Marketing-2020 Making Presentation Marketing Strategies Digital Marketing History Of Marketing Part Of Business

2. Thanks To
Dr. Suresh Kumar Murugesan ,Phd

3. THANKS TO

4. THANKS TO
• THE AMERICAN COLLEGE ,MADURAI
• MADRAS SCHOOL OF SOCIAL WORK
• MENTAL HEALTH WEBINAR TEAM
• TAMILNADU CAREER COUNSELORS
ASSOCAIATION
• INTERNATIONAL CENTER FOR CLINICAL
PSYCHOLOGY AND PSYCHOTHERAPY

5. MARKETING

6. PRACTO PRINCIPLE

7. DEFINITION
• The contemporary definition of 'marketing' as
a process of moving goods from producer to
consumer with an emphasis on sales and
advertising first appeared in dictionaries in
1897. The term, marketing, is a derivation of
the Latin word, mercatus meaning market-
place or merchant.

8. வரையரை
• விற்பனை மற்றும்
விளம்பரங்களுக்கு முக்கியத்துவம்
ககொடுத்து தயொரிப்பொளரிடமிருந்து
நுகர்வவொருக்கு கபொருட்கனள
நகர்த்துவதற்கொை ஒரு
கெயல்முனையொக 'மொர்க்ககட்டிங்'
என்ை ெமகொல வனரயனை
முதன்முதலில் அகரொதிகளில் 1897
இல் வதொன்ைியது. மொர்க்ககட்டிங்
என்ை கெொல் லத்தீன் வொர்த்னதயின்
ஒரு வனகப்பொடு, கமர்கடஸ் என்பது
ெந்னத இடம் அல்லது வணிகர்.

9. Example Of

10. MASS PRODUCTION

11. MASS PRODUCTION

13. WHO IS HE

14. THE FATHER OF MODERN MARKETING

15. THE FATHER OF MODERN MARKETING

16. WHAT IS MARKETING

17. Definition-வரையரை
• பிலிப் வகொட்லர் மொர்க்ககட்டிங்
வனரயறுக்கிைது “ஒரு இலக்கு
ெந்னதயின் வதனவகனள லொபத்தில்
பூர்த்தி கெய்ய மதிப்னப ஆரொய்வது,
உருவொக்குவது மற்றும்
வழங்குவதற்கொை அைிவியல் மற்றும்
கனல. ெந்னதப்படுத்தல் நினைவவைொத
வதனவகனளயும் விருப்பங்கனளயும்
அனடயொளம் கொட்டுகிைது. இது
அனடயொளம் கொணப்பட்ட ெந்னதயின்
அளவு மற்றும் இலொப திைனை
வனரயறுக்கிைது, அளவிடுகிைது

18. MARKETING MIX

19. 4 Ps Of MARKETING

20. 4Ps Of MARKETING

21. 7Ps Of MARKETING

22. 7Ps Of MARKETING

23. 4Ps VS 7Ps

24. Neil Borden
• The term Marketing Mix was developed by
Neil Borden who first started using the phrase
in 1949. “An executive is a mixer of
ingredients, who sometimes follows a recipe
as he goes along, sometimes adapts a recipe
to the ingredients immediately available, and
sometimes experiments with or invents
ingredients no one else has tried." (Culliton, J.
1948)

25. E. Jerome McCarthy
• E. Jerome McCarthy (McCarthy, J. 1960), was the
first person to suggest the four P's of marketing –
price, promotion, product and place
(distribution) – which constitute the most
common variables used in constructing a
marketing mix. According to McCarthy the
marketers essentially have these four variables
which they can use while crafting a marketing
strategy and writing a marketing plan. In the long
term, all four of the mix variables can be
changed, but in the short term it is difficult to
modify the product or the distribution channel

26. Albert Frey
• Another set of marketing mix variables were
developed by Albert Frey (Frey, A. 1961) who
classified the marketing variables into two
categories: the offering, and process variables.
The "offering" consists of the product, service,
packaging, brand, and price. The "process" or
"method" variables included advertising,
promotion, sales promotion, personal
selling, publicity, distribution
channels, marketing research, strategy
formation, and new product development

27. Bernard Booms& Mary Bitner
• Recently, Bernard Booms and Mary Bitner built a
model consisting of seven P's (Booms, B. and Bitner, M.
1981). They added "People" to the list of existing
variables, in order to recognize the importance of the
human element in all aspects of marketing. They added
"process" to reflect the fact that services, unlike
physical products, are experienced as a process at the
time that they are purchased. Desktop modeling tools
such as Micro TSP have made this kind of statistical
analysis part of the mainstream now. Most advertising
agencies and strategy consulting firms offer MMM
services to their clients.

28. HISTORY OF E-MARKETING

29. OLD & NEW

31. DIGITAL MARKETING
• 1990
• If not, then keep reading as we are going to
discuss the history and evolution of
digital marketing. The term
Digital Marketing was first invented and used
in the year 1990. At that time Web 1.0
platform was developed which helped users to
find out their necessary information.

32. The Internet
• The Internet
In 1991, the first individuals outside this
organization were invited to join. In 1994
Netscape, the first successful mass-market
browser, was released. In the two years after
Netscape entered the public sphere, the
number of people using the web grew from 16
to 70 million people.

33. DIGITAL REVOLUTION

34. DIGITAL REVOLUTION

35. ONLINE VS OFFLINE

36. TYPES OF MARKETING

37. MARKETING STRATEGY

38. MARKETING PLAN

39. MARKETING MANAGEMENT

40. SOCIAL MEDIA MARKETING

41. Marketing Statistics by Category
Search Engine
Marketing
Search Engine
Optimization
Social Media
Text Messaging
Video Marketing
Websites
Advertising
Content Marketing
Directory
Optimization
Email Marketing
Mobile Usage
Online Display
Ratings + Reviews

42. 360 DEGREE STRATEGY

43. DEFINITION OF BRANDING

44. BRAND

45. BRAND ANALYSIS

46. EXAMPLE OF BRANDING

47. BUSINESS STRATEGY 2021

48. SWOT ANALYSIS

49. MARKETING VS SALES

50. KYC

51. RYC

52. PRESENTATION PREPARED
SANKARA NARAYANAN
PSYCHOLOGIST