This document contains marketing samples for Planet Beach, an automated spa franchise, including:
1) Print and digital samples for consumer and franchise marketing
2) Campaign samples from 2014 and previous years
3) Images for branding, marketing, and social media
4) Information on digital marketing channels and mobile/web platforms
The samples showcase promotional offers, advertisements, and information for prospective franchisees.
Britten Wolf was the June 2012 speaker for WorkWell Nebraska. His presentation discussed social media for human resource departments, the role of social media in wellness initiatives, wellness apps and social media best practices.
Britten Wolf was the June 2012 speaker for WorkWell Nebraska. His presentation discussed social media for human resource departments, the role of social media in wellness initiatives, wellness apps and social media best practices.
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
Discussions on
Dr. S. GOKULA KRISHNAN, 2 Associate Professor @NSM
Definition of Conflict
Transitions in Conflict Thought
Conflict Process
Conflict Management Techniques
Negotiation
Bargaining Strategies
The Negotiation Process
Reference:
Stephen P Robbins, Timothy A Judge & NeharikaVohra, Organizational Behaviour, 15thed., p. 477-502
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
Discussions on
Dr. S. GOKULA KRISHNAN, 2 Associate Professor @NSM
Definition of Conflict
Transitions in Conflict Thought
Conflict Process
Conflict Management Techniques
Negotiation
Bargaining Strategies
The Negotiation Process
Reference:
Stephen P Robbins, Timothy A Judge & NeharikaVohra, Organizational Behaviour, 15thed., p. 477-502
Discussions on
Dr. S. GOKULA KRISHNAN, 2 Associate Professor @NSM
Case Incident: Herd Behavior and the Housing Bubble (and Collapse) (p.320)
Defining and Classifying Groups
Stages of Group Development
Group Properties
Group Decision Making
Group versus the Individual
Groupthink and Groupshift
Group Decision making techniques
Reference:
Stephen P Robbins, Timothy A Judge & NeharikaVohra, Organizational Behaviour, 15thed., p. 287-313
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Traverus Travel is a leisure travel and lifestyle company for home based travel agents offering the best compensation plan in the industry, benefits for all members, and a line of health and wellness products to promote health during travel as well as at home.
Advertisement Class, Fifth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Learn how to become a TraVerus Agent. to take advantage of the discounted Member Trips, along with the Health & Wellness products: Lose It, Charge It, Flaunt It, and Restore It.
17. As a previous Planet Beach customer, we invite you experience the exciting re-opening &
brand new look of Planet Beach. At Planet Beach, we offer convenient, affordable & automated
spa & UV services for your total skincare, beauty, wellness & stress relief needs!
Call or come on in TODAY to take advantage of this amazing offer!
EXCLUSIVE ALUMNICERTIFICATE
Name Expires
FREE
As a previous Planet Beach customer, we invite you join Planet Beach at a reduced rate set just
for you. At Planet Beach, you can escape the daily grind with a variety of unlimited relaxation
and renewal sevices to help you achieve all your wellness goals on a regular basis!
Call or come on in TODAY to take advantage of this amazing offer!
EXCLUSIVE ALUMNICERTIFICATE
Name Expires
50% OFF
Your skin deserves the very best! for all skin types.
Our products are packed with natural ingredients that will revitalize & rebuild your skin tissue at the cellular
level. Our Nutrition Products are the perfect complement to our products to enhance your total wellness.
Call or come on in TODAY to take advantage of this amazing offer!
EXCLUSIVE ALUMNICERTIFICATE
Name Expires
25% OFF
22. Join the #1 Automated Spa Franchise!
Scanthecodetocheckout
ourNew2013SpaDesign!NEW 2013
SPA RE-DESIGN &
FINANCE PROGRAM!
myplanetbeachfranchise.com
Contact Nancy at 504.297.1496 or
nancy.price@planetbeach.com
OR BECOME A REGIONAL DEVELOPER!
Truth in Numbers: The growth in the
health and wellness industry is
phenomenal. Consider these num-
bers: Revenues are up by 4.5 per-
cent this year to $13.4 billion and
visits to spas are up 4.1 percent to
156 million this year," says Colin
McIlheney, Global Research Director
at Price Waterhouse Cooper. ISPA also
reported that employment in the
industry has also held steady, with full-
time employment estimating to have risen 9.3% to 163,100
reported in May 2012. With Stats like these, there is no better
time to enter this industry and open your very own Planet Beach.
Build you own empire by acquiring the rights to market &
sell franchises within a specified territory. This territory
can be a major metropolitan area, a regional area or in
some cases an entire state. Costs associated with becom-
ing a Regional Developer is ONLY $0.08 USD per capita
within a specified DMA, minimum 500,000 population.
Visit us at myplanetbeachfranchise.com for more
information on becoming a Regional Developer.
Planet Beach is the innovator of the neighborhood
automated spa. It is the hottest concept in the multi-
billion dollar wellness and beauty industry offering
convenient, affordable & self-automated spa treatments
for total skincare, wellness and stress relief needs.
Contact at
504.297.1496or
nancy.price@planetbeach.com Scanthecodeto
checkoutour
E-brochure!
JOIN PLANET BEACH
World'sLargestAutomatedSpaFranchise!
DownloadourFREE
PlanetBeachapp
tolearnmore!
JOIN PLANET BEACH
World'sLargestAutomatedSpaFranchise!
NEW 2013 SPA RE-DESIGN,
IN-HOUSE FINANCING &
MULTI-UNIT DISCOUNTS
AVAILABLE NOW!
Franchise details @ myplanetbeachfranchise.com
OWN A PLANET BEACH
World'sLargestAutomatedSpaFranchise!
WE ARE EXPANDING INTHE NEW ORLEANS METRO AREA!
NEW 2013 SPA RE-DESIGN, IN-HOUSE FINANCING &
MULTI-UNIT DISCOUNTS AVAILABLE NOW!
For Franchise Information,
Contact Nancy at 504.297.1496 or
nancy.price@planetbeach.com
www.planetbeach.com
Scanthecodeto
checkoutour
E-brochure!
DownloadourFREE
PlanetBeachapp
tolearnmore!
*Restrictions may apply. See spa for details.
Check Out Our New Spa Design at Our Uptown, Marrero &
Covington Locations and Get a FREE Spa Session!*
OWN A PIECE OF THE PLANET
JoinTheWorld'sLargestAutomatedSpaFranchise!
NEW 2013 SPA RE-DESIGN, IN-HOUSE FINANCING
& MULTI-UNIT DISCOUNTS NOW AVAILABLE!
Find us on Facebook at Planet Beach Contempo Spa Worldwide
Planet Beach in the news at www.myplanetbeachfranchise.com/blog/
Franchise info at www.myplanetbeachfranchise.com www.planetbeach.com
With world class training and support, Planet Beach is here to guide you through all the twists and turns of
opening and operating your very own automated spa. From proven operational systems, online trainings, live
weekly seminars, consultations, on-site visits, yearly regional conferences, manuals and newsletters; Planet
Beach is here to help you succeed while you help us change the way the world rejuvenates.
Planet Beach was named in Entrepreneur magazine’s‘hot trends’list for 2013 and Inc. Magazine called Planet
Beach one of the top 10 most promising franchises for 2011
Regional Developer Opportunities Are Available Now!
Scanthecodeto
checkoutour
E-brochure!
DownloadourFREE
PlanetBeachapp
tolearnmore!
OWN A PIECE OF THE PLANET
NEW 2013
SPA RE-DESIGN,
IN-HOUSE
FINANCING
& MULTI-UNIT
DISCOUNTS
NOW AVAILABLE!
JoinTheWorld'sLargestAutomatedSpaFranchise!
ask me how.ask me how.
PLANET!PLANET!
OWN
A PIECE OF
THE
OWN
A PIECE OF
THE
Campaign Samples
