SlideShare a Scribd company logo
WWW.CONTRABRAND.AGENCY
GROWTH YOU CAN TRUST
ContraBrand
WE’RE THE TEAM YOU’VE BEEN
LOOKING FOR
ContraBrand is a creative content marketing and advertising agency. We help artists and music
labels achieve business goals through custom marketing strategies and artist development. Whether
that means finding your first fans, going viral or getting signed - we've helped clients level up over
and over again.
24KGOLDN
ARTIST WE’RE WORKING WITH
MANNYWELLZ
"A lot of people don't know what they're
doing but you're so good at what you do.
You guys are f***n awesome"
- Macy Gray
KWESI ARTHUR
NIC D
BREVIN KIM
TOM THE MAILMAN
ASI KEMERA
EMMIT FENN
ALEXA CAPPELLI
TRAP BECKHAM
MARLHY JOHAN LENOX
ADVERTISING
PLATFORMS
CLIENT MUST COVER COST OF AD
SPEND THAT IS PAID DIRECTLY TO
EACH PLATFORM
LABOR FEE IS SEPARATE PAYMENT
MOST POPULAR
30 DAYS
SINGLE PLATFORM
$1,500.00
3 MONTHS
SINGLE PLATFORM
$4,000.00
SAVE $500
6 MONTHS
SINGLE PLATFORM
$7,950.00
SAVE $1050
12 MONTHS
SINGLE PLATFORM
$16,000.00
SAVE $2,000
MULTIPLE
PLATFORMS
$2,250.00
MULTIPLE
PLATFORMS
$5,750.00
SAVE $1,000
MULTIPLE
PLATFORMS
$11,500.00
SAVE $2,000
MULTIPLE
PLATFORMS
$23,000.00
SAVE $4,000
AGENCY LABOR FEES
Unlimited Ad Spend On Any Plan
100,000
VIEWS
RATE: $750
500,000
VIEWS
RATE: $2,000
1,000,000
VIEWS
RATE: $4,000
10,000,000
VIEWS
RATE: $28,000
TIKTOK INFLUENCERS INSTAGRAM PR (PER NICHE)
*INCLUDES HIRING INFLUENCERS IF NEEDED*
100,000
REACH
RATE: $1,000
250,000
REACH
RATE: $2,000
500,000
REACH
RATE: $3,500
1,000,000
REACH
RATE: $6,000
VIRAL CAMPAIGNS
WE UNDERSTAND CONTENT AND CULTURE
As the creative minds behind many viral trends, we
know how to make content that works the algorithm on
every platform.
We help artists create viral moments using our system of
narratives, influencers, and social trends across multiple
platforms to build omnipresence within digital
communities.
INDIE PLAYLISTING
100,000
STREAMS
RATE: $1,100
250,000
STREAMS
RATE: $2,500
( 1-3 MONTHS )
500,000
STREAMS
RATE: $4,500
( 1-3 MONTHS )
1,000,000
STREAMS
RATE: $8,500
( 1-3 MONTHS )
*$75 PITCH FEE
CONTENT CREATION PRICING
2-4
PIECES
RATE: $150
5-8
PIECES
RATE: $250
9-12
PIECES
RATE: $350
AD MARKETING CONTENT
3
RATE: $500
6
RATE: $750
10
RATE: $1000
CONTENT CONSULTING
WE CREATE HIGH QUALITY AD CONTENT FROM YOUR MUSIC
CONTENT, INCLUDING ANY CENSORSHIP OR FORMATTING
NEEDED
WE HELP YOU COME UP WITH BEST PRACTICE CONTENT
IDEAS FOR THE PLATFORM THAT IS CUSTOM TO YOU.
INCLUDES EXAMPLES ON HOW THEY CAN BE EXECUTED
1 MONTH
SINGLE PLATFORM
AD CAMPAIGN
SPOTIFY PLAYLISTING
FOR 1M STREAMS
1M TIKTOK INFLUENCER REACH
1M - IG PR REACH (1 NICHE)
2-4 AD CONTENT CREATION
INCLUDED SERVICES
TOTAL: $18,500
SAVINGS $1,650
CONTENT DESIGN
& DISCOVERY
We design creative content ideas from
scratch and help identify what is already
working. Our campaign for 24kGoldn’s City
of Angels grew the sound to 1.5M unique
videos.
While working with 24kGoldn’s team on
Billboard #1 hit, Mood with Iann Dior, we
played an integral role in TikTok content
direction and influencer curation.
This concept we designed
for @marlenasojka
generated more than 83M
views. Her highest video
prior only had 2 million
views.
increase in TikTok Followers
increase in Spotify Followers
increase in Instagram Followers
409%
107%
42%
increase in YouTube Subscribers
104%
@iamnicd’s Fine Apple exploded from a typical TikTok growth campaign into the #4 ranked song on
Spotify’s viral charts and reached over 30M+ Streams on Spotify.
CONTRABRAND MOMENTS
CONTRABRAND
On Episode 420, “The Bud Den”, Joe Budden plays
MannyWellz’s “So Good” and states his excitement
for the future of RNB.
On IG Stories, SZA shares MannyWellz’s
“PEACE”
CONTRABRAND MOMENTS
“Our tactics work on all levels. ContraBrand created a viral TikTok post that was organically picked up on 50+
publications, including a Shaderoom post that generated over 1.5M views for legacy artist Macy Gray”
CONTRABRAND
Nathan Fouts’ viral campaign gained attention from Snoop Dogg, Worldstar and
was featured on the Desus & Mero TV show on SHOWTIME, garnering tens of millions
of views online.
CONSULTATION
$250
WOULD YOU LIKE OUR ADVICE ON YOUR MARKETING STRATEGY, ETC? SCHEDULE A 1:1 CALL
SCHEDULE NOW
GET IN CONTACT
CAMPAIGNS@CONTRABRAND.AGENCY
If you liked to learn more and view more case studies
Click the link above or visit us at contrabrand.agency

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Contrabrand Slide Deck MARCH.pdf

  • 2. WE’RE THE TEAM YOU’VE BEEN LOOKING FOR ContraBrand is a creative content marketing and advertising agency. We help artists and music labels achieve business goals through custom marketing strategies and artist development. Whether that means finding your first fans, going viral or getting signed - we've helped clients level up over and over again.
  • 3. 24KGOLDN ARTIST WE’RE WORKING WITH MANNYWELLZ "A lot of people don't know what they're doing but you're so good at what you do. You guys are f***n awesome" - Macy Gray KWESI ARTHUR NIC D BREVIN KIM TOM THE MAILMAN ASI KEMERA EMMIT FENN ALEXA CAPPELLI TRAP BECKHAM MARLHY JOHAN LENOX
  • 4. ADVERTISING PLATFORMS CLIENT MUST COVER COST OF AD SPEND THAT IS PAID DIRECTLY TO EACH PLATFORM LABOR FEE IS SEPARATE PAYMENT
  • 5. MOST POPULAR 30 DAYS SINGLE PLATFORM $1,500.00 3 MONTHS SINGLE PLATFORM $4,000.00 SAVE $500 6 MONTHS SINGLE PLATFORM $7,950.00 SAVE $1050 12 MONTHS SINGLE PLATFORM $16,000.00 SAVE $2,000 MULTIPLE PLATFORMS $2,250.00 MULTIPLE PLATFORMS $5,750.00 SAVE $1,000 MULTIPLE PLATFORMS $11,500.00 SAVE $2,000 MULTIPLE PLATFORMS $23,000.00 SAVE $4,000 AGENCY LABOR FEES Unlimited Ad Spend On Any Plan
  • 6. 100,000 VIEWS RATE: $750 500,000 VIEWS RATE: $2,000 1,000,000 VIEWS RATE: $4,000 10,000,000 VIEWS RATE: $28,000 TIKTOK INFLUENCERS INSTAGRAM PR (PER NICHE) *INCLUDES HIRING INFLUENCERS IF NEEDED* 100,000 REACH RATE: $1,000 250,000 REACH RATE: $2,000 500,000 REACH RATE: $3,500 1,000,000 REACH RATE: $6,000 VIRAL CAMPAIGNS WE UNDERSTAND CONTENT AND CULTURE As the creative minds behind many viral trends, we know how to make content that works the algorithm on every platform. We help artists create viral moments using our system of narratives, influencers, and social trends across multiple platforms to build omnipresence within digital communities.
  • 7. INDIE PLAYLISTING 100,000 STREAMS RATE: $1,100 250,000 STREAMS RATE: $2,500 ( 1-3 MONTHS ) 500,000 STREAMS RATE: $4,500 ( 1-3 MONTHS ) 1,000,000 STREAMS RATE: $8,500 ( 1-3 MONTHS ) *$75 PITCH FEE
  • 8. CONTENT CREATION PRICING 2-4 PIECES RATE: $150 5-8 PIECES RATE: $250 9-12 PIECES RATE: $350 AD MARKETING CONTENT 3 RATE: $500 6 RATE: $750 10 RATE: $1000 CONTENT CONSULTING WE CREATE HIGH QUALITY AD CONTENT FROM YOUR MUSIC CONTENT, INCLUDING ANY CENSORSHIP OR FORMATTING NEEDED WE HELP YOU COME UP WITH BEST PRACTICE CONTENT IDEAS FOR THE PLATFORM THAT IS CUSTOM TO YOU. INCLUDES EXAMPLES ON HOW THEY CAN BE EXECUTED
  • 9. 1 MONTH SINGLE PLATFORM AD CAMPAIGN SPOTIFY PLAYLISTING FOR 1M STREAMS 1M TIKTOK INFLUENCER REACH 1M - IG PR REACH (1 NICHE) 2-4 AD CONTENT CREATION INCLUDED SERVICES TOTAL: $18,500 SAVINGS $1,650
  • 10. CONTENT DESIGN & DISCOVERY We design creative content ideas from scratch and help identify what is already working. Our campaign for 24kGoldn’s City of Angels grew the sound to 1.5M unique videos. While working with 24kGoldn’s team on Billboard #1 hit, Mood with Iann Dior, we played an integral role in TikTok content direction and influencer curation. This concept we designed for @marlenasojka generated more than 83M views. Her highest video prior only had 2 million views.
  • 11. increase in TikTok Followers increase in Spotify Followers increase in Instagram Followers 409% 107% 42% increase in YouTube Subscribers 104% @iamnicd’s Fine Apple exploded from a typical TikTok growth campaign into the #4 ranked song on Spotify’s viral charts and reached over 30M+ Streams on Spotify. CONTRABRAND MOMENTS
  • 12. CONTRABRAND On Episode 420, “The Bud Den”, Joe Budden plays MannyWellz’s “So Good” and states his excitement for the future of RNB. On IG Stories, SZA shares MannyWellz’s “PEACE”
  • 13. CONTRABRAND MOMENTS “Our tactics work on all levels. ContraBrand created a viral TikTok post that was organically picked up on 50+ publications, including a Shaderoom post that generated over 1.5M views for legacy artist Macy Gray”
  • 14. CONTRABRAND Nathan Fouts’ viral campaign gained attention from Snoop Dogg, Worldstar and was featured on the Desus & Mero TV show on SHOWTIME, garnering tens of millions of views online.
  • 15. CONSULTATION $250 WOULD YOU LIKE OUR ADVICE ON YOUR MARKETING STRATEGY, ETC? SCHEDULE A 1:1 CALL SCHEDULE NOW
  • 16. GET IN CONTACT CAMPAIGNS@CONTRABRAND.AGENCY If you liked to learn more and view more case studies Click the link above or visit us at contrabrand.agency