the core of construction projects; and
4) trees and climatic changes.
Who Should Attend
Conference is intended for those responsible for municipal green spaces,
landscape architects, developers, biologists, forestry engineers, arboricultur-
ists, students in these fields as well as forestry specialists interested in the
health of trees in urban environments. Lectures will be given in French and
English and a simultaneous translation service will be available.
For all questions regarding the conference and registration, contact:
Guy Bussières (Coordonator)
Faculté de foresterie et de géomatique
Pavillon Abitibi-Price, Université Laval
Québec (Québec) Canada G1K 7P4
Phone:(418) 656-2131 poste 8836
Fax: (418) 656-3177
Email: 7.CCFU@ffg.ulaval.ca
Web: www.7ccfu.ca
October 17-18, 2006
IAA Annual Conference and Trade Show at the Holiday Inn in Tinley Park, IL.
For more information:
April Toney, Executive Director
Illinois Arborist Association
P.O. Box 860, Antioch, IL. 60002
Phone: 877-617-8887
Fax: 262-857-6677
Web: www.illinoisarborist.org
Jeffrey L. Monty
Fondation canadienne de l’arbre
Phone:(613) 567-5545 poste 224
Fax: (613) 567 -5270
Email: jmonty@treecanada.ca
Web: www.tcf-fca.ca
Fall • 2006

4. 4 Fall • 2006
Business solutions, big & bigger
Atlanta, June 15, 2006 - The Coca-Cola Company to-
day announced a fourth year of reductions in energy
use, water use and solid waste generation, while it
continued to increase its recycling rates.
The 2005 Environmental Performance Mea-
sures Report, released in conjunction with an ex-
panded environmental Web site, indicated progress
in the four key areas of focus for the Company in
environmental performance:
• 5 percent reduction in the energy
use ratio (the amount of energy
used per liter of product pro-
duced)
• 4 percent reduction in the water
use ratio (the amount of water
needed to produce a liter of prod-
uct)
• 3 percent reduction in the solid
waste ratio (the amount of waste
generated per liter of product
produced)
• 3 percent increase in recycling
within plants
“The progress we made in our
environmental performance in 2005
is another real indicator that our
management programs and standards
are continuing to pay dividends to our
Company and the world around us,”
said Jeff Seabright, Vice President for
Environment and Water Resources.
“As a beverage company, we focus our
environmental efforts on the areas
where we have the greatest impact, and
therefore can do the most good. These include our
use of water and energy, and our efforts to maximize
recycling and reduce solid waste.”
The Environmental Performance Measures
Report reflects data gathered from 741 beverage
production plants around the world. These plants
were responsible for 90 percent of the Coca-Cola
system’s sales volume in 2005.
“The numbers in this report are strong
evidence of Coca-Cola’s commitment to envi-
ronmental sustainability,” said Glenn T. Prickett,
Senior Vice President of Conservation Interna-
tional. “Steady gains in water use ratios, adoption
of climate friendly technologies, and increases in
energy efficiency and recycling show that Coca-Cola
understands how important protecting the environ-
ment is to its success as a business. Conservation
International looks forward to continuing our work
with Coke to build on these results.”
Greater Energy Efficiency Helps Reduce
Climate Impact
The Coca-Cola beverage system’s largest consump-
tion of energy comes from manufacturing pro-
cesses, the operation of a fleet of vehicles, and the
operation of the vending machines and coolers that
keep products cold.
In 2005, the Coca-Cola system reduced its
energy use ratio by 5 percent through such innova-
tions as the introduction of more energy-efficient
coolers.
In addition, the Company advanced further to-
ward the elimination of hydroflourocarbons (HFCs)
as a refrigerant. Currently, some 4,000 coolers are
using alternative coolants that have negligible en-
vironmental impacts. To hasten these next-genera-
tion refrigerants to market, The Coca-Cola Com-
pany has partnered with Unilever and McDonald’s
to found “Refrigerants Naturally,” which in 2005
was recognized by the United Nations Commission
for Sustainable Development as a Public Private
Partnership for Sustainable Development.
Water: Making Every Drop Count
Water is used for essential manufacturing processes
in producing beverages.
In 2005, the water use ratio was reduced by 4 per-
cent throughout the Coca-Cola system. On average,
Coca-Cola plants used 2.6 liters of water to make
one liter of beverage, as compared to 2.72 liters in
2004 and 2.90 liters in 2003.
The Company completed comprehensive as-
sessments of water risks facing 811 bottling plants
worldwide, along with their host communities.
These assessments enable data-driven decisions
about water stewardship priorities.
The Company and its bottling partners are
also conducting a growing number of projects to
help protect local watersheds and the communities
and livelihoods that depend on them. In 2005, the
Company worked with the Emory Global Center for
Safe Water, Millennium Water Alliance, the United
Nations Foundation, UNICEF, U.S. Centers for
Disease Control and Prevention, the Wallace Genetic
Foundation and others to found the Global Water
Challenge. This unique partnership aims to support
projects that provide safe drinking water, sanitation
and hygiene education in the developing world.
In India, The Coca-Cola Company has installed
220 rainwater harvesting structures spread across 17
states. The collected water is used for ancillary plant
functions and for recharging aquifers, allowing the
Company to renew and return a substantial amount
of the groundwater to groundwater systems.
Using Less and Reusing More
Approximately 98 percent of solid
waste from the Coca-Cola system is
generated during the bottling process
and includes materials such as empty
ingredient containers, glass or plastic
from damaged bottles, and wood from
damaged pallets.
In 2005, manufacturing opera-
tions covered by the report generated,
on average, 11.27 grams of solid waste
per liter of product, a 3 percent reduc-
tion over 2004.
The system reused or recycled 78
percent of all solid waste produced in
the manufacturing operations covered
by the report, up from 76 percent in
2004. Extrapolating from the data,
the improvements in solid waste and
recycling ratios suggest that the Coca-
Cola system generated 33 kilotons less
waste for disposal from manufacturing
operations in 2005 than in 2004.
Other waste and raw materials reduction
highlights include:
• In 2005, the system’s use of lightweight “Ultra
Glass” contour bottles allowed it to reduce glass
use by 52,000 tons globally – a CO2 reduction
equivalent to planting 8,000 acres of trees.
• Packaging innovation also allowed the Coca-
Cola system to reduce global use of polyethylene
terephtalate (PET) plastic by over 10,000 tons,
the equivalent savings of nearly 400 million 20-
ounce Coca-Cola bottles.
• The Company and its bottling partners con-
tinued to invest millions of dollars to advance
environmentally and economically viable
recycling technologies, including the use of
recycled-content PET in some 20 countries
around the world.
“We are proud of the progress we’ve made,
but we know that we can continue to do better,”
Seabright said. “Through our commitment to
transparency and timely reporting, coupled with
innovative partnerships that reach across traditional
lines, we expect to continue to improve day by day
and year by year.”
The Coca-Cola Company is the world’s largest
beverage company. Through the world’s largest
beverage distribution system, consumers in more
than 200 countries consume the Company’s
beverages at a rate exceeding 1 billion servings each
day. The Environmental Performance Measures
Report and the revamped environmental Web site
are available at www.coca-cola.com/citizenship/
environmental_report.html.
2005 Environmental Report Chronicles Greater Efficiencies in Water and Energy Use, Increased Recycling
“We are proud
of the progress
we’ve made, but
we know that
we can continue
to do better,”
Posts Continued Progress on Environmental Performance

5. Fall • 2006 5
Volunteers
Care for the Environment
Travel around the coun-
try to the cities where
ING has offices, and
you’ll see ING employees
volunteering in the parks
and along the beaches.
You’ll also find them
partnering with local
schools and non-profit
organizations to support
environmental clean-up
and beautification
projects.
For ING, a
globalfinancial
services firm,
financial
literacy is
the primary
focus for
corporate
giving.
However, ING
provides both fi-
nancial and volun-
teer support to envi-
ronmental organizations
that help strengthen the
communities where ING
employees live and work.
INGsponsors
volunteerteamsat10U.S.
locationsthroughapro-
gramcalledINGCommu-
nityPartners.Eachteam
plansvolunteeractivities
fortheiremployees,and
manylocationsfindthat
environmentalprojects
areamongtheirmost
popularevents.Here’sa
sampleofrecentprojects
inwhichINGemployees
haveparticipated.
Hartford employees
clean up school grounds
and local parks
ING’s Hartford
office has formed a
partnership with the
Maria Sanchez Elemen-
tary School located in
a financially depressed
area about a mile from
the Hartford campus.
More than 100 ING em-
ployees have participated
in school beautification
projects that involved
weeding, mulching,
picking up trash, plant-
ing flowers and grass,
trimming bushes and
building park benches.
Hartford employ-
ees also volunteer with
Knox Parks Foundation,
a public/private part-
nership that works with
businesses, individuals
and government agencies
People + ideas = innovation
non-profit environmental
organization dedicated to
keeping Southern Cali-
fornia coastal waters safe,
healthy and clean. The
beach clean-up brought
together employees who
rarely see one another dur-
ing the work day, as well as
their spouses and children,
making it an exceptional
team-building event.
The first beach
clean-up in May
2005 was so
successful that
the campus vol-
unteered again
in September,
filling trash
bags with paper,
cigarette butts,
cans, bottles and
other items left
behind by beach-
goers. By beautifying
local beaches, ING helps
give beach lovers a clean
and fun place to enjoy the
California sun.
Atlanta leaders and
employees volunteer
together at The Bridge
In April 2005, several
ING executives and more
than 40 Atlanta ING
employees helped build
picnic tables, park benches
and cedar planter boxes
with kids from The Bridge,
an organization that works
with troubled youth and
their families. The ING
volunteers partnered
with professional athletes
through a program called
“Athletes Helping Youth.”
Rochelle Jackson, an
Atlanta ING employee,
summed up the attitude of
many of the participants
when she said, “It’s impor-
tant for ING to be involved
in the community because
our employees come from
all areas of Atlanta and are
impacted by what ING does
within the community. I
am very proud when I see
that ING is part of projects
like The Bridge, knowing
that I work for a company
that cares.”
to build greener and more
beautiful communities.
The Foundation provides
training on horticultural
skills and sponsors com-
munity gardens where
people can grow veg-
etables, fruits, herbs and
flowers. ING employees
have volunteered for local
park clean-ups through
the Foundation’s Adopt-a-
Park program.
Denver employees sup-
port Outdoor Colorado
The Denver ING office
has a long history of in-
volvement with Volunteers
for Outdoor Colorado, a
non-profit organization
that engages thousands
of volunteers in building
trails, planting trees and
restoring natural habitats
to preserve Colorado’s
public lands.
In April 2006, enthu-
siastic Denver employees
helped plant more then
5,000 trees, bushes, small
shrubs and plants in an
area that had recently
been designated as a new
state park. The volunteers
worked with landscapers
and plant biologists from
Colorado State University
and park rangers to plant
and prepare the park for
Earth Day activities. Closer
to home, ING volunteers
also participated in a
clean-up project at a park
located a few blocks from
the office.
El Segundo employees
adopt a beach
More than 50 volun-
teers participated in a local
beach clean-up in partner-
ship with Heal the Bay, a
For more information, visit
www.ing.com or contact:
ING US Financial Services
Caroline Campbell,
212-309-5931, caroline.
campbell@us.ing.com
There is an increasing consensus that climate change is linked to the con-
sumption of carbon based fuels and that action is required now to avoid further
increases in carbon emissions as the global demand for energy increases.
As a global energy company, providing around 2% of the world’s primary
energy, we have a responsibility to help the world meet its increasing demand
for energy in a sustainable way, taking precautionary action to address the threat
of climate change.
In 2005 we launched BP Alternative Energy, a business that plans to invest
$8 billion over the next ten years to produce electricity from low carbon sources
- solar, wind, hydrogen and natural gas. Our goal is to build a profitable, global
and market leading low-carbon power business by 2015. By this date, we esti-
mate that this will help to reduce forecast greenhouse gas (GHG) emissions by 24
million tons a year – equivalent to taking 6 million average UK cars off the road.
2005 in summary
Our efforts to promote a better understanding of climate change and to
control GHG emissions continued on several other fronts. This year we:
• Made progress towards more sustainable transport, by developing alternative
fuel and lubricant products that enable customers to limit their emissions
• Sustained voluntary efforts to minimize our own greenhouse gas (GHG)
emissions through energy efficiency projects in our operations
• Continued to promote global solutions for climate change by advocating
prudent but progressive policy development
• Continued to support research into technological solutions to curb emissions
• Remained active in the debate to encourage development of prudent policy
frameworks
• Took steps to raise consumers’ awareness of their opportunities to address
climate change
Attestation note
The information report here is part of the information reviewed and reported on by
Ernst & Young as part of BP’s 2005 sustainability reporting.
For more information and to access BP’s Sustainability Report, visit: www.bp.com
“As a global
energy company,
we believe we can
play a major part
in finding and
implementing
solutions to one
of the greatest
challenges of
this century”
BP Global
Energy
BP Alternative
“I work
for a company
that cares.”
Rochelle Jackson,
an Atlanta ING employee

6. 4.75"
7.5"
WHERE DIVERSITY IS PART
OF THE ARCHITECTURE.
At the Marquis, a corporate commitment
to diversity leadership exemplifies our
principles. Each person here is treated
with the highest standards at a hotel that
is a cornerstone to Atlanta, one of the
world’s vibrant cosmopolitan centers.
Yes, we take pride in the luxury of
our accommodations, the convenience
of our location, but we are only truly
satisfied when we have successfully
built that unique experience that only
diversity achieves. It’s what we do best.
IT’S THE MARRIOTT WAYSM
Marriott International
Top 50 Companies for Diversity
Diversity Inc. Magazine
Top Employers for the Class of 2006
Black Collegian Magazine
2006 Ronald E. Harrison Award
International Franchise Association
30 Best Companies for Executive Women
The National Association for
Female Executives
Top 40 Companies for Hispanics
Hispanic Business Magazine
30 Best Companies for Diversity
Black Enterprise Magazine
Atlanta Marriott Marquis
Atlanta, Georgia
404-521-0000
www.atlantamarquis.com
© 2006 Marriott International, Inc.
6 Fall • 2006
Tropics Foundation Receives Donation From
Weyerhaeuser Company Foundation
Atlanta, Sept. 29, 2005 —The Tropics Foundation received donation of
two tracts of land in Chile from the Weyerhaeuser Company Foundation
that will allow it to strengthen its support of sustainable rural development
and conservation of the environment in the American tropics. Value of
the land, which will be sold, is estimated at $1.5 million. Rullie Harris,
a Weyerhaeuser government affairs manager and advisor to the
Weyerhaeuser Company Foundation, formally presents the donation
Thursday, Sept. 29, in Atlanta during a meeting of the Tropics Foundation.
The Tropics Foundation was created in 1999 to support the work of the
Tropical Agricultural Research and Higher Education Center (CATIE), a
regional center that works in 13 countries in Latin America and the Carib-
bean to alleviate rural poverty and protect biodiversity.
“The gift of these lands located in the lake district of southern
Chile comes at a crucial time for the Tropics Foundation,” said Tom Miller,
president of the Tropics Foundation Board of Directors. “We are beginning
an initiative to foster alliances between CATIE and U.S.
agribusinesses, educational institutions and scientific research centers with
the objective of advocating and implementing the values of sustainably
managing and using natural resources,” says Miller.
BasedinTurrialba,CostaRica,CATIE(Spanishacronympronounced
Kah’-Tee-Eh)hastheoldestgraduateschoolinLatinAmerica,createdin1943.
It’smaster’sanddoctoralstudents,fromLatinAmerica,theUnitedStatesand
Europecarryoutresearchrelatedtorealproblemsintheruraltropics.
The international faculty manages projects with a wide range of
institutional partners in areas such as global change, forests and biodiversity,
small eco-enterprises, watershed management, environmental management
of livestock farms, plant genetic resources, and improvement in quality,
productivity and environmental friendliness of crops such as coffee, cacao,
bananas and vegetables.
Focus is always on a people-centered sustainable rural development.
More than 100,000 rural people have benefited from CATIE’s research and
development projects in the past decade, according to Pedro Ferreira, the
center’s director general. “This gift to the Tropics Foundation significantly
multiplies what CATIE can do in the region,” says Ferreira.
More information on CATIE is available at www.catie.ac.cr or by calling
011-506-556-6081. For information on the Tropics Foundation, please contact
HollyBeth Anderson at 1.800.913.5340.
Governor Barbour Apppoints Yowell to
Women’s Commission on Status
(Jackson, Miss.)—Governor Haley Barbour today announced the appoint-
ment of Donna Yowell, of Madison, to the Women’s Commission on Status.
This commission studies and makes recommendations to the Governor and
Legislature regarding issues affecting the status of women in our state. Such
issues include education, employment, health, and other socioeconomic
factors that influence potential opportunity and status in Mississippi’s legal,
economic, social, and political environment.
“Donna is well-qualified to serve on this commission,” Governor
Barbour said. “She has worked extensively in the area of promoting women
awareness and achievement, and I believe she will serve the citizens of
Mississippi well.”
YowellisexecutivedirectoroftheMississippiUrbanForestCounciland
hasworkedover25yearshelpingtocreatebettercommunitiesbyaddress-
ingconservationandenvironmentalissues.Sheservedasamemberofthe
NationalUrbanandCommunityForestAdvisoryCouncilandchairedthe
educationcommitteeoftheNationalAssociationofFloodplainManagers.
FounderoftheNatureSchool,anationallyrecognizededucationcenter,Yowell
isalsoresponsiblefordevelopingthegardensattheGovernor’sMansionand
promotinggardeningaroundthestate.
For more information: www.msurbanforest.com or by calling (601)856-1666.
Watercooler chit chat
What’s Coming Up
In our Next Edition of
MarketingZone
Southface Hosts 2007 Greenprints
Learn about the Greenprints Conference and Tradeshow featuring educa-
tional tracks on residential, commercial and community design and develop-
ment. The conference also features a “green” tradeshow showcasing the latest
green building products and services, as well as hands-on learning opportunities
and an alternative fuel vehicle show.
Greenprints remains the Southeast region’s most thought-provoking forum
on sustainable communities featuring, policy makers, building owners and con-
cerned citizens to explore better ways to link planning, architecture, construc-
tion and the use of natural resources.
How The Trust for Public Land Leverages
Collaborations to Achieve Meaningful Conservation
The Trust for Public Land (TPL) is a national, nonprofit, land conserva-
tion organization that conserves land for people to enjoy as parks, community
gardens, historic sites, rural lands, and other natural places, ensuring livable
communities for generations to come.
TPLreleasesnewstudybyTPL’sCenterforCityParkExcellence(CCPE),the
nation’sleadingsourceofdataabouturbanparksystems.TheCCPEreleasesnew
numbersannually.TheresultsareavailableontheWebatwww.tpl.org/cityparkfacts.
How Business Does Green
More examples of corporate commitments to environmental practices,
community volunteering and sustainability. Deadline: September 30, 2006.
Article submissions can be forwarded to: Charlottewriter@earthlink.net or by
calling (770) 506-0065

7. General Awareness
Throughout African American neighborhoods,
social organizations and established leadership
circles, environmental awareness looks very different
than other communities. In fact, according to Iantha
Gantt-Wright, Director of Diversity Programs, Na-
tional Parks Conservation Association, “rather than
using words such as environment and conservation,
more often people of color use terms such as creation,
nature, earth, universe, earth-saving and people-
saving,.. to describe or define the natural world.”
Because many African Americans live in urban
centers, it is highly common for these communities
to use terms such as “neighborhood beautification or
improvement” as a way
to reference concern
for trees, litter or any
form of pollution.
Comprehensive
data and history of
African American
commitment to the
environment can be
found on several web-
sites developed and
managed by African Americans (see our resources
for a complete listing). One of the best is the Minority
Environmental Leadership Development Initiative
– MELDI. This site was developed by Dr. Dorceta
Taylor, Program Director for MELDI and a professor
from the University of Michigan, School of Natural
Resources and Environment, has chronicled the con-
tributions of African Americans in an effort to further
encourage cross-industry support and interaction.
Dr. Taylor believes that “we have to move past justify-
ing our commitment to the environment and look for
increasing opportunities to collaborate and develop
environmental solutions.” Her findings include:
• In the contemporary environmental movement
African Americans have been at the forefront of
mobilizations in minority communities playing
critical roles in commissioning the first two
studies of race and exposure to toxic waste (U.S.
GAO study in 1983 and the UCC study, “Toxic Waste
and Race” in 1987).
• Increasing numbers of African Americans use
parks and open spaces and travel to national
parks and forests.
• African Americans hold key positions in major
environmental organizations including the
National Wildlife Federation, the U.S. Forest
Service and the Student Conservation Associa-
tion. Until his retirement in 2001, the head
of the National Park Service was an African
American, Robert G. Stanton.
• African Americans have also included in their
environmentalism the larger context of the
Diaspora. Hence their discourse and activism
links the experiences of blacks in America with
that of blacks and other people of color from
around the world like Nobel Prize winner, Dr.
Wangari Maathai.
When Dr.Wangari Maathai received a Nobel Peace Prize in 2004 for using ecology and conservation to
encourage social reform in her native Kenya and throughout Africa, it created a pride that was felt through-
out the African American community. With feature articles in mainstream African American publications
like Essence Magazine, Diversity Inc. and hundreds of other community newspapers, this award was further
evidence of the targeted environmental awareness in the African American community.
Within the environmental industry, it has been widely discussed and asserted that “African Americans
have little awareness and have demonstrated limited support for the environment.” Attend almost any en-
vironmental meeting or conference of large-scale environmental organizations and the absence of people
of color is staggering. To encourage broader support for environmental causes requires an understanding of
how to attract key audiences and achieve greater participation that reflects America’s burgeoning diversity.
The better question may not be “are African Americans committed to the environment but rather, what are
the strategies to effectively engage this population and leverage their considerable leadership resources and
vested interested in the future of environmental policies.”
Without looking too far or using heroic research measures, African American awareness, expertise, and
leadership reaches from parks conservation, to academic research, to science and industry. African-Amer-
icans represent approximately 13% of the national population and most evidence points to a participation
level that represents the key interest of their community but dispersed in hundreds of industries including
healthcare, science/research, energy, governmental, business, legislative, academia and green-related in-
dustries. Fundamentally, the environmental “payoff” to a greener America is first understanding the robust
complexity of how African Americans express their environmental interests.
This interest falls into four primary areas:
• General Awareness
• Healthcare
• Economic & Business
Development
• Environmental Justice
According to a 1993
national survey, ten percent
of African Americans and
whites belonged to an
environmental group. In
2000, nine percent of whites
and eight percent of Afri-
can Americans belonged to
an environmental group.
However, rather than joining traditional environmental organizations such as the Sierra Club or the World
Wildlife Fund, African Americans frequently form their own groups and mobilize on a grassroots level.”
Dr. Paul Mohai, associate professor at the University of Michigan’s School of Natural Resources and En-
vironment, asserts in his study, “Dispelling Old Myths: African American Concern for the Environment”.
Fall • 2006 7
Truth or Consequences
africanamericans’environmental priority: mega benefits, targeted marketing
By Charlotte King
African American Demographics
Total population: 36.6 million 12.9% of the total population
Source: The U.S. Census Bureau 2004
African American consumer spending represents $656 Billion
Source: The Department of Commerce’s Consumer Expenditure Survey
9.8% of Minority Business i.e. Administrative Support, Waste
Management, and Remediation Services, 8.8% are in construction
Source: The U.S. Depart of Commerce Minority Business Development Agency (MBDA)
2.6 million black military veterans in the United States in 2000. There
are about 41,000 employed black physicians, 91,000 engineers, and
43,000 lawyers.
Source: The Congressional Black Caucus Foundation
Dr. Dorceta Taylor
“ African Americans
are as likely as white
Americans to belong to
environmental groups.”
Dr. Paul Mohai

8. The Keeping it Wild Story
By Frank Peterman, Atlanta, Georgia
The Keeping it Wild Program grew out of a chal-
lenge and an opportunity. In 2004 the Wilderness
Society published, “Why Wilderness? What the last
remaining wild lands of the Southern Appalachians
mean to the people of the Southeast.” In it, Kathryn
Kolb’s photography cap-
tures the luminous beauty
of wild and scenic natural
gems still standing in the
Southeast. A renowned
nature photographer from
the Atlanta area, Kath-
ryn’s work was commis-
sioned by the Wilderness
Society to draw attention
to the need for protecting
the remaining wildlands
and old growth forests in
the Southeast. With the
completion of the book
rose the challenge of getting it into the hands of the
public. The urgency to distribute it, coupled with
a need to involve African Americans and urban
citizens in the protection of wildlands and forests,
presented an opportunity for an innovative way to
accomplish both goals.
The mission of Keeping it Wild is to “bring to-
gether diverse groups and individuals from across
the Southeast to learn more about the valuable wild
lands of our region, and establish and strengthen
strategies for working together to preserve them”.
Two Showcase Events
A diverse group of approximately 150 people at-
tended the opening reception Photographic Exhibit
at Atlanta’s Fernbank Museum and, according to
museum records, nearly 95,000 people passed
through the exhibit during the three-month show-
ing. Many people attracted to the exhibit said they
had never been to an “environmental” event before.
They described the photographs as being eloquent,
as if “the trees do the talking.”
Keeping It Wild also produced a seminar series
at Spelman College and Emory University featuring
presentations by national scholars on topics related
to research on the historical and contemporary
experience of African Americans, wilderness, and
land conservation. Approximately 400 students
and members of the public have attended academic
presentations of topics including, “Dispelling Old
Myths: African American Concern for the Envi-
ronment,” by University of Michigan Professor
Paul Mohai, and “This Land is Your Land: African
Americans and the Environment. Two Years of
Contemporary Interviews with African Americans
about their relationship with the Natural Environ-
ment,” by Clark University (Worcester, MA) doctor-
al candidate and Canon
National Parks Science
Scholar, Carolyn Finney.
8 Fall • 2006
It Takes A Village
African Americans’ Environmental Priority
Economic & Business Development
Corporate Environmental Risk Management (C.E.R.M.)
African Americans are well represented in all of the technical support services for environmental
professions and contracting. The Atlanta-based company, Corporate Environmental Risk
Management (C.E.R.M.) is best known for providing technical competence and project management
support for regulatory compliance, emergency response, hazardous materials investigations,
remediation and design, environmental planning, and extensive experience in environmental due
diligence, which assists clients in allocating risk. “As Managing Director of C.E.R.M., and 20 -year
environmental professional, our commitment is to find ways to leverage both our business expertise
and improve the quality of life in our community. Hurricane Katrina has produced environmental
challenges for decades to come. As African American environmentalist professionals, we can
leverage our expertise to insure the due diligence required for the New Orleans community,”
Al Edwards, C.E.R.M. Some of their signature projects include:
• Hartsfield Jackson Atlanta International Airport Environmental Impact Statement for 5th Runway
• Atlantic Station Brownfield’s Redevelopment, Atlanta, GA
• Alabama State Port Authority, Compliance Status Report, Mobile, AL
• GMAC Commercial Mortgage, Inc. Environmental Management Program, Continental U.S.
• Eisenhower Parkway Environmental Impact Statement, Macon, GA
Slade Land Use, Environmental and Transportation Planning
Slade Land Use, Environmental and Transportation Planning, LLC (Slade L.E.T. Planning)
based in Birmingham, Alabama, provides legal, planning and transportation consulting for its
clients. L’Tryce Slade, MRP, JD, started the firm, “to offer expertise in understanding the complex
interactions between issues of land use, environmental and transportation planning, and the law.”
The firm provides assistance to various municipalities in the development of master, comprehensive,
sketch and visioning plans. Slade L.E.T. Planning also assists law firms in the craft and design of cases
regarding environmental matters and develops the evaluation and completion of Brownfield projects.
The African-American owned company assists transportation consulting firms on access
management, socioeconomic data, and roadway classification projects. Slade L.E.T Planning can be
reached at Lslade@sladeletp.com or P.P. Box 2352, Birmingham, AL 35201.
National Minority Supplier Development Council (NMSDC)
Chartered in 1972 to provide increased corporate procurement and business opportunities for
minority businesses of all sizes, the NMSDC is an important trade association for minority-owned
businesses.
The NMSDC Network includes a National Office in New York and 39 regional councils across the
country. NMSDC and its 39 affiliates have provided resources, contracting and education related to
environmental business development. As a result African-American companies are positioned to
provide a wide range of environmental-related services to the Fortune 500, municipalities and
government agencies.
Keeping it Wild
“To express an effective voice for the
environment in this new century,thenational
environmental/conservation community must
embrace its African American partners,”
Frank Peterman

9. Fall • 2006 9
A fresh breath a day, keeps the Dr. away
African Americans’ Environmental Priority
Healthcare
African American Heart Surgeon Tracks
Environmental Links for Life-Threatening Diseases
According to cardiac thoracic surgeon, Dr. Michael Vincent Smith,
“many of us see lung cancer as one of the quintessential environmental
issues of our day – a disease that was considered rare in the 1930s is
now the number one cause of cancer deaths, killing one Georgian every
two hours.”
“Radon gas and asbestos exposure are commonly known causes for
non-tobacco related lung cancer deaths. There is data to suggest that
industrial exposure may be a significant risk factor for thermoelectric
power plant workers, dockyard workers and seaman. Additional studies
show higher lung cancer death rates in individuals residing near
petrochemical factories. With the incidence of lung cancer increasing
in non-smokers their is a need for further investigation of
non-tobacco related causes for this highly lethal disease, “ says
Michael Vincent Smith, MD, FACC, FACS, Medical and Scientific
Advisory Board, Lung Cancer Alliance.
• The number one cause of cancer deaths in women is lung cancer. Lung cancer was responsible for the
deaths of nearly 68,000 women across the United States in 2000. This is slightly less than the number of
deaths from breast cancer and colorectal cancers in women combined.
• Generally, African American men die from cancer at a much higher rate than any other ethnic group.
From 1992 through 1999 the overall cancer rate for African American males was 526.6 per
100,000, approximately 10% greater than the cancer incidence in white males. In
Atlanta, specifically, more African American men will die of lung cancer than
anywhere else in the United States.
Asthma: A Threat to African-American Health
According to leading healthcare professionals, African Americans
are disproportionately impacted by asthma. “Asthma is a growing
concern in this country, particularly in inner-city African Ameri-
can and Latino populations. Asthma is a chronic lung disease
characterized by episodes of airflow obstruction. In 1993, among
children and young adults, African Americans were three to four
times more likely than whites to be hospitalized for asthma, and
were four to six times more likely to die from asthma. A variety of
“triggers” may initiate or worsen an asthma attack, including viral
respiratory infections, exercise, and exposure to allergens or to
airway irritants such as tobacco smoke and certain environmental
pollutants.” excerpted from Black Heathcare.com, which address-
es the healthcare issues of African Americans.
Ongoing Heath Awareness
The National Medical Association (NMA) promotes the collective
interests of physicians and patients of African descent. We carry out this
mission by serving as the collective voice of physicians of African descent and
as a leading force for parity in medicine, elimination of health disparities, and
promotion of optimal health. Included in their work are a review of toxic substances
and their environmental impact.
Maryland’s Poor, African American Communities Suffer Disproportionate Cancer
Risk from Air Pollution
Maryland communities that are poor and predominately African American incur a disproportionate cancer
risk from ambient exposure to airborne toxins, according to researchers from the Johns Hopkins Bloomberg
School of Public Health. Their study revealed that among Maryland census tracts, the poorer the community
and the higher the proportion of African Americans, the greater the residents’ cancer risk from air toxics.
Further, the researchers were able to identify the sources underlying inequities. Both traffic and area sources
(e.g., dry cleaners and gas stations) were primarily responsible, in contrast to point sources (e.g., power
plants, heavy industry) and non-road mobile sources (e.g., construction, farm vehicles and airplanes), which
were more evenly distributed across Maryland’s economic and racial strata. The study was published in the
June 2005 issue of Environmental Health Perspectives.
“The inequity in risk from air toxins shown by this study represents yet another public health strike against
that segment of Maryland’s population that can least afford it,” said Benjamin Apelberg, MHS, lead author of
the study and formerly a graduate student in the Bloomberg School’s Department of Epidemiology.
The study results suggest that low-income, African American communities are more likely to be located
near busy roadways. In contrast, the researchers observed that cancer risk from large industrial point sources
was more evenly distributed across economic and racial strata.
Environmental
Justice&Legislation
African Americans and
Power Plant Pollution
By The Black Leadership Forum (excerpted)
Sincethesummerof2000,theBlackLeadership
Forum (BLF) has included Climate Change as
a significant policy issue of concern to the
African American leadership. Last year, Dr.
Yvonne Scruggs-Leftwich attended the Climate
Justice Summit and UN Climate Conference at
The Hague and organized a delegation to the UN
World Conference on Racism. BLF sponsored an
international forum in Durban, South Africa
addressing air quality issues impacting the African
American community, including climate change.
TheSouthernOrganizingCommitteeforEconomic
andSocialJustice(SOC),undertheleadershipof
ConnieTucker,theSOChasservedastheanchorforthe
AfricanAmericanenvironmentaljusticenetwork.SOC
wasinthevanguardpromotingcommunityempower-
ment,capacitybuildingandgrassrootsorganizing,
particularlyintheSouth.
Issues include air and water
pollution, waste disposal, facility
siting, lead exposure, worker
safety, housing, com-
munity organizing and
environmental justice.
The Georgia
Coalition for the
Peoples’ Agenda
(GCPA) is an
advocacy orga-
nization that
includes all of
the major Civil
Rights/Human
Rights/Peace &
Justice organiza-
tions around the
state of Georgia.
Dr. Joseph Lowery
is the convener of this
coalition.
Clear the Air is a joint
project of three leading air
quality groups: The Clean Air Task
Force, National Environmental Trust
and U.S. PIRG Education Fund.
The African American community, including
environmental justice advocates, is perceived as less
influential when it comes to environmental
issues. Mainstream organizations are often reluctant
to collaborate, share, acknowledge and integrate
the perspectives of People of Color. That all par-
ties would benefit from such collaboration is clear.
The current collaboration (of the four organizations
mentioned above) is unique and timely because it
seeks to leverage the collective strength of three
influential networks to build an equilateral triangle
that includes traditional civil rights, environmental
justice and mainstream environmental perspectives.
At first glance, air pollution generally and power
plant pollution specifically, would not seem to
rank among the highest priorities for African
Dr. Michael Vincent Smith
African Americans
were three to four times
more likely
than whites to be hospitalized
for asthma, and were four to
six times more likely to
die from asthma.
continued next page

10. 10 Fall • 2006
Problems Too Big to Ignore
African Americans’ Environmental Priority
Related linksAmericans. However, African Americans are
disproportionately affected by power plant
emissions because we are concentrated in large
urban centers, suffer high rates of asthma and share
a historical bond with the developing world where
climate change threatens already weak and
overburdened economies. From this perspective,
power plant cleanup is elevated on the long list of
social justice imperatives.
The risks:
• The air in African American communities
violates air quality standards. In 2002, 71%
of African Americans lived in counties that
violate federal air pollution standards.
• 68% of African Americans live within 30 miles
of a coal-fired power plant – the distance within
which the maximum effects of the smokestack
plume are expected to occur. By comparison,
about 56% of the white population lives within
30 miles of a coal-fired power plant.
• African Americans account for 17% of the
people living within five miles of a power plant
waste site.
• In a comparison of 86 cities in the U.S.,
researchers founds that infants who lived in a
highly polluted city during the first two months
of life had a higher mortality rate than infants
living in the city with the cleanest air. High
particulate matter levels markedly increased
the risk of SIDS and respiratory mortality. As
African Americans live in more polluted areas,
this has a significant impact.
• One-third of African Americans are avid
anglers, and eat fish more often and in larger
portions than whites. Consequently, they have
higher exposure to mercury. In 1996, there
were 1.8 million licensed African American
anglers who spent over $813 million dollars on
fishing trips and equipment.
• A study of the 15 largest U.S. cities found that
climate change would increase heart-related
deaths by at least 90%. Most African Americans
live in inner cities, which tend to be about 10
degrees warmer than their surrounding areas.
Studies have shown that People of Color are
twice as likely to die in a heat wave, and suffer
from more heat-related stress and illness.
People of Color, including African Americans,
approach environmental advocacy from a social
justice framework. Unlike mainstream environ-
mental groups that focus on public health, pollution
abatement and wilderness and wildlife preserva-
tion, the environmental justice community is most
concerned with human rights, issues of sovereignty
and self-determination, access to natural resources
and disproportionate impacts of environmental
hazards. There is also a more pronounced concern
with worker rights, health and safety issues.
A landmark environmental justice study con-
ducted by the United Church of Christ titled “Toxic
Waste and Race” established that race was the most
reliable predictor of proximity to hazardous waste
sites in the United States – more reliable than pov-
erty, land values and home ownership. Dr. Robert
Bullard, director of Clark Atlanta University’s
Environmental Justice Resource Center, chronicles
Environmental Justice in the 21st Century in his
2000 Director of People of Color Groups. Bullard
reminds us of the 1990 study “Dumping in Dixie:
Race, Class and Environmental Quality,” which
chronicled the convergence of the social justice and
environmental movements.
The Congressional Black
Caucus Foundation
“African Americans in Congress have been among the
strongest and most consistent supporters of envi-
ronmental protection legislation over the past two
decades. Average pro-environmental voting scores for
African American members in the House of Repre-
sentatives have ranged from about 75 percent to 85
percent, while for other House members – Democrats
and Republicans – average scores have ranged from
about 60 percent to 80 percent and 20 percent to 40
percent, respectively.”
Dr. Paul Mohai
Well Crafted Energy
Policies Can Protect
African American Health
and Employment
(excerpted from “African Americans & Climate Change:
An Unequal Burden”) July 21, 2004 From The Congres-
sional Black Caucus Foundation Policy Research and The
National Commission on Energy Policy (NCEP) which
provided funding for this report
Redefining Progress, a public policy institute
focused on the intersection between economics,
social equity and the environment prepared a report
for the Congressional Black Caucus Foundation, Inc.
The study examines the relationship between energy
policy, climate change, and the African American
community. According to the report, where the U.S.
Energy Policy is concerned, African Americans are on
the frontline of the likely social, environmental and
economic upheaval resulting from climate change.
As a consequence, energy policy and climate change
are issues of fundamental importance to the African
American community. The inadequacy of current U.S.
energy policy generates a range of adverse environ-
mental and economic impacts.
The fundamental conclusion of this report is that
there is a stark disparity in the United States between
those who benefit from the causes of climate change
and those who bear the costs of climate change. The
basic findings of this report are threefold:
1) African Americans are already disproportionately
burdened by the health effects of climate change,
including deaths during heat waves and from
worsened air pollution. Similarly, unemployment
and economic hardship associated with climate
change will fall most heavily on the African
American community.
2) African Americans are less responsible for
climate change than other Americans. Both
historically and at present, African American
households emit less greenhouse gas.
3) Policies intended to mitigate climate change can
generate large health and economic benefits or
costs for African Americans, depending on how
they are structured.
Unless appropriate actions are taken to mitigate
its effects or adapt them, climate change will worsen
existing equity issues within the United States.
Altria African
American Directory
www.altria.com/re-
sponsibility/04_04_04_
01_africAmerDir.asp
National Congress of
Black Women
www.npcbw.org
(Empowerment of
African-Americans in
the political process)
Black Leadership
Forum, Inc.
www.blackleadershipfo-
rum.org
(Non-partisan
confederate of national
civil rights and service
organizations)
Blacks in Government
www.bignet.org
(Advocacy, professional
development)
Congress of Racial
Equality (CORE)
www.core-online.org
(Economic Development
Education, Job training)
Congressional Black
Caucus Foundation
www.cbcfonline.org
(Explore and formulate
solutions on domestic and
foreign policies)
Joint Center for P
olitical and Economic
Studies
www.jointcenter.org
(Public Policy)
HBCU - Historically
Black College and
University Mega Site!
www.hbcuconnect.com
Complete listing of His-
torically Black Colleges &
Universities
Martin Luther King, Jr.
Center for Nonviolent
Social Change, Inc.
www.thekingcenter.org
NAACP
www.naacp.org
(Civil Rights, Education)
National Urban
League
www.nul.org
National Association
of Black Journalist
www.nabj.net
NationalBlackChamber
of Commerce, Inc.
www.nationalbcc.org
(Black businesses)
National Black Caucus
of State Legislators
www.nbcsl.com
(Black State Legislators)
National Coalition of
100 Black Women
www.ncbw.org
(Black Women Advocates)
National Conference
of Black Mayors, Inc.
www.ncbm.org
National Forum
for Black Public
Administrators
www.nfbpa.org
(Advancement of Black
Public Administrators)
The Arthur Ashe
Institute for Urban
Health
www.arthurasheinsti-
tute.org
National Minority
Business Council, Inc.
www.nmbc.org
National Society of
Black Engineers, Inc.
www.nsbe.org
African American
Chamber of Commerce
www.africanameircan-
chamberofcommerce-
nys.org
National Organization
for the Professional
Advancement of
Black Chemists and
Chemical Engineers
www.nobcche.org

11. Fall • 2006 11
Knowledge is a Beautiful Thing
International/Diaspora
Links
The Green Belt Movement International
www.greenbeltmovement.org
The official site of the Green Belt Movement and its
founder, 2004 Nobel Peace Prize winner Wangari
Maathai, Kenya Africa.
Black Environment Network
www.ben-network.org.uk
The Black Environment Network (BEN) exists to
promote equal opportunities with respect to ethnic
communities in the preservation, protection and
development across diverse sectors. Our current
themes integrate the areas of natural environment, the
built environment, heritage, social justice, health and
housing.
Resources for Marketing
& Communicating
Environmental Messages
to African-Americans
Traditionally, African Americans have looked to
long-respected and established organizations of trust
as the source for critical information – the NAACP
during the civil rights era, The Urban League for
ongoing socio-economic community building, the
National Associations for Black Journalists and Black
Publishers to insure that news related to their com-
munity was covered. Some would argue that this has
largely been from necessity when faced with signifi-
cant and historical barriers to fairness, inclusion and
socio-economic equality. Even in 2006, African-
Americans look to these community resources and
professional/trade associations for information,
leadership, credibility and expertise related to
specific issues. It may become the most effective
process for mainstream environmental groups to
demonstrate their “top-to-bottom commitment” in
partnering with the African American community.
ALABAMA
SouthRegionsMinority
Business Council,Inc.
Birmingham:
(205)957-1882
ARIZONA
GrandCanyonMinority
SupplierDevelopment
Council
Phoenix:(602)495-9950
ARKANSAS
ArkansasRegional
MinoritySupplierDe-
velopmentCouncil,Inc.
LittleRock:
(501)374-7026
CALIFORNIA
SouthernCalifornia
MinorityBusiness
DevelopmentCouncil
LosAngeles:
(213)689-6960
NorthernCalifornia
SupplierDevelopment
Council Oakland:
(510)686-2555
GreaterSanDiego
BusinessDevelopment
CouncilSanDiego:
(619)293-0781
COLORADO
RockyMountainMinority
SupplierDevelopment
CouncilDenver:
(303)623-3132
CONNECTICUT
ConnecticutMinoritySupplier
DevelopmentCouncil
Hamden:(203)288-9744
FLORIDA
FloridaRegionalMinority
BusinessCouncil
Miami:(305)762-6151
FloridaMinoritySupplier
DevelopmentCouncil
Orlando:(407)245-6062
GEORGIA
GeorgiaMinoritySupplier
DevelopmentCouncil
Atlanta:(404)589-4929
ILLINOIS
ChicagoMinorityBusiness
DevelopmentCouncil
Chicago:(312)755-8880
INDIANA
IndianaRegionalMinority
SupplierDevelopment
Council Indianapolis:
(317)923-2110
KENTUCKY
KentuckianaMinority
BusinessCouncil
Louisville:(502)625-0135
LOUISIANA
LouisianaMinority
BusinessCouncil
NewOrleans:(504)523-7110
MARYLAND/ISTRICTOF
COLUMBIA
Maryland/DCMinority
SupplierDevelopment
Council
SilverSpring,MD:
(301)592-6700
MASSACHUSETTS
NewEnglandMinority
SupplierDevelopment
Council
Boston:(617)578-8900
MICHIGAN
MichiganMinorityBusiness
DevelopmentCouncil
Detroit:(313)873-3200
MINNESOTA
MinnesotaMinority
SupplierDevelopment
Council
Minneapolis:(612)465-8881
National Minority Supplier Development Council: Regional Councils
Environmental Resources
African American Environmentalist Association
www.aaenvironment.com
The African American Environmentalist Association,
founded in 1985, is an environmental organization dedi-
cated to protecting the environment, enhancing human,
animal and plant ecologies, promoting the efficient use of
natural resources and increasing African American partici-
pation in the environmental movement.
Minority Environmental Leadership Development
Initiative (MELDI)
www.umich.edu/~meldi
Because information about minorities in the environmen-
tal field or diversity efforts are scattered in disparate loca-
tions, MELDI centralizes this information, and increases
visibility for minority environmental leadership.
West Atlanta Watershed Alliance
www.wawaonline.org
In existence since April 1995 the West Atlanta Watershed
Alliance has undertaken several activities in preservation,
education and recreation, most ongoing, to protect greens-
pace, water, and other quality of life resources in southwest
Atlanta. WAWA members perform all activities on a vol-
unteer basis. Ongoing activities, are as follows: Our major
accomplishments include pioneering projects to protect and
restore important tracts of greenspace and critical riparian
areas along major tributaries of the Chattahoochee River,
one of the country’s 10 most endangered rivers. One of our
most significant victories includes our work to protect over
170 acres of greenspace (December 2002) by facilitating a
multi-stakeholder greenspace coalition.
The American Association of Blacks in Energy
www.aabe.org
The American Association of Blacks in Energy (AABE) is a
national association of energy professionals founded and
dedicated to ensure the input of African Americans and
other minorities into the discussions and developments
of energy policies regulations, R&D technologies, and
environmental issues.
MISSOURI
MidAmericaMinorityBusi-
nessDevelopmentCouncil
KansasCity:(816)221-4200
St.LouisMinorityBusiness
Council
St.Louis:(314)241-1143
NEBRASKA
GreatPlainsMinority
SupplierDevelopment
Council,Inc.
Omaha:(402)614-9355
NEVADA
NevadaMinorityBusiness
Council,Inc.
LasVegas:(702)894-4477
NEWYORK
NYandNJMinority
SupplierDevelopment
Council
NewYork:(212)502-5663
UpstateNewYork
RegionalMinority
PurchasingCouncil
Buffalo:(716)871-4120
SOUTHCAROLINA
CarolinasMinoritySupplier
DevelopmentCouncils,Inc.
Charlotte:(704)549-1000
OHIO
NorthernOhioMinority
BusinessCouncil
Cleveland:(216)363-6300
SouthCentralOhio
MinorityBusinessCouncil
Columbus:(614)225-6959
OKLAHOMA
OklahomaMinority
SupplierDevelopment
Council OklahomaCity:
(405)767-9900
PENNSYLVANIA
MinoritySupplier
DevelopmentCouncilof
PA-NJ-DEPhiladelphia:
(215)569-1005
PittsburghRegional
MinorityPurchasingCouncil
Pittsburgh:(412)391-4423
PUERTORICO
PuertoRicoSupplier
DevelopmentCouncil
SanJuan:(787)627-7272
TENNESSEE
TennesseeMinority
SupplierDevelopment
Council
Nashville:(615)259-4699
TEXAS
Central&SouthTexas
MinorityBusiness
CouncilAustin:
(512)386-8766
Dallas/FortWorth
MinorityBusiness
Council
Dallas:(214)630-0747
HoustonMinority
BusinessCouncil
Houston:(713)271-7805
VIRGINIA
VirginiaMinority
SupplierDevelopment
Council
Richmond:(804)320-
2100
WASHINGTON
NorthwestMinority
BusinessCouncil
Tukwila:(206)575-7748
WISCONSIN
WisconsinSupplier
DevelopmentCouncil
Madison:(608)241-5858
USDAForestServiceAfrican-AmericanStrategyGroup
www.fs.fed.us/people/aasg/aasg.html
The AASG provides an African American’s perspective
to help the Forest Service achieve its mission and vision,
which includes multiculturalism and diversity in all
aspects of organizational life.
National Black Environmental Justice Network
www.nbejn.org
The National Black Environmental Justice Network
(NBEJN) is a national preventive health and environ-
mental/economic justice network with affiliates in 33
states and the District of Columbia. NBEJN members
include some of the nation’s leading African American
grassroots environmental justice activists, community
organizers, researchers, lawyers, public health specialists,
technical experts, and authors addressing the inter-
section of public health, environmental hazards, and
economic development within Black communities.
NBEJN was formed in December 1999 during an
emergency gathering of African American leaders.
blackEnergy
www.blackenergy.com
blackEnergy is an organizer of energy buying groups
that help people use their utility bills to support Black
communities. In metropolitan areas where suppliers
compete for household accounts, blackEnergy aggregates
natural gas and power loads into energy cooperatives,
negotiates low rates for member households, and channels
a portion of their energy dollars to local nonprofit groups
working in Black communities.
Minorities in Agriculture, Natural Resources and
Related Sciences (MANRRS)
www.manrrs.org
MANRRS, a national society, provides ongoing
networking and professional development to ensure
that ethnic minorities are involved in and associated
with the agricultural sciences and related fields.

12. Marketing — Get Ready, Get Noticed, Get Results.
Look for our winter 2006 issue of Marketing Zone!
Who We Are
Experienced full-service marketing agency
specializing in environmental-related and nonprofit
community groups. Let us help you put your message
“in the mainstream.”
Help Us, Help You
• Call us, email, tell us how we can help – information
you need
• Mainstream Calendar – send us your event listings
for 2006-2007
• Articles – send us stories of corporate partnering,
successful community campaigns, how our
information helped you!
Distribution
We plan to distribute Marketing Zone in a unique and
multi-channel way:
• As part of community conferences
• By bulk purchase for community groups & others
• By corporate sponsorship
• In partnership with mainstream publications
• To all Snowden & King clients!!
• Look for our handy email version – Marketing Zone!
Come Grow With Us!
Reach more than 500 Environmental Trade Associa-
tions and thousands of their association members and
key opinion makers in the – NEW Marketing Zone – a
national environmental marketing publication.
A Communications Link between
Environmental Commercial
Marketing Zone provides a forum to:
• Share the latest in environmental projects
• Showcase innovative environmental products
and services
• Learn about cutting-edge public/private
partnerships
• Communicate corporate-based environmental
initiatives
• Advertise environmental messages to a highly
targeted and national audience
Place Your Ad Today and Don’t Miss
our Introductory Rates!
Snowden King Marketing Communications
2870 Peachtree Center – Suite 145
Atlanta, GA 30305
(770) 506-0065
www.snowden-king.com
Fall|2006|volume 1|number 2
A marketing trade publication
bringing business and the
environmental community together.
editor-in-chief Charlotte King
art directorAmy Baer
Guest EditorLisa Hollingsworth
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